Mark E. Parry

7.1k total citations · 3 hit papers
81 papers, 5.7k citations indexed

About

Mark E. Parry is a scholar working on Strategy and Management, Economics and Econometrics and Marketing. According to data from OpenAlex, Mark E. Parry has authored 81 papers receiving a total of 5.7k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Strategy and Management, 25 papers in Economics and Econometrics and 24 papers in Marketing. Recurrent topics in Mark E. Parry's work include Innovation and Knowledge Management (22 papers), Consumer Market Behavior and Pricing (15 papers) and Innovation Diffusion and Forecasting (13 papers). Mark E. Parry is often cited by papers focused on Innovation and Knowledge Management (22 papers), Consumer Market Behavior and Pricing (15 papers) and Innovation Diffusion and Forecasting (13 papers). Mark E. Parry collaborates with scholars based in United States, Japan and Netherlands. Mark E. Parry's co-authors include X. Michael Song, Jeffrey R. Edwards, Charles A. Ingene, Michael Song, Tomoko Kawakami, Paul Farris, Kusum L. Ailawadi, Qing Cao, Frank M. Bass and Xiaodan Song and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Management Science.

In The Last Decade

Mark E. Parry

77 papers receiving 5.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

ON THE USE OF POLYNOMIAL REGRESSION EQUATIONS AS AN ALTERNATIVE TO DIFFERENCE SCORES IN ORGANIZATIONAL RESEARCH.

1993 900 citations Jeffrey R. Edwards, Mark E. Parry Academy of Management Journal profile →
On the Use of Polynomial Regression Equations As An Alternative to Difference Scores in Organizational Research

1993 792 citations Jeffrey R. Edwards, Mark E. Parry Academy of Management Journal profile →
A Cross-National Comparative Study of New Product Development Processes: Japan and the United States

1997 512 citations X. Michael Song, Mark E. Parry Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mark E. Parry United States	33	2.8k	1.4k	1.2k	1.1k	994	81	5.7k
Mitzi M. Montoya‐Weiss United States	28	2.9k 1.0×	1.3k 0.9×	1.2k 1.0×	1.1k 1.0×	881 0.9×	42	6.6k
Francisco Javier Lloréns Montes Spain	41	3.2k 1.1×	1.5k 1.1×	984 0.8×	429 0.4×	1.5k 1.5×	131	6.0k
Gerry Johnson United Kingdom	35	3.9k 1.4×	3.3k 2.4×	576 0.5×	994 0.9×	1.2k 1.2×	79	8.0k
Robert Drazin United States	25	2.9k 1.0×	1.6k 1.2×	454 0.4×	793 0.7×	1.5k 1.5×	35	6.7k
David A. Nadler United States	29	3.5k 1.2×	2.0k 1.5×	444 0.4×	1.1k 1.0×	1.8k 1.8×	66	7.6k
Renée Mauborgne France	21	2.5k 0.9×	1.2k 0.9×	724 0.6×	434 0.4×	542 0.5×	38	4.7k
Mary J. Benner United States	20	4.6k 1.6×	881 0.7×	651 0.5×	1.2k 1.1×	1.2k 1.2×	35	6.7k
D. Harold Doty United States	16	3.2k 1.1×	3.8k 2.8×	646 0.5×	488 0.5×	1.3k 1.3×	31	8.0k
Anne Sigismund Huff United States	25	3.1k 1.1×	2.0k 1.5×	362 0.3×	971 0.9×	621 0.6×	60	6.2k
James W. Dean United States	25	3.7k 1.3×	2.4k 1.8×	460 0.4×	689 0.7×	2.7k 2.8×	102	7.3k

Countries citing papers authored by Mark E. Parry

Since Specialization

Citations

This map shows the geographic impact of Mark E. Parry's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark E. Parry with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark E. Parry more than expected).

Fields of papers citing papers by Mark E. Parry

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark E. Parry. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark E. Parry. The network helps show where Mark E. Parry may publish in the future.

Co-authorship network of co-authors of Mark E. Parry

This figure shows the co-authorship network connecting the top 25 collaborators of Mark E. Parry. A scholar is included among the top collaborators of Mark E. Parry based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark E. Parry. Mark E. Parry is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Parry, Mark E., et al.. (2020). The Impact of Social Motivations on Word-of-Mouth Generation by Japanese Consumers. Journal of International Consumer Marketing. 33(2). 115–136. 13 indexed citations

Parry, Mark E., et al.. (2020). The Relationships among Dimensions of Perceived Risk and the Switching Intentions of Pioneer Adopters in Japan. Journal of International Consumer Marketing. 33(1). 38–57. 6 indexed citations

Parry, Mark E., et al.. (2017). Adios Junk Mail. 1–17.

Edwards, Jeffrey R. & Mark E. Parry. (2015). On the Use of Spline Regression in the Study of Congruence in Organizational Research. Academy of Management Proceedings. 2015(1). 13087–13087. 1 indexed citations

Kawakami, Tomoko & Mark E. Parry. (2015). The Adoption of Electronic Innovations with Indirect Network Externalities that Compete with Standalone Physical Products. Creativity and Innovation Management. 24(3). 430–448. 1 indexed citations

Parry, Mark E. & Tomoko Kawakami. (2014). Virtual Word of Mouth and Willingness to Pay for Consumer Electronic Innovations. Journal of Product Innovation Management. 32(2). 192–200. 26 indexed citations

Parry, Mark E., et al.. (2012). The Effect of Personal and Virtual Word‐of‐Mouth on Technology Acceptance. Journal of Product Innovation Management. 29(6). 952–966. 60 indexed citations

Song, Michael, Anthony Di Benedetto, & Mark E. Parry. (2010). Market Information and New Venture Performance: Differences between Established and Emerging Technology Standards. SSRN Electronic Journal.

Farris, Paul, et al.. (2010). The Seven Questions of Marketing Strategy. SSRN Electronic Journal. 1 indexed citations

10.

Parry, Mark E., et al.. (2010). The Impact of Technology Transfer Office Characteristics on University Invention Disclosure. IEEE Transactions on Engineering Management. 58(2). 212–227. 24 indexed citations

11.

Song, Michael, C. Anthony Di Benedetto, & Mark E. Parry. (2009). Market Information and New Venture Performance: Differences Between Established and Emerging Technology Standards. IEEE Transactions on Engineering Management. 57(1). 22–38. 9 indexed citations

12.

Claxton, Ami, et al.. (2000). Patient Compliance to a New Enteric-Coated Weekly Formulation of Fluoxetine During Continuation Treatment of Major Depressive Disorder. The Journal of Clinical Psychiatry. 61(12). 928–932. 35 indexed citations

13.

Song, X. Michael & Mark E. Parry. (1997). The Determinants of Japanese New Product Successes. Journal of Marketing Research. 34(1). 64–76. 399 indexed citations

14.

Song, X. Michael & Mark E. Parry. (1997). A Cross-National Comparative Study of New Product Development Processes: Japan and the United States. Journal of Marketing. 61(2). 1–18. 512 indexed citations breakdown →

15.

Ingene, Charles A. & Mark E. Parry. (1995). A Note on Multi-Regional Marketing. Management Science. 41(7). 1194–1201. 9 indexed citations

16.

Ailawadi, Kusum L., Paul Farris, & Mark E. Parry. (1994). Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio. Journal of Marketing. 58(1). 86–97. 23 indexed citations

17.

Ailawadi, Kusum L., Paul Farris, & Mark E. Parry. (1993). Market share and growth are not good predictors of the A/S ratio. Marketing Science Institute eBooks. 1 indexed citations

18.

Ailawadi, Kusum L., Paul Farris, & Mark E. Parry. (1993). Market share and roi : a peek at some unobserved variables. Marketing Science Institute eBooks. 1 indexed citations

19.

Edwards, Jeffrey R. & Mark E. Parry. (1993). ON THE USE OF POLYNOMIAL REGRESSION EQUATIONS AS AN ALTERNATIVE TO DIFFERENCE SCORES IN ORGANIZATIONAL RESEARCH.. Academy of Management Journal. 36(6). 1577–1613. 900 indexed citations breakdown →

20.

Parry, Mark E., et al.. (1992). Strategy and marketing tactics in nonprofit hospitals. Health Care Management Review. 17(1). 51–61. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact