Brenda Sternquist

2.2k total citations
60 papers, 1.6k citations indexed

About

Brenda Sternquist is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Brenda Sternquist has authored 60 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 20 papers in Strategy and Management and 18 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Brenda Sternquist's work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (15 papers). Brenda Sternquist is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (15 papers). Brenda Sternquist collaborates with scholars based in United States, Japan and South Korea. Brenda Sternquist's co-authors include Byoungho Jin, Zhengyi Chen, Ying Huang, Sang‐Eun Byun, Jae‐Eun Chung, Ae-Ran Koh, Cynthia R. Jasper, Rodney C. Runyan, Carol Finnegan and Laura Jolly and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and Journal of Retailing.

In The Last Decade

Brenda Sternquist

58 papers receiving 1.4k citations

Peers

Brenda Sternquist
Comparison fields: 5 of 82
  • Marketing 832
  • Strategy and Management 540
  • Organizational Behavior and Human Resource Management 525
  • Sociology and Political Science 339
  • Economics and Econometrics 148
Replace Veronica Wong with:
Veronica Wong United Kingdom
Dayananda Palihawadana United Kingdom
Debanjan Mitra United States
Irena Vida Slovenia
Torsten Bornemann Germany
Dirk Morschett Switzerland
Sherriff T.K. Luk Hong Kong
Peter J. LaPlaca United States
Attila Yaprak United States
Artur Baldauf Switzerland
Veronica Wong United Kingdom View profile →
Citations per field, relative to Brenda Sternquist
Brenda Sternquist · 1×
Citations per year, relative to Brenda Sternquist
Brenda Sternquist · 1×

Countries citing papers authored by Brenda Sternquist

Since Specialization
Citations

This map shows the geographic impact of Brenda Sternquist's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda Sternquist with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda Sternquist more than expected).

Fields of papers citing papers by Brenda Sternquist

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brenda Sternquist. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brenda Sternquist. The network helps show where Brenda Sternquist may publish in the future.

Co-authorship network of co-authors of Brenda Sternquist

This figure shows the co-authorship network connecting the top 25 collaborators of Brenda Sternquist. A scholar is included among the top collaborators of Brenda Sternquist based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brenda Sternquist. Brenda Sternquist is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 10
3 12
4 13
5 21
6 73
7 18
8
Consumer Discontent with Retail Business : Comparison Study between Japan and US
1
9 51
10 61
11 6
12 59
13 8
14 11
15 13
16 3
17 42
18
The Assessment Center As An Experiential Classroom Exercise
0
19 17
20 29

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026