Ronald A. Fullerton
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 2%
- Strategy and Management top 5%
- Tourism, Leisure and Hospitality Management top 1%
- Co-authors
- Girish PunjGeorge S. LowTerence NevettRobert J. FisherJ. H. PlumbSusan StrasserRichard S. TedlowNeil McKendrick
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Marketing and Advertising Strategies (6 papers)Wine Industry and Tourism (5 papers)
- Cited by
- Tourism, Leisure and Hospitality ManagementMarketingOrganizational Behavior and Human Resource Management
- Partner nations
- United StatesEgyptKazakhstan
In The Last Decade
Ronald A. Fullerton
39 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 82
- Marketing 768
- Sociology and Political Science 506
- Organizational Behavior and Human Resource Management 467
- Strategy and Management 264
- Tourism, Leisure and Hospitality Management 150
Countries citing papers authored by Ronald A. Fullerton
This map shows the geographic impact of Ronald A. Fullerton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ronald A. Fullerton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ronald A. Fullerton more than expected).
Fields of papers citing papers by Ronald A. Fullerton
This network shows the impact of papers produced by Ronald A. Fullerton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ronald A. Fullerton. The network helps show where Ronald A. Fullerton may publish in the future.
Co-authorship network of co-authors of Ronald A. Fullerton
This figure shows the co-authorship network connecting the top 25 collaborators of Ronald A. Fullerton. A scholar is included among the top collaborators of Ronald A. Fullerton based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ronald A. Fullerton. Ronald A. Fullerton is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 10 | |
| 2 | 15 | |
| 3 | An Historic Analysis of AdvertisingS Role in Consumer Decision-Making: Paul F. LazarsfeldS European Research | 3 |
| 4 | 28 | |
| 5 | 11 | |
| 6 | Can Consumer Misbehavior Be Controlled? a Critical Analysis of Two Major Control Techniques | 30 |
| 7 | What Is Consumer Misbehavior | 42 |
| 8 | Explorations in the history of marketing | 7 |
| 9 | QTea and the VienneseQ: a Pioneering Episode in the Analysis of Consumer Behavior | 2 |
| 10 | 213 | |
| 11 | 95 | |
| 12 | Choosing to Misbehave: a Structural Model of Aberrant Consumer Behavior | 173 |
| 13 | 6 | |
| 14 | 5 | |
| 15 | 77 | |
| 16 | Historicism: What It Is, and What It Means For Consumer Research | 15 |
| 17 | 11 | |
| 18 | 30 | |
| 19 | Segmentation Strategies and Practices in the 19Th-Century German Book Trade: a Case Study in the Development of a Major Marketing Technique | 5 |
| 20 | 9 |
About Ronald A. Fullerton
Ronald A. Fullerton is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and General Psychology, having authored 40 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Marketing and Advertising Strategies (6 papers) and Wine Industry and Tourism (5 papers). The work is most often cited by research in Tourism, Leisure and Hospitality Management (150 citations), Marketing (768 citations) and Organizational Behavior and Human Resource Management (467 citations). Ronald A. Fullerton has collaborated with scholars based in United States, Egypt and Kazakhstan. Frequent co-authors include Girish Punj, George S. Low, Terence Nevett, Robert J. Fisher, J. H. Plumb, Susan Strasser, Richard S. Tedlow, Neil McKendrick, John Brewer and Stanley C. Hollander. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.