Hyun Hee Park

503 total citations
59 papers, 374 citations indexed

About

Hyun Hee Park is a scholar working on Marketing, Cultural Studies and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hyun Hee Park has authored 59 papers receiving a total of 374 indexed citations (citations by other indexed papers that have themselves been cited), including 39 papers in Marketing, 13 papers in Cultural Studies and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hyun Hee Park's work include Consumer Perception and Purchasing Behavior (30 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Diverse Topics in Contemporary Research (12 papers). Hyun Hee Park is often cited by papers focused on Consumer Perception and Purchasing Behavior (30 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Diverse Topics in Contemporary Research (12 papers). Hyun Hee Park collaborates with scholars based in South Korea, United States and India. Hyun Hee Park's co-authors include Jung Ok Jeon, Pauline Sullivan, Eun Mi Lee, Qin Li, Jeong Sook Ha, Seungmin Lee, Qin Li, Namhee Kim, Kyunghwa Lee and Min Suk Kim and has published in prestigious journals such as Journal of The Electrochemical Society, Journal of Business Research and International Marketing Review.

In The Last Decade

Hyun Hee Park

40 papers receiving 295 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Hyun Hee Park South Korea 9 286 135 72 66 34 59 374
Jung Ok Jeon South Korea 9 270 0.9× 165 1.2× 59 0.8× 84 1.3× 66 1.9× 53 365
Song‐yi Youn United States 8 179 0.6× 118 0.9× 69 1.0× 37 0.6× 21 0.6× 27 264
Steve Dix Australia 9 215 0.8× 188 1.4× 40 0.6× 35 0.5× 16 0.5× 19 323
Jung-Gyo Lee South Korea 7 286 1.0× 268 2.0× 52 0.7× 33 0.5× 30 0.9× 17 369
Peter Weinberg Germany 3 311 1.1× 80 0.6× 58 0.8× 66 1.0× 36 1.1× 7 362
Hyunsook Kim South Korea 7 267 0.9× 101 0.7× 25 0.3× 88 1.3× 17 0.5× 29 313
Heekang Moon South Korea 8 235 0.8× 98 0.7× 35 0.5× 98 1.5× 32 0.9× 36 289
Allen D. Schaefer United States 9 228 0.8× 127 0.9× 22 0.3× 80 1.2× 49 1.4× 23 319
Mary Frances Drake United States 10 327 1.1× 108 0.8× 82 1.1× 100 1.5× 49 1.4× 16 422
Aniruddha Pangarkar United States 7 207 0.7× 126 0.9× 38 0.5× 41 0.6× 26 0.8× 11 261

Countries citing papers authored by Hyun Hee Park

Since Specialization
Citations

This map shows the geographic impact of Hyun Hee Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyun Hee Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyun Hee Park more than expected).

Fields of papers citing papers by Hyun Hee Park

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyun Hee Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyun Hee Park. The network helps show where Hyun Hee Park may publish in the future.

Co-authorship network of co-authors of Hyun Hee Park

This figure shows the co-authorship network connecting the top 25 collaborators of Hyun Hee Park. A scholar is included among the top collaborators of Hyun Hee Park based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyun Hee Park. Hyun Hee Park is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Park, Hyun Hee. (2024). Scarcity effect in collaborative fashion consumption via the C2C online platform: moderating effect of consumer price sensitivity and gender. International Journal of Fashion Design Technology and Education. 18(2). 258–268. 1 indexed citations
2.
Park, Hyun Hee, et al.. (2017). The Impact of FDI on Economic Growth in Mongolia and Central Asia. 19(2). 65–84. 1 indexed citations
3.
Park, Hyun Hee, et al.. (2017). Consumer Characteristics Influencing ‘Difficulty in Discarding’ Fashion Goods. Fashion & Textile Research Journal. 19(5). 559–568. 1 indexed citations
4.
Park, Hyun Hee & Jung Ok Jeon. (2016). Attitude Effect of Two-sided eWOM depending on the Message Framing: Moderating Effect of Thinking Style and Mediating Effect of Review Trust. Journal of Consumer Studies. 27(3). 103–124. 1 indexed citations
5.
Park, Hyun Hee, Jung Ok Jeon, & Pauline Sullivan. (2014). How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?. The International Review of Retail Distribution and Consumer Research. 25(1). 87–104. 71 indexed citations
6.
Park, Hyun Hee & Jung Ok Jeon. (2013). The Effect of Web Characteristics of Social Commerce on Satisfaction and Reuse Intention: Moderating Role of Perception of Discount Price Fairness. 13(3). 111–136. 2 indexed citations
7.
Park, Hyun Hee & Jung Ok Jeon. (2012). The Effect of Multidimensional Consumption Value of Social Commerce on Attitude and Reuse Intention: Moderating Role of Opportunity Scarcity Perception. 17(4). 173–196. 3 indexed citations
8.
Park, Hyun Hee, et al.. (2011). Impact of Mobile Advertise's Characteristics on Attitude and Usage Intention and Moderating Effect of Involvement: Focus on the Chinese Customers. 11(3). 131–151. 1 indexed citations
9.
Park, Hyun Hee, et al.. (2011). A Cross-Cultural Study of Consumer Responses According to Visual Merchandising Type and Situational Involvement. ACR Asia-Pacific Advances. 3 indexed citations
10.
Lee, Eun Mi, Hyun Hee Park, & Jung Ok Jeon. (2011). An Exploratory Study on Tie-in Promotion. ASIA MARKETING JOURNAL. 13(1). 27–50.
11.
Park, Hyun Hee, et al.. (2011). An Effect of the Perceived Value on the Trust and Acceptance Intention of the Smart Clothing: Moderating Effect of Price Involvement toward Clothing. Journal of Business Research. 26(3). 123–147. 6 indexed citations
12.
Kim, Namhee, et al.. (2010). The Effects of Competency and Service Orientation of Imported Fashion Luxury Brands Salespersons on the Organizational Commitment and Service Delivery Level. Journal of the Korean Society of Clothing and Textiles. 34(8). 1290–1302. 4 indexed citations
13.
Park, Hyun Hee, et al.. (2009). The Influence of Female University Students' Cosmetic Purchase Motivation on Cosmetic Attribute Evaluation and Brand Repurchase Intention. Fashion & Textile Research Journal. 11(2). 252–261. 5 indexed citations
14.
Park, Hyun Hee, Dong‐Mo Koo, & Elizabeth B. Goldsmith. (2009). The Effect of Shopping Orientation on Cosmetic Attribute Evaluation, Purchase Motivation, and Re-purchase Intention. 10(2). 55–69. 1 indexed citations
15.
Park, Hyun Hee, Qin Li, & Jung Ok Jeon. (2009). A Study of Comparison Analysis on Online Visual Merchandising Practices between Korea and China. Journal of the Korean Society of Clothing and Textiles. 33(6). 916–928. 4 indexed citations
16.
Park, Hyun Hee & Jung Ok Jeon. (2008). A Study of the Consumer Responses depending on Visual Merchandising Type. 13(3). 1–20. 2 indexed citations
17.
Park, Hyun Hee & Jung Ok Jeon. (2008). The Situation Analysis of Fashion Retail Store According to Attributes of Visual Store Environment in Korean Traditional Market. Family and environment research. 46(6). 1–11.
18.
Park, Hyun Hee. (2005). The Influence of Brand Previous Knowledge, Previous Brand Attitude, Perceived Quality on VMD Cognition and Attitude. Fashion & Textile Research Journal. 7(5). 519–526. 4 indexed citations
19.
Park, Hyun Hee & Jung Ok Jeon. (2004). The Effect of VMD Structural Elements on Fashion Brand Attitude. Journal of the Korean Society of Clothing and Textiles. 28(2). 224–234. 3 indexed citations
20.
Park, Hyun Hee, et al.. (2002). Evaluation Descriptions and Dimension on the Sensibility of Internet Fashion Shopping Mall. Family and environment research. 40(1). 135–146.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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