Jewon Lyu
- Sociology and Political Science top 10%
- Marketing top 5%
- Information Systems and Management top 5%
- Organizational Behavior and Human Resource Management top 10%
- Literature and Literary Theory
- Co-authors
- Hyun‐Joo LeeHeejin LimLeslie CuevasKim HahnJihyun KimAmrut SadacharLauren CopelandMichelle Childs
- Topics
- Digital Marketing and Social Media (17 papers)Consumer Behavior in Brand Consumption and Identification (9 papers)Technology Adoption and User Behaviour (6 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Computers in Human BehaviorJournal of Product & Brand ManagementInternational Journal of Retail & Distribution Management
- Partner nations
- United StatesSouth KoreaBangladesh
In The Last Decade
Jewon Lyu
23 papers receiving 286 citations
Peers
Comparison fields: 5 of 57
- Sociology and Political Science 178
- Marketing 173
- Information Systems and Management 113
- Organizational Behavior and Human Resource Management 55
- Literature and Literary Theory 24
Countries citing papers authored by Jewon Lyu
This map shows the geographic impact of Jewon Lyu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jewon Lyu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jewon Lyu more than expected).
Fields of papers citing papers by Jewon Lyu
This network shows the impact of papers produced by Jewon Lyu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jewon Lyu. The network helps show where Jewon Lyu may publish in the future.
Co-authorship network of co-authors of Jewon Lyu
This figure shows the co-authorship network connecting the top 25 collaborators of Jewon Lyu. A scholar is included among the top collaborators of Jewon Lyu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jewon Lyu. Jewon Lyu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 15 | |
| 3 | 1 | |
| 4 | 8 | |
| 5 | 1 | |
| 6 | 0 | |
| 7 | 2 | |
| 8 | 13 | |
| 9 | 14 | |
| 10 | 40 | |
| 11 | 16 | |
| 12 | 1 | |
| 13 | 20 | |
| 14 | 1 | |
| 15 | 1 | |
| 16 | 3 | |
| 17 | 18 | |
| 18 | 75 | |
| 19 | 10 | |
| 20 | It’S Not All About Coffee: Netnography of the Starbucks Brand Page on Facebook | 2 |
About Jewon Lyu
Jewon Lyu is a scholar working on Marketing, Information Systems and Management and Communication, having authored 24 papers that have together received 303 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (6 papers). The work is most often cited by research in Marketing (173 citations), Information Systems and Management (113 citations) and Organizational Behavior and Human Resource Management (55 citations). Jewon Lyu has collaborated with scholars based in United States, South Korea and Bangladesh. Frequent co-authors include Hyun‐Joo Lee, Heejin Lim, Leslie Cuevas, Kim Hahn, Jihyun Kim, Amrut Sadachar, Lauren Copeland, Michelle Childs, Ann Fairhurst and Rodney C. Runyan. Their work appears in journals such as Computers in Human Behavior, Journal of Product & Brand Management and International Journal of Retail & Distribution Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.