Hartwig Steffenhagen
- Strategy and Management
- Marketing
- Management of Technology and Innovation
- Organizational Behavior and Human Resource Management
- Gender Studies
- Co-authors
- Heribert MeffertMichael StillerAndré HackbarthMalte BrettelReinhard MadlenerAndreas EngélenManfred Bruhn
- Topics
- Digital Innovation in Industries (11 papers)Corporate Governance and Management (9 papers)Marketing and Advertising Strategies (5 papers)
- Journals
- Journal of Business EconomicsMarketing ZFPRWTH Publications (RWTH Aachen)
- Partner nations
- Germany
In The Last Decade
Hartwig Steffenhagen
13 papers receiving 22 citations
Peers
Comparison fields: 5 of 25
- Strategy and Management 16
- Marketing 13
- Management of Technology and Innovation 11
- Organizational Behavior and Human Resource Management 8
- Gender Studies 4
Countries citing papers authored by Hartwig Steffenhagen
This map shows the geographic impact of Hartwig Steffenhagen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hartwig Steffenhagen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hartwig Steffenhagen more than expected).
Fields of papers citing papers by Hartwig Steffenhagen
This network shows the impact of papers produced by Hartwig Steffenhagen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hartwig Steffenhagen. The network helps show where Hartwig Steffenhagen may publish in the future.
Co-authorship network of co-authors of Hartwig Steffenhagen
This figure shows the co-authorship network connecting the top 25 collaborators of Hartwig Steffenhagen. A scholar is included among the top collaborators of Hartwig Steffenhagen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hartwig Steffenhagen. Hartwig Steffenhagen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | Smart Metering bei Haushaltskunden : Stand der Entwicklungen in Deutschland | 2 |
| 3 | Kundenberatung im persönlichen Verkauf : ein problemlösungsorientierter Ansatz für den stationären Einhelhandel | 1 |
| 4 | 0 | |
| 5 | 0 | |
| 6 | Effektivität und Effizienz in der Markenkommunikation | 0 |
| 7 | Der Einfluß moderierender psychographischer Variablen auf den Country-of-origin-Effekt | 1 |
| 8 | Eine austauschtheoretische Konzeption des Marketing-Instrumentariums als Beitrag zu einer allgemeinen Marketing-Theorie | 1 |
| 9 | Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag | 1 |
| 10 | 1 | |
| 11 | Wirkungen der Werbung Konzepte - Erklärungen - Befunde | 3 |
| 12 | Marketing : eine Einführung | 4 |
| 13 | 7 | |
| 14 | Wirkungen absatzpolitischer Instrumente : Theorie und Messung der Marktreaktion | 4 |
| 15 | Marketing- Prognosemodelle : quantitative Grundlagen des Marketing | 2 |
| 16 | 3 | |
| 17 | 3 |
About Hartwig Steffenhagen
Hartwig Steffenhagen is a scholar working on Management of Technology and Innovation, Strategy and Management and Marketing, having authored 17 papers that have together received 36 indexed citations. Recurring topics across this work include Digital Innovation in Industries (11 papers), Corporate Governance and Management (9 papers) and Marketing and Advertising Strategies (5 papers). The work is most often cited by research in Management of Technology and Innovation (11 citations), Marketing (13 citations) and Strategy and Management (16 citations). Hartwig Steffenhagen has collaborated with scholars based in Germany. Frequent co-authors include Heribert Meffert, Michael Stiller, André Hackbarth, Malte Brettel, Reinhard Madlener, Andreas Engélen and Manfred Bruhn. Their work appears in journals such as Journal of Business Economics, Marketing ZFP and RWTH Publications (RWTH Aachen).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.