Jonathan Luffarelli

592 total citations
15 papers, 402 citations indexed

About

Jonathan Luffarelli is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Jonathan Luffarelli has authored 15 papers receiving a total of 402 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Jonathan Luffarelli's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Corporate Social Responsibility Reporting (2 papers). Jonathan Luffarelli is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Corporate Social Responsibility Reporting (2 papers). Jonathan Luffarelli collaborates with scholars based in France, Spain and United Kingdom. Jonathan Luffarelli's co-authors include Antonios Stamatogiannakis, Ammara Mahmood, Haiyang Yang, Sebastiano A. Delre, Franck Celhay, Stéphanie Feiereisen and Amrou Awaysheh and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Jonathan Luffarelli

13 papers receiving 370 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jonathan Luffarelli France	9	225	121	95	68	50	15	402
John B. Dinsmore United States	10	177 0.8×	140 1.2×	31 0.3×	53 0.8×	42 0.8×	16	342
Promothesh Chatterjee United States	9	192 0.9×	92 0.8×	69 0.7×	13 0.2×	47 0.9×	19	385
Douglas Bryson France	12	294 1.3×	248 2.0×	43 0.5×	48 0.7×	42 0.8×	24	497
Ashwani Monga United States	13	383 1.7×	230 1.9×	105 1.1×	19 0.3×	58 1.2×	23	665
Alfred Kuß Germany	10	129 0.6×	115 1.0×	48 0.5×	12 0.2×	47 0.9×	34	410
Yacheng Sun China	7	207 0.9×	161 1.3×	57 0.6×	57 0.8×	21 0.4×	13	417
Alharthi Rami Hashem E Saudi Arabia	10	123 0.5×	96 0.8×	35 0.4×	13 0.2×	22 0.4×	13	382
Didem Kurt United States	6	180 0.8×	122 1.0×	37 0.4×	10 0.1×	32 0.6×	13	336
Kim R. Robertson United States	10	235 1.0×	100 0.8×	31 0.3×	39 0.6×	49 1.0×	15	463
Savannah Wei Shi United States	8	210 0.9×	182 1.5×	21 0.2×	33 0.5×	66 1.3×	17	386

Countries citing papers authored by Jonathan Luffarelli

Since Specialization

Citations

This map shows the geographic impact of Jonathan Luffarelli's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonathan Luffarelli with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonathan Luffarelli more than expected).

Fields of papers citing papers by Jonathan Luffarelli

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonathan Luffarelli. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonathan Luffarelli. The network helps show where Jonathan Luffarelli may publish in the future.

Co-authorship network of co-authors of Jonathan Luffarelli

This figure shows the co-authorship network connecting the top 25 collaborators of Jonathan Luffarelli. A scholar is included among the top collaborators of Jonathan Luffarelli based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jonathan Luffarelli. Jonathan Luffarelli is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Celhay, Franck & Jonathan Luffarelli. (2024). Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues. Journal of Consumer Research. 51(4). 820–844. 11 indexed citations

Luffarelli, Jonathan, et al.. (2023). Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?. Psychology and Marketing. 40(10). 1965–1985. 6 indexed citations

Celhay, Franck & Jonathan Luffarelli. (2023). Using Correspondence Analysis in SPSS to Investigate How Logo Colours Impact Brand Impressions.

Luffarelli, Jonathan, et al.. (2022). How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. Journal of the Academy of Marketing Science. 51(3). 598–616. 13 indexed citations

Delre, Sebastiano A. & Jonathan Luffarelli. (2022). Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office. Journal of Business Research. 156. 113329–113329. 16 indexed citations

Luffarelli, Jonathan, et al.. (2021). More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention. Psychology and Marketing. 38(11). 1973–1989. 6 indexed citations

Luffarelli, Jonathan, et al.. (2019). The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms. Corporate Social Responsibility and Environmental Management. 26(6). 1333–1350. 15 indexed citations

Luffarelli, Jonathan, et al.. (2019). A study of 597 logos shows which kind is most effective. Figshare. 1 indexed citations

Luffarelli, Jonathan, et al.. (2019). Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity. Journal of Marketing Research. 56(5). 862–878. 75 indexed citations

10.

Mahmood, Ammara, et al.. (2018). What's in a logo? The impact of complex visual cues in equity crowdfunding. Journal of Business Venturing. 34(1). 41–62. 96 indexed citations

11.

Luffarelli, Jonathan, Antonios Stamatogiannakis, & Haiyang Yang. (2018). THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY. Journal of Marketing Research. 30 indexed citations

12.

Luffarelli, Jonathan, Antonios Stamatogiannakis, & Haiyang Yang. (2018). The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity. Journal of Marketing Research. 56(1). 89–103. 110 indexed citations

13.

Luffarelli, Jonathan, Antonios Stamatogiannakis, & Haiyang Yang. (2015). The Exciting Asymmetry Effect: the Interplay of Logo Design and Brand Personality on Brand Equity. ACR North American Advances. 1 indexed citations

14.

Luffarelli, Jonathan, et al.. (2015). When Feedback Interventions Backfire: Why Higher Performance Feedback May Result in Lower Self‐Perceived Competence and Satisfaction with Performance. Human Resource Management. 55(4). 591–614. 22 indexed citations

15.

Luffarelli, Jonathan & Amrou Awaysheh. (2015). Understanding Stock Market Reactions to Corporate Social Responsibility Signals: An Event Study. Academy of Management Proceedings. 2015(1). 18253–18253.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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