Moonhee Cho
Impact in
- Communication top 1%
- Public Relations and Crisis Communication
- Social Media and Politics
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Public Relations and Crisis Communication 15
- Social Media and Politics 7
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- Digital Marketing and Social Media 8
- Nonprofit Sector and Volunteering 6
- Co-authors
- Brandon Boatwright (3 shared papers)Ying Xiong (2 shared papers)Jaejin Lee (2 shared papers)Sunyoung Park (2 shared papers)Gawon Kim (1 shared paper)Soojin Kim (2 shared papers)Giselle A. Auger (4 shared papers)Sangwon Lee (1 shared paper)
- Journals
- Public Relations Review (10 papers)Journal of Marketing Communications (2 papers)International Journal of Strategic Communication (2 papers)Journal of Services Marketing (1 paper)International Journal of Consumer Studies (1 paper)
- Partner nations
- United StatesSouth KoreaCanada
In The Last Decade
Moonhee Cho
38 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 96
- Communication 455
- Marketing 282
- Strategy and Management 210
- Information Systems and Management 95
- Sociology and Political Science 575
Countries citing papers authored by Moonhee Cho
This map shows the geographic impact of Moonhee Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Moonhee Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Moonhee Cho more than expected).
Fields of papers citing papers by Moonhee Cho
This network shows the impact of papers produced by Moonhee Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Moonhee Cho. The network helps show where Moonhee Cho may publish in the future.
Co-authors
The 22 scholars most cited alongside Moonhee Cho, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 207 | |
| 2 | 2014 | 198 | |
| 3 | 2016 | 131 | |
| 4 | 2018 | 68 | |
| 5 | 2017 | 58 | |
| 6 | 2019 | 57 | |
| 7 | 2013 | 46 | |
| 8 | 2023 | 39 | |
| 9 | 2019 | 30 | |
| 10 | 2015 | 29 | |
| 11 | 2020 | 29 | |
| 12 | 2019 | 28 | |
| 13 | 2019 | 28 | |
| 14 | 2013 | 21 | |
| 15 | 2022 | 18 | |
| 16 | 2019 | 18 | |
| 17 | 2021 | 17 | |
| 18 | 2013 | 16 | |
| 19 | 2011 | 14 | |
| 20 | 2019 | 14 |
About Moonhee Cho
Moonhee Cho is a scholar working on Communication, Sociology and Political Science, Marketing, Strategy and Management and Social Psychology, having authored 42 papers that have together received 1.2k indexed citations. Recurring topics across this work include Public Relations and Crisis Communication (15 papers), Digital Marketing and Social Media (8 papers), Corporate Social Responsibility Reporting (8 papers), Social Media and Politics (7 papers), Nonprofit Sector and Volunteering (6 papers), Environmental Sustainability in Business (6 papers), Sharing Economy and Platforms (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). The work is most often cited by research in Communication (455 citations), Marketing (282 citations), Strategy and Management (210 citations), Information Systems and Management (95 citations) and Sociology and Political Science (575 citations). Moonhee Cho has collaborated with scholars based in United States, South Korea and Canada. Frequent co-authors include Brandon Boatwright, Ying Xiong, Jaejin Lee, Sunyoung Park, Gawon Kim, Soojin Kim, Giselle A. Auger, Sangwon Lee, Sylvia M. Chan‐Olmsted and Min‐Soo Kim. Their work appears in journals such as Public Relations Review, Journal of Marketing Communications, International Journal of Strategic Communication, Journal of Services Marketing and International Journal of Consumer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.