Enping Mai
- Sociology and Political Science top 10%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 10%
- Information Systems and Management top 5%
- Strategy and Management
- Co-authors
- Jun YangYing LiaoHaozhe ChenJudy A. SiguawSeth KetronJudy A. WagnerDiana L. HaytkoYu Tian
- Topics
- Digital Marketing and Social Media (8 papers)Customer Service Quality and Loyalty (5 papers)Consumer Behavior in Brand Consumption and Identification (3 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United StatesChina
In The Last Decade
Enping Mai
15 papers receiving 285 citations
Peers
Comparison fields: 5 of 54
- Sociology and Political Science 214
- Marketing 146
- Organizational Behavior and Human Resource Management 81
- Information Systems and Management 78
- Strategy and Management 42
Countries citing papers authored by Enping Mai
This map shows the geographic impact of Enping Mai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Enping Mai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Enping Mai more than expected).
Fields of papers citing papers by Enping Mai
This network shows the impact of papers produced by Enping Mai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Enping Mai. The network helps show where Enping Mai may publish in the future.
Co-authorship network of co-authors of Enping Mai
This figure shows the co-authorship network connecting the top 25 collaborators of Enping Mai. A scholar is included among the top collaborators of Enping Mai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Enping Mai. Enping Mai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 6 | |
| 3 | 5 | |
| 4 | 28 | |
| 5 | 6 | |
| 6 | 17 | |
| 7 | 5 | |
| 8 | 24 | |
| 9 | 10 | |
| 10 | 18 | |
| 11 | 14 | |
| 12 | 21 | |
| 13 | 2 | |
| 14 | 6 | |
| 15 | 141 |
About Enping Mai
Enping Mai is a scholar working on Marketing, General Decision Sciences and Organizational Behavior and Human Resource Management, having authored 15 papers that have together received 304 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). The work is most often cited by research in Marketing (146 citations), Information Systems and Management (78 citations) and Organizational Behavior and Human Resource Management (81 citations). Enping Mai has collaborated with scholars based in United States and China. Frequent co-authors include Jun Yang, Ying Liao, Haozhe Chen, Judy A. Siguaw, Seth Ketron, Judy A. Wagner, Diana L. Haytko, Yu Tian, Xiaojing Sheng and John F. Kros. Their work appears in journals such as Journal of Business Research, Journal of Marketing Management and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.