Hyun Hee Park
- Marketing top 2%
- Sociology and Political Science top 10%
- Information Systems and Management top 5%
- Organizational Behavior and Human Resource Management top 10%
- Social Psychology
- Topics
- Consumer Perception and Purchasing Behavior (30 papers)Consumer Behavior in Brand Consumption and Identification (16 papers)Diverse Topics in Contemporary Research (12 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of The Electrochemical SocietyJournal of Business ResearchInternational Marketing Review
- Partner nations
- South KoreaUnited StatesIndia
In The Last Decade
Hyun Hee Park
40 papers receiving 295 citations
Peers
Comparison fields: 5 of 65
- Marketing 286
- Sociology and Political Science 135
- Information Systems and Management 72
- Organizational Behavior and Human Resource Management 66
- Social Psychology 34
Countries citing papers authored by Hyun Hee Park
This map shows the geographic impact of Hyun Hee Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyun Hee Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyun Hee Park more than expected).
Fields of papers citing papers by Hyun Hee Park
This network shows the impact of papers produced by Hyun Hee Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyun Hee Park. The network helps show where Hyun Hee Park may publish in the future.
Co-authorship network of co-authors of Hyun Hee Park
This figure shows the co-authorship network connecting the top 25 collaborators of Hyun Hee Park. A scholar is included among the top collaborators of Hyun Hee Park based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyun Hee Park. Hyun Hee Park is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | The Impact of FDI on Economic Growth in Mongolia and Central Asia | 1 |
| 5 | Attitude Effect of Two-sided eWOM depending on the Message Framing: Moderating Effect of Thinking Style and Mediating Effect of Review Trust | 1 |
| 6 | 71 | |
| 7 | The Effect of Web Characteristics of Social Commerce on Satisfaction and Reuse Intention: Moderating Role of Perception of Discount Price Fairness | 2 |
| 8 | The Effect of Multidimensional Consumption Value of Social Commerce on Attitude and Reuse Intention: Moderating Role of Opportunity Scarcity Perception | 3 |
| 9 | A Cross-Cultural Study of Consumer Responses According to Visual Merchandising Type and Situational Involvement | 3 |
| 10 | An Exploratory Study on Tie-in Promotion | 0 |
| 11 | Impact of Mobile Advertise's Characteristics on Attitude and Usage Intention and Moderating Effect of Involvement: Focus on the Chinese Customers | 1 |
| 12 | 6 | |
| 13 | The Influence of Female University Students' Cosmetic Purchase Motivation on Cosmetic Attribute Evaluation and Brand Repurchase Intention | 5 |
| 14 | The Effect of Shopping Orientation on Cosmetic Attribute Evaluation, Purchase Motivation, and Re-purchase Intention | 1 |
| 15 | 4 | |
| 16 | The Situation Analysis of Fashion Retail Store According to Attributes of Visual Store Environment in Korean Traditional Market | 0 |
| 17 | A Study of the Consumer Responses depending on Visual Merchandising Type | 2 |
| 18 | The Influence of Brand Previous Knowledge, Previous Brand Attitude, Perceived Quality on VMD Cognition and Attitude | 4 |
| 19 | The Effect of VMD Structural Elements on Fashion Brand Attitude | 3 |
| 20 | Evaluation Descriptions and Dimension on the Sensibility of Internet Fashion Shopping Mall | 0 |
About Hyun Hee Park
Hyun Hee Park is a scholar working on Marketing, Leadership and Management and Cultural Studies, having authored 59 papers that have together received 374 indexed citations. Recurring topics across this work include Consumer Perception and Purchasing Behavior (30 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Diverse Topics in Contemporary Research (12 papers). The work is most often cited by research in Marketing (286 citations), Information Systems and Management (72 citations) and Organizational Behavior and Human Resource Management (66 citations). Hyun Hee Park has collaborated with scholars based in South Korea, United States and India. Frequent co-authors include Jung Ok Jeon, Pauline Sullivan, Qin Li, Eun Mi Lee, Jeong Sook Ha, Qin Li, Seungmin Lee, Namhee Kim, Jong Park and Kyunghwa Lee. Their work appears in journals such as Journal of The Electrochemical Society, Journal of Business Research and International Marketing Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.