Steve Dix

484 total citations
19 papers, 323 citations indexed

About

Steve Dix is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Steve Dix has authored 19 papers receiving a total of 323 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 11 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Steve Dix's work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (4 papers). Steve Dix is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (4 papers). Steve Dix collaborates with scholars based in Australia. Steve Dix's co-authors include Ian Phau, Anwar Sadat Shimul, Leyland Pitt, D. Varan and Steven Bellman and has published in prestigious journals such as Journal of Advertising, Journal of Advertising Research and Marketing Intelligence & Planning.

In The Last Decade

Steve Dix

18 papers receiving 290 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Steve Dix Australia	9	215	188	57	40	35	19	323
Carolyn Garrity United States	2	204 0.9×	248 1.3×	49 0.9×	32 0.8×	42 1.2×	3	319
Robert S. Heiser United States	10	185 0.9×	148 0.8×	48 0.8×	26 0.7×	60 1.7×	18	306
Jung-Gyo Lee South Korea	7	286 1.3×	268 1.4×	80 1.4×	52 1.3×	33 0.9×	17	369
Katharina Hutter Germany	8	206 1.0×	148 0.8×	43 0.8×	27 0.7×	17 0.5×	12	323
Seunghwan Lee United States	8	134 0.6×	208 1.1×	59 1.0×	20 0.5×	47 1.3×	22	305
Sarah M. Stanley United States	6	299 1.4×	235 1.3×	80 1.4×	38 0.9×	81 2.3×	8	404
Antonia Erz Denmark	8	144 0.7×	297 1.6×	31 0.5×	59 1.5×	38 1.1×	15	391
Colin McDonald United States	8	313 1.5×	185 1.0×	98 1.7×	22 0.6×	42 1.2×	11	402
Ramzan Sama India	6	203 0.9×	286 1.5×	23 0.4×	79 2.0×	49 1.4×	11	362
Jean‐Marc Lehu France	8	216 1.0×	187 1.0×	48 0.8×	11 0.3×	37 1.1×	28	310

Countries citing papers authored by Steve Dix

Since Specialization

Citations

This map shows the geographic impact of Steve Dix's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Steve Dix with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Steve Dix more than expected).

Fields of papers citing papers by Steve Dix

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Steve Dix. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Steve Dix. The network helps show where Steve Dix may publish in the future.

Co-authorship network of co-authors of Steve Dix

This figure shows the co-authorship network connecting the top 25 collaborators of Steve Dix. A scholar is included among the top collaborators of Steve Dix based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Steve Dix. Steve Dix is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

19 of 19 papers shown

Dix, Steve. (2018). Student Advancement in Tertiary Learning Environments: Shift from the obstacle course to the dancefloor. Australasian Marketing Journal (AMJ). 26(3). 289–291. 1 indexed citations

Dix, Steve & Ian Phau. (2017). Predictors of Commercial Zapping During Live Prime-Time Television. Journal of Advertising Research. 57(1). 15–27. 9 indexed citations

Dix, Steve, et al.. (2016). Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising. Journal of Promotion Management. 23(1). 62–79. 17 indexed citations

Dix, Steve, et al.. (2016). SMS advertising the Hallyu way: drivers, acceptance and intention to receive. Asia Pacific Journal of Marketing and Logistics. 28(2). 15 indexed citations

Dix, Steve, et al.. (2013). Advertising Appeals. Journal of Promotion Management. 19(4). 393–394. 13 indexed citations

Dix, Steve. (2012). Introduction to the special issue on social media and mobile marketing. Journal of Research in Interactive Marketing. 6(3). 7 indexed citations

Dix, Steve, et al.. (2011). Drivers of acceptance for SMS advertising. eSpace (Curtin University). 322–326.

Dix, Steve & Ian Phau. (2010). Television Advertising Avoidance: Advancing Research Methodology. Journal of Promotion Management. 16(1-2). 114–133. 11 indexed citations

Dix, Steve, et al.. (2010). Using interactive program-loyalty banners to reduce TV ad avoidance. Journal of Advertising. 50(2). 154–161. 1 indexed citations

10.

Dix, Steve, et al.. (2010). Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance. Journal of Advertising Research. 50(2). 154–161. 7 indexed citations

11.

Dix, Steve, et al.. (2010). Factors predicting the effectiveness of sports celebrity endorsement advertising: a partial replication and extension. eSpace (Curtin University). 1 indexed citations

12.

Dix, Steve & Ian Phau. (2010). Measuring situational triggers of television channel switching. Marketing Intelligence & Planning. 28(2). 137–150. 6 indexed citations

13.

Dix, Steve, et al.. (2010). “Bend it like Beckham”: the influence of sports celebrities on young adult consumers. Young Consumers Insight and Ideas for Responsible Marketers. 11(1). 36–46. 98 indexed citations

14.

Dix, Steve & Ian Phau. (2009). Spotting the disguises and masquerades. Marketing Intelligence & Planning. 27(3). 413–427. 9 indexed citations

15.

Phau, Ian, et al.. (2009). To buy or not to buy a “counterfeit” Ralph Lauren polo shirt. Asia-Pacific Journal of Business Administration. 1(1). 68–80. 28 indexed citations

16.

Phau, Ian, et al.. (2009). Consumers' willingness to knowingly purchase counterfeit products. eSpace (Curtin University). 3(4). 262–281. 89 indexed citations

17.

Dix, Steve & Ian Phau. (2008). Revisiting the blurring practices between editorials and advertising. eSpace (Curtin University). 2008015. 2 indexed citations

18.

Dix, Steve & Ian Phau. (2006). Developing a scale to measure situational triggers underlying television channel switching. eSpace (Curtin University). 1 indexed citations

19.

Pitt, Leyland, et al.. (2001). Changing change management: The intranet as catalyst. Journal of Change Management. 2(2). 106–114. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact