Ian Brennan

450 total citations
13 papers, 325 citations indexed

About

Ian Brennan is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Ian Brennan has authored 13 papers receiving a total of 325 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Information Systems and Management. Recurrent topics in Ian Brennan's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Technology Adoption and User Behaviour (2 papers). Ian Brennan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Technology Adoption and User Behaviour (2 papers). Ian Brennan collaborates with scholars based in United States. Ian Brennan's co-authors include Laurie A. Babin, Khalid M. Dubas, Kenneth D. Bahn, Arun Rai, Deepinder Bajwa, He‐Boong Kwon and Jooh Lee and has published in prestigious journals such as Decision Support Systems, Psychology and Marketing and International Journal of Advertising.

In The Last Decade

Ian Brennan

12 papers receiving 295 citations

Peers

Ian Brennan
Sarah M. Stanley United States
Fanny Fong Yee Chan Hong Kong
Vlad Demsar Australia
Farid Tarrahi Germany
Antonia Erz Denmark
Naa Amponsah Dodoo United States
Laure Ambroise France
Sanjeev Varshney India
Kenneth E. Crocker United States
Juan Mundel United States
Sarah M. Stanley United States
Ian Brennan
Citations per year, relative to Ian Brennan Ian Brennan (= 1×) peers Sarah M. Stanley

Countries citing papers authored by Ian Brennan

Since Specialization
Citations

This map shows the geographic impact of Ian Brennan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ian Brennan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ian Brennan more than expected).

Fields of papers citing papers by Ian Brennan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ian Brennan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ian Brennan. The network helps show where Ian Brennan may publish in the future.

Co-authorship network of co-authors of Ian Brennan

This figure shows the co-authorship network connecting the top 25 collaborators of Ian Brennan. A scholar is included among the top collaborators of Ian Brennan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ian Brennan. Ian Brennan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
1.
Kwon, He‐Boong, Jooh Lee, & Ian Brennan. (2024). Complex interplay of R&D, advertising and exports in USA manufacturing firms: differential effects of capabilities. Benchmarking An International Journal. 32(2). 459–491. 1 indexed citations
2.
Brennan, Ian. (2021). A tale of two biases: choosing versus rejecting and the decision-by-sampling model. The International Review of Retail Distribution and Consumer Research. 31(5). 591–603.
3.
Brennan, Ian, et al.. (2017). BRAND ATTITUDES AND THE PLACEMENT OF SEMANTIC PRIMES IN NOVELS. 1(1). 21–29. 1 indexed citations
4.
Brennan, Ian. (2015). Brand Induced Creativity: The Moderating Role of Cognitive Ability on Priming Creativity through Brand Exposure. Academy of Marketing Studies journal. 19(1). 120. 3 indexed citations
5.
Brennan, Ian, et al.. (2011). Word-of-Author Advertising in Textbooks: The Role of Brand Familiarity and Placement Repetition on Recall and Recognition. Academy of Marketing Studies journal. 15(1). 125. 5 indexed citations
6.
Brennan, Ian. (2008). Brand placement in novels. International Journal of Advertising. 27(4). 495–509. 27 indexed citations
7.
Brennan, Ian & Kenneth D. Bahn. (2006). Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition. Psychology and Marketing. 23(4). 273–295. 44 indexed citations
8.
Brennan, Ian & Laurie A. Babin. (2004). Brand Placement Recognition. Journal of Promotion Management. 10(1-2). 185–202. 88 indexed citations
9.
Dubas, Khalid M. & Ian Brennan. (2002). Marketing implications of Webcasting and extranets. Marketing Intelligence & Planning. 20(4). 223–228. 3 indexed citations
10.
Brennan, Ian, Khalid M. Dubas, & Laurie A. Babin. (1999). The influence of product-placement type & exposure time on product-placement recognition. International Journal of Advertising. 18(3). 323–337. 90 indexed citations
11.
Bajwa, Deepinder, Arun Rai, & Ian Brennan. (1998). Key antecedents of Executive Information System success: a path analytic approach. Decision Support Systems. 22(1). 31–43. 60 indexed citations
12.
Brennan, Ian. (1998). Reviews and Communications. Journal of Macromarketing. 18(2). 175–176. 1 indexed citations
13.
Brennan, Ian & Kenneth D. Bahn. (1991). door-in-the-face, that's-not-all, and legitimizing a paltry contribution: peciprocity, contrast effect and social judgment theory explanations. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026