Helen Bruce
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
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- Customer Service Quality and Loyalty 6
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- Consumer Retail Behavior Studies 4
- Service and Product Innovation 4
- Consumer Behavior in Brand Consumption and Identification 2
- Co-authors
- Timothy L. Keiningham (2 shared papers)Treasa Kearney (1 shared paper)Lerzan Aksoy (1 shared paper)Ian R. Hodgkinson (1 shared paper)Emma K. Macdonald (1 shared paper)Hugh Wilson (1 shared paper)Linda Nasr (2 shared papers)Yi‐Chun Ou (1 shared paper)
- Journals
- European Journal of Marketing (2 papers)Journal of Business Research (2 papers)Journal of Services Marketing (2 papers)The Journal of Pediatrics (1 paper)Annals of the Rheumatic Diseases (1 paper)
- Partner nations
- United KingdomUnited StatesIreland
In The Last Decade
Helen Bruce
20 papers receiving 490 citations
Peers
Comparison fields: 5 of 103
- Marketing 223
- Organizational Behavior and Human Resource Management 156
- Business and International Management 21
- Information Systems and Management 56
- Strategy and Management 81
Countries citing papers authored by Helen Bruce
This map shows the geographic impact of Helen Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Helen Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Helen Bruce more than expected).
Fields of papers citing papers by Helen Bruce
This network shows the impact of papers produced by Helen Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Helen Bruce. The network helps show where Helen Bruce may publish in the future.
Co-authors
The 25 scholars most cited alongside Helen Bruce, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 184 | |
| 2 | 2017 | 98 | |
| 3 | 2019 | 50 | |
| 4 | 1969 | 42 | |
| 5 | 2007 | 30 | |
| 6 | 2020 | 26 | |
| 7 | 2023 | 14 | |
| 8 | 2020 | 12 | |
| 9 | 2019 | 11 | |
| 10 | 2008 | 11 | |
| 11 | 2020 | 8 | |
| 12 | 2021 | 5 | |
| 13 | 2017 | 5 | |
| 14 | 2008 | 4 | |
| 15 | 2020 | 3 | |
| 16 | 2017 | 3 | |
| 17 | 2023 | 3 | |
| 18 | 2024 | 2 | |
| 19 | Community accountability conferences: a collaborative project between police and schools | 1997 | 1 |
| 20 | 2015 | 1 |
About Helen Bruce
Helen Bruce is a scholar working on Organizational Behavior and Human Resource Management, Marketing, General Health Professions, Sociology and Political Science and Political Science and International Relations, having authored 22 papers that have together received 513 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (4 papers), Service and Product Innovation (4 papers), Digital Marketing and Social Media (2 papers), Urban Planning and Governance (2 papers), Water Governance and Infrastructure (2 papers), Child and Adolescent Health (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). The work is most often cited by research in Marketing (223 citations), Organizational Behavior and Human Resource Management (156 citations), Business and International Management (21 citations), Information Systems and Management (56 citations) and Strategy and Management (81 citations). Helen Bruce has collaborated with scholars based in United Kingdom, United States and Ireland. Frequent co-authors include Timothy L. Keiningham, Treasa Kearney, Lerzan Aksoy, Ian R. Hodgkinson, Emma K. Macdonald, Hugh Wilson, Linda Nasr, Yi‐Chun Ou, Mohamed Zaki and Sabine Benoit. Their work appears in journals such as European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, The Journal of Pediatrics and Annals of the Rheumatic Diseases.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.