Iris W. Hung

557 total citations
19 papers, 406 citations indexed

About

Iris W. Hung is a scholar working on Social Psychology, Marketing and Sociology and Political Science. According to data from OpenAlex, Iris W. Hung has authored 19 papers receiving a total of 406 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Social Psychology, 7 papers in Marketing and 5 papers in Sociology and Political Science. Recurrent topics in Iris W. Hung's work include Cultural Differences and Values (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (5 papers). Iris W. Hung is often cited by papers focused on Cultural Differences and Values (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (5 papers). Iris W. Hung collaborates with scholars based in Singapore, Hong Kong and China. Iris W. Hung's co-authors include Robert S. Wyer, Aparna A. Labroo, Anirban Mukhopadhyay, Hannah H. Chang, Michel Tuan Pham, Gerald J. Gorn, Yuwei Jiang, Hock Chuan Chan, Yi Shen and Maggie Wenjing Liu and has published in prestigious journals such as Journal of Personality and Social Psychology, Scientific Reports and Journal of Marketing Research.

In The Last Decade

Iris W. Hung

19 papers receiving 373 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Iris W. Hung Singapore 10 175 170 143 100 89 19 406
Jesper H. Nielsen United States 9 193 1.1× 147 0.9× 96 0.7× 74 0.7× 54 0.6× 12 382
Yael Zemack‐Rugar United States 6 140 0.8× 154 0.9× 125 0.9× 95 0.9× 41 0.5× 16 370
Anthony Salerno United States 9 165 0.9× 103 0.6× 168 1.2× 135 1.4× 55 0.6× 17 412
Lily Jampol United States 4 183 1.0× 157 0.9× 149 1.0× 53 0.5× 35 0.4× 9 406
Shashi Matta United States 8 303 1.7× 197 1.2× 200 1.4× 63 0.6× 89 1.0× 12 555
Zhongqiang Huang Hong Kong 9 196 1.1× 120 0.7× 141 1.0× 53 0.5× 39 0.4× 14 338
Jenny G. Olson United States 6 136 0.8× 131 0.8× 155 1.1× 59 0.6× 41 0.5× 12 353
DaHee Han United States 7 254 1.5× 229 1.3× 240 1.7× 166 1.7× 32 0.4× 9 542
Kuangjie Zhang Singapore 7 165 0.9× 106 0.6× 80 0.6× 106 1.1× 70 0.8× 11 358
Hallgeir Sjåstad Norway 11 54 0.3× 174 1.0× 149 1.0× 109 1.1× 103 1.2× 25 431

Countries citing papers authored by Iris W. Hung

Since Specialization
Citations

This map shows the geographic impact of Iris W. Hung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Iris W. Hung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Iris W. Hung more than expected).

Fields of papers citing papers by Iris W. Hung

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Iris W. Hung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Iris W. Hung. The network helps show where Iris W. Hung may publish in the future.

Co-authorship network of co-authors of Iris W. Hung

This figure shows the co-authorship network connecting the top 25 collaborators of Iris W. Hung. A scholar is included among the top collaborators of Iris W. Hung based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Iris W. Hung. Iris W. Hung is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Liu, Maggie Wenjing, et al.. (2025). The color gradation effect: How boundlessness shapes brand attribute judgments. International Journal of Research in Marketing. 42(4). 1343–1358. 2 indexed citations
2.
Hung, Iris W., et al.. (2024). Beauty growth-mindset promotes prosocial and altruistic behavior. Scientific Reports. 14(1). 30244–30244. 1 indexed citations
3.
Chu, Rongwei, et al.. (2024). Job changing frequency and experimental decisions: A field study of migrant workers in the manufacturing industry. China Economic Review. 85. 102162–102162. 1 indexed citations
4.
Hung, Iris W., et al.. (2020). Creative thinking facilitates perspective taking.. Journal of Personality and Social Psychology. 120(2). 278–299. 17 indexed citations
5.
Hung, Iris W., et al.. (2019). Leading IJRM on the path to prominence. International Journal of Research in Marketing. 36(1). 1–2. 3 indexed citations
6.
Chang, Hannah H. & Iris W. Hung. (2018). Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions. Journal of Marketing Research. 55(4). 586–599. 33 indexed citations
7.
Shen, Yi, Hock Chuan Chan, & Iris W. Hung. (2014). Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment. Journal of the Association for Information Systems. 8 indexed citations
8.
Hung, Iris W. & Robert S. Wyer. (2013). Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals. Personality and Social Psychology Bulletin. 40(3). 402–414. 13 indexed citations
9.
Hung, Iris W. & Anirban Mukhopadhyay. (2012). Putting the Consumer in the Picture: Visual Perspectives and Mixed Emotions in Advertising. ACR North American Advances. 2 indexed citations
10.
Hung, Iris W. & Anirban Mukhopadhyay. (2012). Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences. SSRN Electronic Journal. 2 indexed citations
11.
Hung, Iris W. & Aparna A. Labroo. (2011). From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation. SSRN Electronic Journal. 1 indexed citations
12.
Hung, Iris W. & Anirban Mukhopadhyay. (2011). Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences. Journal of Consumer Research. 38(6). 1103–1115. 54 indexed citations
13.
Pham, Michel Tuan, Iris W. Hung, & Gerald J. Gorn. (2011). Relaxation Increases Monetary Valuations. Journal of Marketing Research. 48(5). 814–826. 44 indexed citations
14.
Hung, Iris W. & Robert S. Wyer. (2011). Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations. Journal of Marketing Research. 48(2). 381–392. 44 indexed citations
15.
Hung, Iris W. & Aparna A. Labroo. (2010). From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation. Journal of Consumer Research. 37(6). 1046–1064. 76 indexed citations
16.
Hung, Iris W. & Robert S. Wyer. (2009). Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial. Journal of Marketing Research. 46(3). 421–434. 52 indexed citations
17.
Wyer, Robert S., Yuwei Jiang, & Iris W. Hung. (2008). Visual and verbal information processing in a consumer context: Further considerations. Journal of Consumer Psychology. 18(4). 276–280. 15 indexed citations
18.
Hung, Iris W. & Robert S. Wyer. (2008). The impact of implicit theories on responses to problem‐solving print advertisements. Journal of Consumer Psychology. 18(3). 223–235. 34 indexed citations
19.
Wyer, Robert S., Iris W. Hung, & Yuwei Jiang. (2008). Visual and verbal processing strategies in comprehension and judgment. Journal of Consumer Psychology. 18(4). 244–257. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Jesper H. Nielsen Breakdown of academic impact, for papers by Yael Zemack‐Rugar Breakdown of academic impact, for papers by Anthony Salerno Breakdown of academic impact, for papers by Lily Jampol Breakdown of academic impact, for papers by Shashi Matta Breakdown of academic impact, for papers by Zhongqiang Huang Breakdown of academic impact, for papers by Jenny G. Olson Breakdown of academic impact, for papers by DaHee Han Breakdown of academic impact, for papers by Kuangjie Zhang Breakdown of academic impact, for papers by Hallgeir Sjåstad
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2026