Ian Brennan
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 6
- Gender Studies top 10%
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- Technology Adoption and User Behaviour 2
- Management Information Systems top 10%
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- Digital Marketing and Social Media 4
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- Creativity in Education and Neuroscience 2
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- Economic and Technological Innovation 1
- Economic and Environmental Valuation 1
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- African Education and Politics 1
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- Education, Sociology, Communication Studies 1
- Co-authors
- Laurie A. BabinKhalid M. DubasKenneth D. BahnArun RaiDeepinder BajwaHe‐Boong KwonJooh Lee
- Journals
- Decision Support Systems (1 paper)Psychology and Marketing (1 paper)International Journal of Advertising (2 papers)
- Partner nations
- United States
In The Last Decade
Ian Brennan
12 papers receiving 295 citations
Peers
Comparison fields: 5 of 48
- Marketing 217
- Literature and Literary Theory 87
- Gender Studies 67
- Information Systems and Management 42
- Management Information Systems 37
Countries citing papers authored by Ian Brennan
This map shows the geographic impact of Ian Brennan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ian Brennan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ian Brennan more than expected).
Fields of papers citing papers by Ian Brennan
This network shows the impact of papers produced by Ian Brennan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ian Brennan. The network helps show where Ian Brennan may publish in the future.
Co-authorship network
The 7 scholars most cited alongside Ian Brennan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2021 | 0 | |
| 3 | 2017 | 1 | |
| 4 | Brand Induced Creativity: The Moderating Role of Cognitive Ability on Priming Creativity through Brand Exposure | 2015 | 3 |
| 5 | Word-of-Author Advertising in Textbooks: The Role of Brand Familiarity and Placement Repetition on Recall and Recognition | 2011 | 5 |
| 6 | 2008 | 27 | |
| 7 | 2006 | 44 | |
| 8 | 2004 | 88 | |
| 9 | 2002 | 3 | |
| 10 | 1999 | 90 | |
| 11 | 1998 | 60 | |
| 12 | 1998 | 1 | |
| 13 | door-in-the-face, that's-not-all, and legitimizing a paltry contribution: peciprocity, contrast effect and social judgment theory explanations | 1991 | 2 |
About Ian Brennan
Ian Brennan is a scholar working on Marketing, General Decision Sciences and Information Systems and Management, having authored 13 papers that have together received 325 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (2 papers), Creativity in Education and Neuroscience (2 papers), Economic and Technological Innovation (1 paper), Economic and Environmental Valuation (1 paper), African Education and Politics (1 paper) and Education, Sociology, Communication Studies (1 paper). The work is most often cited by research in Marketing (217 citations), Literature and Literary Theory (87 citations) and Gender Studies (67 citations). Ian Brennan has collaborated with scholars based in United States. Frequent co-authors include Laurie A. Babin, Khalid M. Dubas, Kenneth D. Bahn, Arun Rai, Deepinder Bajwa, He‐Boong Kwon and Jooh Lee. Their work appears in journals such as Decision Support Systems, Psychology and Marketing and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.