Joonho Moon

1.2k total citations
86 papers, 798 citations indexed

About

Joonho Moon is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Joonho Moon has authored 86 papers receiving a total of 798 indexed citations (citations by other indexed papers that have themselves been cited), including 35 papers in Marketing, 32 papers in Sociology and Political Science and 20 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Joonho Moon's work include Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (17 papers). Joonho Moon is often cited by papers focused on Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (17 papers). Joonho Moon collaborates with scholars based in South Korea, United States and Hong Kong. Joonho Moon's co-authors include Won Seok Lee, Myungkeun Song, Seoki Lee, Kyung-A Sun, Kwanglim Seo, Sungwoo Choi, Amit Sharma, Jinsoo Hwang, Insin Kim and Eunkyung Park and has published in prestigious journals such as Nutrients, International Journal of Environmental Research and Public Health and Sustainability.

In The Last Decade

Joonho Moon

74 papers receiving 762 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Joonho Moon South Korea 16 369 303 194 163 105 86 798
Muhammad Abid Saleem Australia 16 391 1.1× 214 0.7× 141 0.7× 238 1.5× 95 0.9× 44 851
Sivapalan Achchuthan Sri Lanka 13 337 0.9× 189 0.6× 79 0.4× 159 1.0× 113 1.1× 57 735
Vinod Kumar India 16 338 0.9× 200 0.7× 229 1.2× 116 0.7× 125 1.2× 86 833
Ana B. Casado‐Díaz Spain 18 402 1.1× 420 1.4× 150 0.8× 258 1.6× 98 0.9× 30 892
Thomas Fotiadis Greece 15 558 1.5× 264 0.9× 486 2.5× 164 1.0× 64 0.6× 41 1.0k
Stephen Graham Saunders Australia 14 295 0.8× 256 0.8× 180 0.9× 147 0.9× 96 0.9× 54 809
Abhinav Sharma United States 13 294 0.8× 548 1.8× 149 0.8× 139 0.9× 42 0.4× 38 942
Raechel Johns Australia 16 365 1.0× 301 1.0× 211 1.1× 180 1.1× 89 0.8× 53 813
Diletta Acuti United Kingdom 16 478 1.3× 283 0.9× 290 1.5× 69 0.4× 72 0.7× 33 930
Roland Helm Germany 17 214 0.6× 168 0.6× 327 1.7× 175 1.1× 85 0.8× 94 938

Countries citing papers authored by Joonho Moon

Since Specialization
Citations

This map shows the geographic impact of Joonho Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joonho Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joonho Moon more than expected).

Fields of papers citing papers by Joonho Moon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joonho Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joonho Moon. The network helps show where Joonho Moon may publish in the future.

Co-authorship network of co-authors of Joonho Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Joonho Moon. A scholar is included among the top collaborators of Joonho Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joonho Moon. Joonho Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
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Sun, Kyung-A & Joonho Moon. (2023). Assessing Antecedents of Restaurant’s Brand Trust and Brand Loyalty, and Moderating Role of Food Healthiness. Nutrients. 15(24). 5057–5057. 7 indexed citations
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Heo, Jun, Won Seok Lee, & Joonho Moon. (2023). Structural Relationship between Theme Park Servicescape, Instagramability, Brand Attitude and Intention to Revisit. Sustainability. 15(13). 9935–9935. 1 indexed citations
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Lee, Won Seok, et al.. (2023). Café Food Safety and Its Impacts on Intention to Reuse and Switch Cafés during the COVID-19 Pandemic: The Case of Starbucks. International Journal of Environmental Research and Public Health. 20(3). 2625–2625. 2 indexed citations
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Hwang, Jinsoo, Kyuhyeon Joo, & Joonho Moon. (2023). A Study on Behavioral Intentions in the Field of Eco-Friendly Drone Food Delivery Services: Focusing on Demographic Characteristics and Past Experiences. Sustainability. 15(7). 6253–6253. 9 indexed citations
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Moon, Joonho, et al.. (2023). Structural Relationship between Taste, Price Fairness, and Repurchase Intention of Fast Food: Moderating Effect of Healthiness. GLOBAL BUSINESS & FINANCE REVIEW. 28(5). 109–121.
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Lee, Won Seok, et al.. (2022). Application of the technology acceptance model to food delivery apps. British Food Journal. 125(1). 49–64. 37 indexed citations
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Park, Eunkyung, et al.. (2021). Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model. Sustainability. 13(3). 1185–1185. 44 indexed citations
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Lee, Won Seok, et al.. (2021). Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study. British Food Journal. 124(4). 1066–1080. 6 indexed citations
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Moon, Joonho, Won Seok Lee, & Insin Kim. (2016). Effect of Corporate Social Responsibility on Airlines. Rivista Internazionale di Economia dei Trasporti. 43. 5 indexed citations
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Seo, Kwanglim, Joonho Moon, & Seoki Lee. (2015). Synergy of corporate social responsibility and service quality for airlines: The moderating role of carrier type. Journal of Air Transport Management. 47. 126–134. 64 indexed citations
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Kim, Min‐Jung, Geon A Kim, Joonho Moon, et al.. (2013). Failure of Reproduction Management in an Inbreeding English Bulldog. Journal of Veterinary Clinics. 30(5). 384–386. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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