Rongwei Chu

938 total citations
19 papers, 726 citations indexed

About

Rongwei Chu is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Rongwei Chu has authored 19 papers receiving a total of 726 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 5 papers in Strategy and Management and 5 papers in Sociology and Political Science. Recurrent topics in Rongwei Chu's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Technology Adoption and User Behaviour (4 papers). Rongwei Chu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Technology Adoption and User Behaviour (4 papers). Rongwei Chu collaborates with scholars based in China, United States and Macao. Rongwei Chu's co-authors include Matthew Tingchi Liu, IpKin Anthony Wong, James L. Brock, Ting‐Hsiang Tseng, Guicheng Shi, James M. Leonhardt, Yimin Huang, Miguel Ángel Zúñiga, Chuan Pang and Yan Meng and has published in prestigious journals such as Journal of Business Research, Social Indicators Research and International Journal of Contemporary Hospitality Management.

In The Last Decade

Rongwei Chu

19 papers receiving 689 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rongwei Chu China	12	422	303	215	191	140	19	726
Jon Reast United Kingdom	11	487 1.2×	302 1.0×	267 1.2×	326 1.7×	88 0.6×	19	815
Norzalita Abd Aziz Malaysia	16	295 0.7×	356 1.2×	100 0.5×	187 1.0×	79 0.6×	65	704
Le Nguyen Hau Vietnam	16	332 0.8×	225 0.7×	216 1.0×	386 2.0×	104 0.7×	32	721
Ting‐Hsiang Tseng Taiwan	10	479 1.1×	385 1.3×	150 0.7×	261 1.4×	132 0.9×	20	754
Norjaya Mohd Yasin Malaysia	15	607 1.4×	459 1.5×	160 0.7×	331 1.7×	217 1.6×	22	942
Νiki Glaveli Greece	17	254 0.6×	187 0.6×	170 0.8×	436 2.3×	131 0.9×	39	825
Peter Maas Switzerland	13	478 1.1×	300 1.0×	128 0.6×	383 2.0×	69 0.5×	36	818
Sam Fullerton United States	11	301 0.7×	213 0.7×	190 0.9×	169 0.9×	218 1.6×	51	771
Meike Eilert United States	12	378 0.9×	229 0.8×	341 1.6×	128 0.7×	69 0.5×	25	761
Julian Ming‐Sung Cheng Taiwan	15	301 0.7×	207 0.7×	94 0.4×	172 0.9×	92 0.7×	21	643

Countries citing papers authored by Rongwei Chu

Since Specialization

Citations

This map shows the geographic impact of Rongwei Chu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rongwei Chu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rongwei Chu more than expected).

Fields of papers citing papers by Rongwei Chu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rongwei Chu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rongwei Chu. The network helps show where Rongwei Chu may publish in the future.

Co-authorship network of co-authors of Rongwei Chu

This figure shows the co-authorship network connecting the top 25 collaborators of Rongwei Chu. A scholar is included among the top collaborators of Rongwei Chu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rongwei Chu. Rongwei Chu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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19 of 19 papers shown

Chu, Rongwei, et al.. (2024). Job changing frequency and experimental decisions: A field study of migrant workers in the manufacturing industry. China Economic Review. 85. 102162–102162. 1 indexed citations

Chu, Rongwei, et al.. (2022). Breadwinning: Migrant workers’ family motivation in facing life-threatening events and its performance implications. Journal of Business Research. 150. 491–502. 11 indexed citations

Liu, Matthew Tingchi, et al.. (2022). Information disclosing willingness in mobile internet contexts. Asia Pacific Journal of Marketing and Logistics. 35(1). 108–129. 7 indexed citations

Huang, Yimin, et al.. (2020). Resilience and well‐being production among vulnerable consumers facing systematic constraints. Journal of Consumer Affairs. 54(4). 1328–1354. 11 indexed citations

Chu, Rongwei, et al.. (2018). Marketing to Liminal Consumers. Journal of Macromarketing. 38(4). 441–458. 7 indexed citations

Huang, Yimin, et al.. (2018). Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China. Journal of Public Policy & Marketing. 6 indexed citations

Huang, Yimin, et al.. (2018). Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China. Journal of Public Policy & Marketing. 38(1). 96–109. 15 indexed citations

Leonhardt, James M. & Rongwei Chu. (2017). Online banking adoption at the bottom of the pyramid: a survey of Chinese migrant workers. International Journal of Emerging Markets. 12(4). 742–752. 16 indexed citations

Chu, Rongwei, et al.. (2016). Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective. Journal of Global Fashion Marketing. 7(4). 252–265. 1 indexed citations

10.

Chu, Rongwei, Matthew Tingchi Liu, & Guicheng Shi. (2015). How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers. Asia Pacific Journal of Marketing and Logistics. 27(1). 40–60. 22 indexed citations

11.

Liu, Matthew Tingchi, IpKin Anthony Wong, Rongwei Chu, et al.. (2014). Can a socially responsible casino better retain its management staff? From an internal customer perspective. Asia Pacific Journal of Marketing and Logistics. 26(4). 520–539. 18 indexed citations

12.

Liu, Matthew Tingchi, IpKin Anthony Wong, Guicheng Shi, Rongwei Chu, & James L. Brock. (2014). The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference. Journal of Services Marketing. 28(3). 181–194. 211 indexed citations

13.

Liu, Matthew Tingchi, IpKin Anthony Wong, Rongwei Chu, & Ting‐Hsiang Tseng. (2014). Do perceived CSR initiatives enhance customer preference and loyalty in casinos?. International Journal of Contemporary Hospitality Management. 26(7). 1024–1045. 102 indexed citations

14.

Chu, Rongwei, et al.. (2013). Winding Road Toward the Chinese Dream: The U-shaped Relationship Between Income and Life Satisfaction Among Chinese Migrant Workers. Social Indicators Research. 118(1). 235–246. 22 indexed citations

15.

Chu, Rongwei, James M. Leonhardt, & Matthew Tingchi Liu. (2013). Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters. 26(1). 57–66. 24 indexed citations

16.

Liu, Matthew Tingchi, et al.. (2013). Perceived benefits, perceived risk, and trust. Asia Pacific Journal of Marketing and Logistics. 25(2). 225–248. 163 indexed citations

17.

Liu, Matthew Tingchi, et al.. (2012). What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes. The International Review of Retail Distribution and Consumer Research. 22(4). 365–383. 12 indexed citations

18.

Liu, Matthew Tingchi, Rongwei Chu, IpKin Anthony Wong, et al.. (2012). Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products. Asia Pacific Journal of Marketing and Logistics. 24(4). 561–582. 55 indexed citations

19.

Jiang, Marshall S., Rongwei Chu, & Yigang Pan. (2011). Anticipated duration of international joint ventures: A transaction cost perspective. Journal of International Management. 17(2). 175–183. 22 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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