Zelin Tong
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 8
- Environmental Sustainability in Business 7
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- Digital Marketing and Social Media 7
- Co-authors
- Junyun Liao (1 shared paper)Haiying Wei (1 shared paper)Inayat Khan (1 shared paper)Ming Jia (1 shared paper)Wenbin Ma (3 shared papers)Diyi Liu (2 shared papers)Lei Xue (1 shared paper)Xiaobing Xu (1 shared paper)
In The Last Decade
Zelin Tong
18 papers receiving 270 citations
Peers
Comparison fields: 5 of 57
- Marketing 138
- Information Systems and Management 47
- Organizational Behavior and Human Resource Management 58
- Strategy and Management 64
- Applied Psychology 14
Countries citing papers authored by Zelin Tong
This map shows the geographic impact of Zelin Tong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zelin Tong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zelin Tong more than expected).
Fields of papers citing papers by Zelin Tong
This network shows the impact of papers produced by Zelin Tong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zelin Tong. The network helps show where Zelin Tong may publish in the future.
Co-authors
The 25 scholars most cited alongside Zelin Tong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 65 | |
| 2 | 2021 | 46 | |
| 3 | 2022 | 35 | |
| 4 | 2021 | 20 | |
| 5 | 2019 | 17 | |
| 6 | 2023 | 16 | |
| 7 | 2023 | 15 | |
| 8 | 2020 | 13 | |
| 9 | 2022 | 10 | |
| 10 | 2023 | 7 | |
| 11 | 2021 | 6 | |
| 12 | 2023 | 5 | |
| 13 | 2022 | 4 | |
| 14 | 2020 | 4 | |
| 15 | 2025 | 3 | |
| 16 | 2020 | 3 | |
| 17 | 2025 | 3 | |
| 18 | 2020 | 1 | |
| 19 | 2025 | 0 | |
| 20 | 2024 | 0 |
About Zelin Tong
Zelin Tong is a scholar working on Marketing, Sociology and Political Science, Management, Monitoring, Policy and Law, Social Psychology and Strategy and Management, having authored 22 papers that have together received 273 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (7 papers), Digital Marketing and Social Media (7 papers), Environmental Education and Sustainability (5 papers), Corporate Social Responsibility Reporting (4 papers), Behavioral Health and Interventions (3 papers), Knowledge Management and Sharing (2 papers) and Psychology of Moral and Emotional Judgment (2 papers). The work is most often cited by research in Marketing (138 citations), Information Systems and Management (47 citations), Organizational Behavior and Human Resource Management (58 citations), Strategy and Management (64 citations) and Applied Psychology (14 citations). Zelin Tong has collaborated with scholars based in China, Pakistan and Australia. Frequent co-authors include Junyun Liao, Haiying Wei, Inayat Khan, Ming Jia, Wenbin Ma, Diyi Liu, Lei Xue, Xiaobing Xu, Nan Zhou and Lin Lu. Their work appears in journals such as Acta Psychologica, Frontiers in Psychology, Journal of Travel & Tourism Marketing, Current Issues in Tourism and International Journal of Hospitality Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.