Hanjun Ko
Impact in
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Consumer Perception and Purchasing Behavior 5
- Consumer Behavior in Brand Consumption and Identification 1
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- Diverse Topics in Contemporary Research 5
- Co-authors
- Marilyn S. Roberts (3 shared papers)Chang-Hoan Cho (2 shared papers)Sung Wook Shim (1 shared paper)Jaemin Jung (1 shared paper)Jooyoung Kim (1 shared paper)Taejun Lee (1 shared paper)Chong M. Lee (1 shared paper)Sun‐Young Moon (1 shared paper)
- Journals
- Journal of Interactive Advertising (2 papers)Journal of Current Issues & Research in Advertising (1 paper)Journal of Advertising (1 paper)Gwanggohak yeon-gu (3 papers)
- Partner nations
- United StatesSouth Korea
In The Last Decade
Hanjun Ko
6 papers receiving 865 citations
Hanjun Ko's Hit Papers
Peers
Comparison fields: 5 of 69
- Information Systems and Management 472
- Marketing 377
- Communication 184
- Sociology and Political Science 758
- Organizational Behavior and Human Resource Management 160
Countries citing papers authored by Hanjun Ko
This map shows the geographic impact of Hanjun Ko's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hanjun Ko with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hanjun Ko more than expected).
Fields of papers citing papers by Hanjun Ko
This network shows the impact of papers produced by Hanjun Ko. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hanjun Ko. The network helps show where Hanjun Ko may publish in the future.
Co-authors
The 8 scholars most cited alongside Hanjun Ko, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising Hit paper breakdown → | 2005 | 714 |
| 2 | 2004 | 164 | |
| 3 | 2006 | 45 | |
| 4 | 2001 | 32 | |
| 5 | Internet Uses and Gratifications: Understanding Motivations for Using the Internet | 2000 | 19 |
| 6 | 2014 | 2 | |
| 7 | A Qualitative Study of the Role and the Effects of Bus Exterior Advertising: Based on Industry Perspectives | 2014 | 1 |
| 8 | 2015 | 1 | |
| 9 | 2018 | 0 | |
| 10 | The Impact of Ad’s Visual on the Advertising Effect: In Terms of Visual Incongruity | 2013 | 0 |
| 11 | An Exploratory Study of Out of Home Advertising Effects in China: a Comparison between Korean and Chinese Consumers | 2015 | 0 |
| 12 | 2018 | 0 |
About Hanjun Ko
Hanjun Ko is a scholar working on Marketing, Cultural Studies, Sociology and Political Science, Information Systems and Management and Health Information Management, having authored 12 papers that have together received 978 indexed citations. Recurring topics across this work include Consumer Perception and Purchasing Behavior (5 papers), Diverse Topics in Contemporary Research (5 papers), Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers), Customer Service Quality and Loyalty (2 papers), Innovation in Digital Healthcare Systems (2 papers), Technology and Data Analysis (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). The work is most often cited by research in Information Systems and Management (472 citations), Marketing (377 citations), Communication (184 citations), Sociology and Political Science (758 citations) and Organizational Behavior and Human Resource Management (160 citations). Hanjun Ko has collaborated with scholars based in United States and South Korea. Frequent co-authors include Marilyn S. Roberts, Chang-Hoan Cho, Sung Wook Shim, Jaemin Jung, Jooyoung Kim, Taejun Lee, Chong M. Lee and Sun‐Young Moon. Their work appears in journals such as Journal of Interactive Advertising, Journal of Current Issues & Research in Advertising, Journal of Advertising and Gwanggohak yeon-gu.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.