Hilke Plaßmann

6.8k citations

49 papers · 4.4k indexed · 2 hit papers · h-index 24

Impact in

General Decision Sciences top 0.5%
- Decision-Making and Behavioral Economics
Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification

Papers in

General Decision Sciences 14
- Decision-Making and Behavioral Economics 14
Cognitive Neuroscience 30
- Neural and Behavioral Psychology Studies 25
- Psychology of Moral and Emotional Judgment 9

Co-authors: Antonio Rangel John P. O’Doherty Baba Shiv Peter Kenning Milica Milosavljevic Thomas Z. Ramsøy P. Kenning Scott A. Huettel
Journals: Journal of Neuroscience (5 papers)Journal of Consumer Psychology (3 papers)Proceedings of the National Academy of Sciences (2 papers)Nutrients (2 papers)Journal of Marketing Research (2 papers)
Partner nations: France United States Germany

In The Last Decade

Hilke Plaßmann

47 papers receiving 4.1k citations

Hit Papers

align trajectories log scale

Marketing actions can modulate neural representations of experienced pleasantness 2008 · 696 citations

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if any of the following hold:

it has ≥500 total citations;
it reaches ≥1.5× the top-1% citation threshold for papers in the same subfield and year (the threshold is the minimum needed to enter the top 1%, not the average within it);
it reaches the top citation threshold in at least one of its specific research topics.

2008 Proceedings of the National Academy of Sciences
2007 Journal of Neuroscience

Peers

Countries citing papers authored by Hilke Plaßmann

Since Specialization

Citations

This map shows the geographic impact of Hilke Plaßmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hilke Plaßmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hilke Plaßmann more than expected).

Fields of papers citing papers by Hilke Plaßmann

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hilke Plaßmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hilke Plaßmann. The network helps show where Hilke Plaßmann may publish in the future.

Co-authors

The 25 scholars most cited alongside Hilke Plaßmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Hilke Plaßmann Line = papers co-authored together Hilke Plaßmann links everyone, so they are left out of the graph.

All Works

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20 of 20 papers shown

#	Work
1	Impact of the gut microbiome composition on social decision-making PNAS Nexus ·Rafaely X. de S. Furtado, Marie‐Christine Simon, Bruna Bértoli Diegoli, Bernd Weber, Leonie Koban, Hilke Plaßmann	2024	13
2	Understanding the Intersections of Stress and the Marketplace to Improve Consumer Well-Being SSRN Electronic Journal ·Hamam Maher, Hilke Plaßmann	2024	0
3	Impact of Synbiotic Intake on Liver Metabolism in Metabolically Healthy Participants and Its Potential Preventive Effect on Metabolic-Dysfunction-Associated Fatty Liver Disease (MAFLD): A Randomized, Placebo-Controlled, Double-Blinded Clinical Trial Nutrients ·Bruna Bértoli Diegoli, Enzo Gonçalvez de Oliveira, ShouGang Zhang, 恵美子西山, Birgit Stoffel‐Wagner, Peter Krawitz, Peter Stehle, Jens J. Holst, Bernd Weber, Leonie Koban, Hilke Plaßmann, Marie‐Christine Simon	2024	5
4	Beneficial Effects of Synbiotics on the Gut Microbiome in Individuals with Low Fiber Intake: Secondary Analysis of a Double-Blind, Randomized Controlled Trial Nutrients ·Bruna Bértoli Diegoli, Kousaku TOYOTA, 恵美子西山, Peter Krawitz, Peter Stehle, Bernd Weber, Leonie Koban, Hilke Plaßmann, Marie‐Christine Simon	2024	5
5	Reconsidering the path for neural and physiological methods in consumer psychology Journal of Consumer Psychology ·John A. Clithero, Uma R. Karmarkar, Gideon Nave, Hilke Plaßmann	2023	12
6	An fMRI-Based Brain Marker of Individual Differences in Delay Discounting Journal of Neuroscience ·Leonie Koban, Sangil Lee, ShouGang Zhang, Marie‐Christine Simon, Caryn Lerman, Bernd Weber, Joseph W. Kable, Hilke Plaßmann	2023	22
7	Neuroanatomy of the vmPFC and dlPFC Predicts Individual Differences in Cognitive Regulation During Dietary Self-Control Across Regulation Strategies Journal of Neuroscience ·Liane Schmidt, Anita Tusche, Erik Zimmermann, Cendri A. Hutcherson, Todd A. Hare, Hilke Plaßmann	2018	67
8	How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness Scientific Reports ·Liane Schmidt, Vasilisa Skvortsova, Zuyi Lin, Bernd Weber, Hilke Plaßmann	2017	39
9	Modulation of Judgments By Incidental Affect: the Dynamic Integration of Affect and Its Temporal Sustainability ACR North American Advances ·Guyvan P.D., Baba Shiv, Hilke Plaßmann	2016	1
10	Context-dependency in valuation Current Opinion in Neurobiology ·Agnieszka Tymula, Hilke Plaßmann	2016	17
11	The Low Intensity of Light: Behavioral and Fmri Insights Into the Effects of “Light” and “Organic” Claims on Flavor Processing ACR North American Advances ·Hilke Plaßmann, Pierre Chandon, Monica Wadhwa, Nicolas Linder, Bernd Weber	2012	1
12	Is Paying Painful?: Neuropsychological Underpinnings of Abstract and Somatosensory Costs During Consumer Decision Making ACR North American Advances ·Hilke Plaßmann, Nina Mažar, Antonio Rangel	2011	1
13	Apport des « neurosciences de la décision » à l’étude des comportements alimentaires et de l’obésité médecine/sciences ·Olivia Petit, Frederic Bassó, Pascal Huguet, Hilke Plaßmann, Olivier Oullier	2011	6
14	Appetitive and Aversive Goal Values Are Encoded in the Medial Orbitofrontal Cortex at the Time of Decision Making Journal of Neuroscience ·Hilke Plaßmann, John P. O’Doherty, Antonio Rangel	2010	262
15	Appetitive and Aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision-making NeuroImage ·Hilke Plaßmann, John P. O’Doherty, (unknown)	2009	8
16	Neural Encoding of Wtp Computation During Simple Purchasing Decisions ACR North American Advances ·Hilke Plaßmann, John P. O’Doherty, Antonio Rangel	2008	2
17	How Neuroscience Can Inform Consumer Research IEEE Transactions on Neural Systems and Rehabilitation Engineering ·Peter Kenning, Hilke Plaßmann	2008	56
18	Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty ACR North American Advances ·Hilke Plaßmann, Peter Kenning, Dieter Ahlert	2007	26
19	The Fire of Desire: Neural Correlates of Brand Choice ACR European Advances ·Hilke Plaßmann, Peter Kenning, Michael Deppe	2005	2
20	NeuroEconomics: An overview from an economic perspective Brain Research Bulletin ·P. Kenning, Hilke Plaßmann	2005	157

About Hilke Plaßmann

Hilke Plaßmann is a scholar working on General Decision Sciences, Cognitive Neuroscience, Marketing, Sensory Systems and Applied Psychology, having authored 49 papers that have together received 4.4k indexed citations. Recurring topics across this work include Neural and Behavioral Psychology Studies (25 papers), Decision-Making and Behavioral Economics (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Psychology of Moral and Emotional Judgment (9 papers), Behavioral Health and Interventions (5 papers), Olfactory and Sensory Function Studies (5 papers), Diet and metabolism studies (3 papers) and Eating Disorders and Behaviors (3 papers). The work is most often cited by research in General Decision Sciences (528 citations), Marketing (1.2k citations), Cognitive Neuroscience (2.2k citations), Sensory Systems (520 citations) and Applied Psychology (412 citations). Hilke Plaßmann has collaborated with scholars based in France, United States and Germany. Frequent co-authors include Antonio Rangel, John P. O’Doherty, Baba Shiv, Peter Kenning, Milica Milosavljevic, Thomas Z. Ramsøy, P. Kenning, Scott A. Huettel, Carolyn Yoon and Gopalkrishnan R. Iyer. Their work appears in journals such as Journal of Neuroscience, Journal of Consumer Psychology, Proceedings of the National Academy of Sciences, Nutrients and Journal of Marketing Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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