Yi‐Chun Ou

501 total citations
6 papers, 368 citations indexed

About

Yi‐Chun Ou is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Yi‐Chun Ou has authored 6 papers receiving a total of 368 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. Recurrent topics in Yi‐Chun Ou's work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (3 papers). Yi‐Chun Ou is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (3 papers). Yi‐Chun Ou collaborates with scholars based in United Kingdom, Netherlands and Germany. Yi‐Chun Ou's co-authors include Peter C. Verhoef, Thorsten Wiesel, Lisette de Vries, Helen Bruce, Mohamed Zaki, Joan Ball, Timothy L. Keiningham, Sabine Benoit, Alexander Buoye and Linda Nasr and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Yi‐Chun Ou

6 papers receiving 353 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yi‐Chun Ou United Kingdom	5	258	201	179	58	26	6	368
Jin Ho Jung United States	8	156 0.6×	227 1.1×	132 0.7×	44 0.8×	25 1.0×	14	315
Eduardo Moraes Sarmento Portugal	9	177 0.7×	101 0.5×	256 1.4×	56 1.0×	20 0.8×	29	348
Richard Huaman‐Ramirez France	10	223 0.9×	100 0.5×	217 1.2×	44 0.8×	16 0.6×	16	343
Alexis M. Allen United States	9	146 0.6×	137 0.7×	136 0.8×	56 1.0×	23 0.9×	18	303
Alexandra Krallman United States	6	180 0.7×	126 0.6×	207 1.2×	52 0.9×	24 0.9×	8	350
Choukri Menidjel Algeria	8	214 0.8×	145 0.7×	191 1.1×	84 1.4×	52 2.0×	11	338
Chih-Lun Yen United States	10	207 0.8×	143 0.7×	295 1.6×	78 1.3×	21 0.8×	21	384
Alisha Stein Australia	6	393 1.5×	253 1.3×	274 1.5×	70 1.2×	17 0.7×	6	481
Manoj Motiani India	7	165 0.6×	84 0.4×	170 0.9×	45 0.8×	17 0.7×	16	292
Isabel P. Riquelme Spain	10	208 0.8×	101 0.5×	239 1.3×	127 2.2×	35 1.3×	18	377

Countries citing papers authored by Yi‐Chun Ou

Since Specialization

Citations

This map shows the geographic impact of Yi‐Chun Ou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yi‐Chun Ou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yi‐Chun Ou more than expected).

Fields of papers citing papers by Yi‐Chun Ou

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yi‐Chun Ou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yi‐Chun Ou. The network helps show where Yi‐Chun Ou may publish in the future.

Co-authorship network of co-authors of Yi‐Chun Ou

This figure shows the co-authorship network connecting the top 25 collaborators of Yi‐Chun Ou. A scholar is included among the top collaborators of Yi‐Chun Ou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yi‐Chun Ou. Yi‐Chun Ou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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6 of 6 papers shown

1.

Vieira, Valter Afonso, et al.. (2024). Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers. European Journal of Marketing. 58(11). 2445–2472. 1 indexed citations

2.

Ou, Yi‐Chun, et al.. (2022). How and when Narcissism and faith in humanity drive sustainable consumption. Psychology and Marketing. 39(9). 1706–1724. 16 indexed citations

3.

Keiningham, Timothy L., Joan Ball, Sabine Benoit, et al.. (2017). The interplay of customer experience and commitment. Journal of Services Marketing. 31(2). 148–160. 98 indexed citations

4.

Ou, Yi‐Chun & Peter C. Verhoef. (2017). The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers. Journal of Business Research. 80. 106–115. 122 indexed citations

5.

Ou, Yi‐Chun, Peter C. Verhoef, & Thorsten Wiesel. (2016). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing Science. 45(3). 336–356. 69 indexed citations

6.

Ou, Yi‐Chun, Lisette de Vries, Thorsten Wiesel, & Peter C. Verhoef. (2013). The Role of Consumer Confidence in Creating Customer Loyalty. Journal of Service Research. 17(3). 339–354. 62 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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