Monica Wadhwa

480 total citations
12 papers, 375 citations indexed

About

Monica Wadhwa is a scholar working on Applied Psychology, Sociology and Political Science and General Decision Sciences. According to data from OpenAlex, Monica Wadhwa has authored 12 papers receiving a total of 375 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Applied Psychology, 4 papers in Sociology and Political Science and 4 papers in General Decision Sciences. Recurrent topics in Monica Wadhwa's work include Behavioral Health and Interventions (7 papers), Decision-Making and Behavioral Economics (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Monica Wadhwa is often cited by papers focused on Behavioral Health and Interventions (7 papers), Decision-Making and Behavioral Economics (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Monica Wadhwa collaborates with scholars based in United States, Singapore and Hong Kong. Monica Wadhwa's co-authors include Kuangjie Zhang, Stephen M. Nowlis, Baba Shiv, Amitava Chattopadhyay, N. V. Naidu, Krishna Savani, Yu Ding, Yukiko Uchida, Wenbo Wang and Bernd Weber and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science.

In The Last Decade

Monica Wadhwa

10 papers receiving 349 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Monica Wadhwa United States	7	176	117	100	100	70	12	375
Kuangjie Zhang Singapore	7	165 0.9×	106 0.9×	80 0.8×	106 1.1×	62 0.9×	11	358
Barbara Briers Belgium	9	149 0.8×	138 1.2×	125 1.3×	99 1.0×	104 1.5×	19	488
Anthony Salerno United States	9	165 0.9×	135 1.2×	168 1.7×	103 1.0×	28 0.4×	17	412
Elanor F. Williams United States	10	99 0.6×	76 0.6×	80 0.8×	118 1.2×	53 0.8×	20	313
David Faro United Kingdom	10	92 0.5×	79 0.7×	89 0.9×	117 1.2×	80 1.1×	19	336
Julio Sevilla United States	10	319 1.8×	69 0.6×	131 1.3×	113 1.1×	26 0.4×	22	466
Mirjam Tuk Netherlands	10	122 0.7×	78 0.7×	56 0.6×	179 1.8×	33 0.5×	21	355
Xianchi Dai Hong Kong	9	93 0.5×	68 0.6×	97 1.0×	75 0.8×	58 0.8×	16	295
Yael Zemack‐Rugar United States	6	140 0.8×	95 0.8×	125 1.3×	154 1.5×	23 0.3×	16	370
Jesper H. Nielsen United States	9	193 1.1×	74 0.6×	96 1.0×	147 1.5×	15 0.2×	12	382

Countries citing papers authored by Monica Wadhwa

Since Specialization

Citations

This map shows the geographic impact of Monica Wadhwa's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monica Wadhwa with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monica Wadhwa more than expected).

Fields of papers citing papers by Monica Wadhwa

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Monica Wadhwa. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Monica Wadhwa. The network helps show where Monica Wadhwa may publish in the future.

Co-authorship network of co-authors of Monica Wadhwa

This figure shows the co-authorship network connecting the top 25 collaborators of Monica Wadhwa. A scholar is included among the top collaborators of Monica Wadhwa based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Monica Wadhwa. Monica Wadhwa is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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12 of 12 papers shown

Wadhwa, Monica, et al.. (2025). Swipe right: When and why conservatives are more accepting of AI recommendations. Journal of Consumer Psychology. 36(1). 3–17.

Savani, Krishna & Monica Wadhwa. (2024). Choosing not to get anchored: A choice mindset reduces the anchoring bias. Journal of Experimental Social Psychology. 112. 104575–104575.

Wadhwa, Monica, et al.. (2019). Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire. Journal of Consumer Research. 46(2). 223–245. 9 indexed citations

Wadhwa, Monica, et al.. (2018). When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors. Journal of Consumer Research. 45(5). 933–952. 55 indexed citations

Wadhwa, Monica & Kuangjie Zhang. (2018). When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors. Organizational Behavior and Human Decision Processes. 150. 101–111. 13 indexed citations

Zhang, Kuangjie, Monica Wadhwa, & Amitava Chattopadhyay. (2016). The Color of Indulgence: How Dark Color Influences Indulgent Consumption. ACR North American Advances. 3 indexed citations

Savani, Krishna, Monica Wadhwa, Yukiko Uchida, Yu Ding, & N. V. Naidu. (2015). When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures. Organizational Behavior and Human Decision Processes. 129. 70–79. 42 indexed citations

Wadhwa, Monica, et al.. (2015). Can a Near Win Kindle Motivation? The Impact of Nearly Winning on Motivation for Unrelated Rewards. Psychological Science. 26(6). 701–708. 23 indexed citations

Wadhwa, Monica & Kuangjie Zhang. (2014). This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations. Journal of Consumer Research. 41(5). 1172–1185. 111 indexed citations

10.

Plaßmann, Hilke, Pierre Chandon, Monica Wadhwa, Nicolas Linder, & Bernd Weber. (2012). The Low Intensity of Light: Behavioral and Fmri Insights Into the Effects of “Light” and “Organic” Claims on Flavor Processing. ACR North American Advances. 1 indexed citations

11.

Wadhwa, Monica. (2009). Unraveling Motivation: Affective and Cognitive Processes Underlying Consumer Goals and Choices. 1 indexed citations

12.

Wadhwa, Monica, Baba Shiv, & Stephen M. Nowlis. (2008). A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors. Journal of Marketing Research. 45(4). 403–413. 117 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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