Huachao Gao
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 6
- Environmental Sustainability in Business 2
- Sharing Economy and Platforms 1
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- Cultural Differences and Values 4
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- Food Waste Reduction and Sustainability 2
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- Social and Intergroup Psychology 2
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- Corporate Social Responsibility Reporting 1
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- Organic Food and Agriculture 1
- Co-authors
- Yinlong ZhangVikas MittalKaren Page WinterichLing JiangLinda Hui ShiBingxuan GuoJune CotteLongfei Chen
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Marketing Research (4 papers)Journal of Consumer Research (2 papers)Journal of the Academy of Marketing Science (1 paper)
- Partner nations
- CanadaUnited StatesChina
In The Last Decade
Huachao Gao
10 papers receiving 272 citations
Peers
Comparison fields: 5 of 44
- Marketing 221
- Tourism, Leisure and Hospitality Management 8
- Organizational Behavior and Human Resource Management 53
- Applied Psychology 23
- Social Psychology 81
Countries citing papers authored by Huachao Gao
This map shows the geographic impact of Huachao Gao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Huachao Gao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Huachao Gao more than expected).
Fields of papers citing papers by Huachao Gao
This network shows the impact of papers produced by Huachao Gao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Huachao Gao. The network helps show where Huachao Gao may publish in the future.
Co-authorship network
The 10 scholars most cited alongside Huachao Gao, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2024 | 1 | |
| 3 | 2023 | 19 | |
| 4 | 2022 | 7 | |
| 5 | 2021 | 29 | |
| 6 | 2021 | 32 | |
| 7 | 2019 | 24 | |
| 8 | 2016 | 102 | |
| 9 | 2016 | 82 | |
| 10 | The Effect of Power Distance Belief and Status Demotion in Hierarchical Loyalty Programs | 2015 | 7 |
| 11 | 2011 | 1 | |
| 12 | 2009 | 0 |
About Huachao Gao
Huachao Gao is a scholar working on Marketing, Tourism, Leisure and Hospitality Management, Social Psychology, Applied Psychology and Safety Research, having authored 12 papers that have together received 305 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Cultural Differences and Values (4 papers), Food Waste Reduction and Sustainability (2 papers), Social and Intergroup Psychology (2 papers), Environmental Sustainability in Business (2 papers), Corporate Social Responsibility Reporting (1 paper), Sharing Economy and Platforms (1 paper) and Organic Food and Agriculture (1 paper). The work is most often cited by research in Marketing (221 citations), Tourism, Leisure and Hospitality Management (8 citations), Organizational Behavior and Human Resource Management (53 citations), Applied Psychology (23 citations) and Social Psychology (81 citations). Huachao Gao has collaborated with scholars based in Canada, United States and China. Frequent co-authors include Yinlong Zhang, Vikas Mittal, Karen Page Winterich, Ling Jiang, Linda Hui Shi, Bingxuan Guo, June Cotte, Longfei Chen, Xin Wang and Xi Li. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Marketing and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.