Hartwig Steffenhagen

400 total citations
17 papers, 36 citations indexed

About

Hartwig Steffenhagen is a scholar working on Management of Technology and Innovation, Strategy and Management and Marketing. According to data from OpenAlex, Hartwig Steffenhagen has authored 17 papers receiving a total of 36 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Management of Technology and Innovation, 10 papers in Strategy and Management and 5 papers in Marketing. Recurrent topics in Hartwig Steffenhagen's work include Digital Innovation in Industries (11 papers), Corporate Governance and Management (9 papers) and Marketing and Advertising Strategies (5 papers). Hartwig Steffenhagen is often cited by papers focused on Digital Innovation in Industries (11 papers), Corporate Governance and Management (9 papers) and Marketing and Advertising Strategies (5 papers). Hartwig Steffenhagen collaborates with scholars based in Germany. Hartwig Steffenhagen's co-authors include Heribert Meffert, Michael Stiller, André Hackbarth, Malte Brettel, Reinhard Madlener, Andreas Engélen and Manfred Bruhn and has published in prestigious journals such as Journal of Business Economics, Marketing ZFP and RWTH Publications (RWTH Aachen).

In The Last Decade

Hartwig Steffenhagen

13 papers receiving 22 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Hartwig Steffenhagen Germany 4 16 13 11 8 4 17 36
Evaristo Nsenduluka Zambia 3 15 0.9× 10 0.8× 13 1.2× 12 1.5× 2 0.5× 5 31
Heiko Schäfer Germany 4 19 1.2× 14 1.1× 8 0.7× 17 2.1× 16 35
Bert Hentschel 3 19 1.2× 15 1.2× 5 0.5× 20 2.5× 3 35
Udo Koppelmann Germany 3 21 1.3× 9 0.7× 7 0.6× 6 0.8× 1 0.3× 16 37
Frank Keuper Germany 4 26 1.6× 7 0.5× 12 1.1× 4 0.5× 25 47
Janna Schneider Germany 4 25 1.6× 16 1.2× 7 0.6× 23 2.9× 10 44
D. A. DeMarco 3 9 0.6× 8 0.6× 8 0.7× 2 0.3× 3 34
Ralph Berndt Germany 4 22 1.4× 11 0.8× 4 0.4× 2 0.3× 19 36
A. B. Blankenship United States 4 9 0.6× 13 1.0× 10 0.9× 15 1.9× 17 53
Retno Wulandari Indonesia 5 17 1.1× 15 1.2× 2 0.2× 16 2.0× 2 0.5× 24 50

Countries citing papers authored by Hartwig Steffenhagen

Since Specialization
Citations

This map shows the geographic impact of Hartwig Steffenhagen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hartwig Steffenhagen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hartwig Steffenhagen more than expected).

Fields of papers citing papers by Hartwig Steffenhagen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hartwig Steffenhagen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hartwig Steffenhagen. The network helps show where Hartwig Steffenhagen may publish in the future.

Co-authorship network of co-authors of Hartwig Steffenhagen

This figure shows the co-authorship network connecting the top 25 collaborators of Hartwig Steffenhagen. A scholar is included among the top collaborators of Hartwig Steffenhagen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hartwig Steffenhagen. Hartwig Steffenhagen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
Engélen, Andreas, et al.. (2009). Werbe-Management in jungen Wachstumsunternehmen. Journal of Business Economics. 80(1). 31–69. 3 indexed citations
2.
Hackbarth, André, et al.. (2008). Smart Metering bei Haushaltskunden : Stand der Entwicklungen in Deutschland. RWTH Publications (RWTH Aachen). 2 indexed citations
3.
Stiller, Michael & Hartwig Steffenhagen. (2006). Kundenberatung im persönlichen Verkauf : ein problemlösungsorientierter Ansatz für den stationären Einhelhandel. RWTH Publications (RWTH Aachen). 1 indexed citations
4.
Steffenhagen, Hartwig. (2006). Analytische Planung effektiver und effizienter Werbemixes. Journal of Business Economics. 76(5). 499–524.
5.
Steffenhagen, Hartwig, et al.. (2005). Optimale Absatzförderungsbudgets im vertikalen Marketing. Marketing ZFP. 27(4). 237–252.
6.
Steffenhagen, Hartwig. (2004). Effektivität und Effizienz in der Markenkommunikation. RWTH Publications (RWTH Aachen).
7.
Steffenhagen, Hartwig, et al.. (2001). Der Einfluß moderierender psychographischer Variablen auf den Country-of-origin-Effekt. RWTH Publications (RWTH Aachen). 1 indexed citations
8.
Steffenhagen, Hartwig. (1999). Eine austauschtheoretische Konzeption des Marketing-Instrumentariums als Beitrag zu einer allgemeinen Marketing-Theorie. RWTH Publications (RWTH Aachen). 1 indexed citations
9.
Meffert, Heribert, Manfred Bruhn, & Hartwig Steffenhagen. (1998). Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag. Gabler eBooks. 1 indexed citations
10.
Steffenhagen, Hartwig, et al.. (1996). Untaugliche Werbezielformulierungen der Praxis. Marketing ZFP. 18(1). 45–54. 1 indexed citations
11.
Steffenhagen, Hartwig. (1996). Wirkungen der Werbung Konzepte - Erklärungen - Befunde. RWTH Publications (RWTH Aachen). 3 indexed citations
12.
Steffenhagen, Hartwig. (1988). Marketing : eine Einführung. RWTH Publications (RWTH Aachen). 4 indexed citations
13.
Meffert, Heribert, et al.. (1979). Konsumentenverhalten und Information. Gabler Verlag eBooks. 7 indexed citations
14.
Steffenhagen, Hartwig. (1978). Wirkungen absatzpolitischer Instrumente : Theorie und Messung der Marktreaktion. 4 indexed citations
15.
Meffert, Heribert & Hartwig Steffenhagen. (1977). Marketing- Prognosemodelle : quantitative Grundlagen des Marketing. 2 indexed citations
16.
17.
Steffenhagen, Hartwig. (1975). Konflikt und Kooperation in Absatzkanälen. Gabler Verlag eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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