Mark E. Parry
- Strategy and Management top 0.2%
- Innovation and Knowledge Management 22
- Marketing top 0.5%
- Consumer Market Behavior and Pricing 15
- Consumer Behavior in Brand Consumption and Identification 9
- Management Information Systems top 0.5%
-
- Entrepreneurship Studies and Influences 9
-
- Innovation Diffusion and Forecasting 13
-
- Technology Adoption and User Behaviour 12
-
- Firm Innovation and Growth 12
- Merger and Competition Analysis 10
- Co-authors
- X. Michael SongJeffrey R. EdwardsCharles A. IngeneMichael SongTomoko KawakamiPaul FarrisKusum L. AilawadiQing Cao
- Journals
- Journal of Product Innovation Management (21 papers)Journal of Marketing (6 papers)IEEE Transactions on Engineering Management (4 papers)
- Partner nations
- United StatesJapanNetherlands
In The Last Decade
Mark E. Parry
77 papers receiving 5.1k citations
Hit Papers
Peers
Comparison fields: 5 of 143
- Strategy and Management 2.8k
- Marketing 1.2k
- Organizational Behavior and Human Resource Management 1.4k
- Management Information Systems 994
- Management of Technology and Innovation 741
Countries citing papers authored by Mark E. Parry
This map shows the geographic impact of Mark E. Parry's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark E. Parry with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark E. Parry more than expected).
Fields of papers citing papers by Mark E. Parry
This network shows the impact of papers produced by Mark E. Parry. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark E. Parry. The network helps show where Mark E. Parry may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Mark E. Parry, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 13 | |
| 2 | 2020 | 6 | |
| 3 | 2015 | 1 | |
| 4 | 2015 | 1 | |
| 5 | Market Information and New Venture Performance: Differences between Established and Emerging Technology Standards | 2010 | 0 |
| 6 | 2010 | 24 | |
| 7 | 2010 | 1 | |
| 8 | 2009 | 9 | |
| 9 | 2009 | 15 | |
| 10 | 2009 | 26 | |
| 11 | 2008 | 24 | |
| 12 | 2000 | 35 | |
| 13 | 1997 | 399 | |
| 14 | A Cross-National Comparative Study of New Product Development Processes: Japan and the United Statesbreakdown → | 1997 | 512 |
| 15 | 1995 | 9 | |
| 16 | 1994 | 23 | |
| 17 | Market share and roi : a peek at some unobserved variables | 1993 | 1 |
| 18 | Market share and growth are not good predictors of the A/S ratio | 1993 | 1 |
| 19 | ON THE USE OF POLYNOMIAL REGRESSION EQUATIONS AS AN ALTERNATIVE TO DIFFERENCE SCORES IN ORGANIZATIONAL RESEARCH.breakdown → | 1993 | 900 |
| 20 | 1992 | 14 |
About Mark E. Parry
Mark E. Parry is a scholar working on Marketing, Strategy and Management and Management of Technology and Innovation, having authored 81 papers that have together received 5.7k indexed citations. Recurring topics across this work include Innovation and Knowledge Management (22 papers), Consumer Market Behavior and Pricing (15 papers), Innovation Diffusion and Forecasting (13 papers), Technology Adoption and User Behaviour (12 papers), Firm Innovation and Growth (12 papers), Merger and Competition Analysis (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Entrepreneurship Studies and Influences (9 papers). The work is most often cited by research in Strategy and Management (2.8k citations), Marketing (1.2k citations) and Organizational Behavior and Human Resource Management (1.4k citations). Mark E. Parry has collaborated with scholars based in United States, Japan and Netherlands. Frequent co-authors include X. Michael Song, Jeffrey R. Edwards, Charles A. Ingene, Michael Song, Tomoko Kawakami, Paul Farris, Kusum L. Ailawadi, Qing Cao, Frank M. Bass and Xiaodan Song. Their work appears in journals such as Journal of Product Innovation Management, Journal of Marketing, IEEE Transactions on Engineering Management, Journal of the Academy of Marketing Science and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.