Moonhee Cho

1.7k total citations
42 papers, 1.2k citations indexed

About

Moonhee Cho is a scholar working on Communication, Sociology and Political Science and Marketing. According to data from OpenAlex, Moonhee Cho has authored 42 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Communication, 17 papers in Sociology and Political Science and 14 papers in Marketing. Recurrent topics in Moonhee Cho's work include Public Relations and Crisis Communication (15 papers), Corporate Social Responsibility Reporting (8 papers) and Digital Marketing and Social Media (8 papers). Moonhee Cho is often cited by papers focused on Public Relations and Crisis Communication (15 papers), Corporate Social Responsibility Reporting (8 papers) and Digital Marketing and Social Media (8 papers). Moonhee Cho collaborates with scholars based in United States, South Korea and Canada. Moonhee Cho's co-authors include Brandon Boatwright, Ying Xiong, Jaejin Lee, Gawon Kim, Soojin Kim, Sunyoung Park, Giselle A. Auger, Sangwon Lee, Sylvia M. Chan‐Olmsted and Min‐Soo Kim and has published in prestigious journals such as Computers in Human Behavior, Journal of Services Marketing and International Journal of Consumer Studies.

In The Last Decade

Moonhee Cho

38 papers receiving 1.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Moonhee Cho United States 17 575 455 282 210 98 42 1.2k
Denise Sevick Bortree United States 21 866 1.5× 890 2.0× 193 0.7× 231 1.1× 45 0.5× 41 1.5k
Weiting Tao United States 21 584 1.0× 509 1.1× 343 1.2× 417 2.0× 99 1.0× 65 1.4k
Juan Meng United States 18 435 0.8× 369 0.8× 339 1.2× 257 1.2× 102 1.0× 73 1.3k
Hsiang Iris Chyi United States 23 1.1k 1.9× 993 2.2× 238 0.8× 192 0.9× 46 0.5× 48 1.7k
Hsuan‐Ting Chen Hong Kong 23 1.5k 2.6× 1.1k 2.5× 253 0.9× 126 0.6× 229 2.3× 51 2.0k
Laura Illia Switzerland 15 258 0.4× 238 0.5× 233 0.8× 448 2.1× 60 0.6× 42 900
Bahtiar Mohamad Malaysia 17 324 0.6× 213 0.5× 182 0.6× 150 0.7× 39 0.4× 90 719
Ralph Tench United Kingdom 21 385 0.7× 786 1.7× 202 0.7× 473 2.3× 55 0.6× 77 1.4k
Gayle Kerr Australia 20 1.0k 1.8× 199 0.4× 828 2.9× 181 0.9× 50 0.5× 65 1.6k
Mary Ann Ferguson United States 16 334 0.6× 428 0.9× 317 1.1× 558 2.7× 58 0.6× 32 1.3k

Countries citing papers authored by Moonhee Cho

Since Specialization
Citations

This map shows the geographic impact of Moonhee Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Moonhee Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Moonhee Cho more than expected).

Fields of papers citing papers by Moonhee Cho

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Moonhee Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Moonhee Cho. The network helps show where Moonhee Cho may publish in the future.

Co-authorship network of co-authors of Moonhee Cho

This figure shows the co-authorship network connecting the top 25 collaborators of Moonhee Cho. A scholar is included among the top collaborators of Moonhee Cho based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Moonhee Cho. Moonhee Cho is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cho, Moonhee, et al.. (2025). Student Engagement in Academic Libraries: A Conceptual Framework. College & Research Libraries. 86(2). 1 indexed citations
2.
Rim, Hyejoon, et al.. (2024). Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives. Journal of Public Relations Research. 36(6). 469–493. 4 indexed citations
3.
Xu, Sifan & Moonhee Cho. (2023). Issue contention and consumers’ reactions to corporate social responsibility: Challenging the dyadic assumptions. Public Relations Review. 49(1). 102274–102274. 4 indexed citations
4.
Cho, Moonhee, Sifan Xu, & Brandon Boatwright. (2023). A personal-communicative evaluation approach to CEO advocacy & employee relations. Public Relations Review. 49(2). 102295–102295. 10 indexed citations
5.
Lee, Yoon-Joo & Moonhee Cho. (2022). Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives. Public Relations Review. 48(2). 102180–102180. 18 indexed citations
6.
Ki, Eyun‐Jung & Moonhee Cho. (2020). What are the predictors of nonprofit association members' supportive behaviors?. 26(2). 4 indexed citations
7.
Cho, Moonhee, et al.. (2020). The Components of Free Trade Agreements and Their Effects on International Trade. RePEc: Research Papers in Economics.
8.
Cho, Moonhee, Sunyoung Park, & Soojin Kim. (2020). When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations. Public Relations Review. 47(1). 101928–101928. 29 indexed citations
9.
Lim, Heejin, et al.. (2019). You Shall (Not) Fear. Journal of Fashion Marketing and Management. 23(4). 628–644. 14 indexed citations
10.
Kim, Min‐Soo & Moonhee Cho. (2019). Examining the role of sense of community: Linking local government public relationships and community-building. Public Relations Review. 45(2). 297–306. 28 indexed citations
11.
Levenshus, Abbey Blake, Laura L. Lemon, Courtney Carpenter Childers, & Moonhee Cho. (2019). “I thought they’d do more”: conflicting expectations of crowdfunding communication. Journal of Communication Management. 23(2). 123–141. 5 indexed citations
12.
Lim, Heejin, et al.. (2018). Can Fear Stop Animal Cruelty in Fashion Industry? The Effect of Negative Arousal in a Nonprofit Organization’s Social Media Campaigns. Iowa State University Digital Repository (Iowa State University). 75(1). 2 indexed citations
13.
Xiong, Ying, Moonhee Cho, & Brandon Boatwright. (2018). Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement. Public Relations Review. 45(1). 10–23. 207 indexed citations
14.
Cho, Moonhee & Gawon Kim. (2017). A cross-cultural comparative analysis of crowdfunding projects in the United States and South Korea. Computers in Human Behavior. 72. 312–320. 58 indexed citations
15.
Cho, Moonhee, et al.. (2015). Celebrity Endorsement for Nonprofit Organizations: The Role of Celebrity Motive Attribution and Spontaneous Judgment of Celebrity-Cause Incongruence. Journal of Promotion Management. 21(2). 224–245. 29 indexed citations
16.
Auger, Giselle A. & Moonhee Cho. (2014). A Comparative Analysis of Public Relations Curricula. Journalism & Mass Communication Educator. 71(1). 50–68. 13 indexed citations
17.
Cho, Moonhee, et al.. (2014). Nonprofits’ Use of Facebook: An Examination of Organizational Message Strategies. 305–319. 1 indexed citations
18.
Cho, Moonhee & Kathleen S. Kelly. (2013). Corporate Donor–Charitable Organization Partners. Nonprofit and Voluntary Sector Quarterly. 43(4). 693–715. 16 indexed citations
19.
Chan‐Olmsted, Sylvia M., Moonhee Cho, & Sangwon Lee. (2013). User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media. Online Journal of Communication and Media Technologies. 3(4). 46 indexed citations
20.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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