Hanjun Ko

1.3k total citations · 1 hit paper
12 papers, 978 citations indexed

About

Hanjun Ko is a scholar working on Marketing, Cultural Studies and Sociology and Political Science. According to data from OpenAlex, Hanjun Ko has authored 12 papers receiving a total of 978 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Cultural Studies and 4 papers in Sociology and Political Science. Recurrent topics in Hanjun Ko's work include Consumer Perception and Purchasing Behavior (5 papers), Diverse Topics in Contemporary Research (5 papers) and Digital Marketing and Social Media (4 papers). Hanjun Ko is often cited by papers focused on Consumer Perception and Purchasing Behavior (5 papers), Diverse Topics in Contemporary Research (5 papers) and Digital Marketing and Social Media (4 papers). Hanjun Ko collaborates with scholars based in United States and South Korea. Hanjun Ko's co-authors include Marilyn S. Roberts, Chang-Hoan Cho, Jooyoung Kim, Jaemin Jung, Sung Wook Shim, Chong M. Lee, Sun‐Young Moon and Taejun Lee and has published in prestigious journals such as Journal of Advertising, Journal of Interactive Advertising and Journal of Current Issues & Research in Advertising.

In The Last Decade

Hanjun Ko

6 papers receiving 865 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

2005 714 citations Hanjun Ko, Chang-Hoan Cho et al. Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hanjun Ko United States	5	758	472	377	184	160	12	978
John Eighmey United States	6	658 0.9×	485 1.0×	279 0.7×	146 0.8×	237 1.5×	7	922
Ute Schaedel Germany	3	652 0.9×	282 0.6×	379 1.0×	110 0.6×	203 1.3×	4	776
Ankie Hoefnagels Netherlands	3	625 0.8×	222 0.5×	274 0.7×	127 0.7×	123 0.8×	7	864
Robert Allen King United States	9	761 1.0×	338 0.7×	457 1.2×	96 0.5×	264 1.6×	13	1.0k
Tien Wang Taiwan	11	623 0.8×	304 0.6×	263 0.7×	90 0.5×	96 0.6×	17	731
Nathalia Purnawirawan Belgium	6	611 0.8×	253 0.5×	393 1.0×	72 0.4×	177 1.1×	9	723
Anne Mollen Germany	4	781 1.0×	401 0.8×	526 1.4×	90 0.5×	345 2.2×	8	1.0k
Hyoungkoo Khang United States	11	668 0.9×	241 0.5×	239 0.6×	182 1.0×	43 0.3×	26	919
Gwarlann de Kerviler France	8	788 1.0×	324 0.7×	541 1.4×	91 0.5×	144 0.9×	14	1.1k
Hsien-Tung Tsai Taiwan	12	834 1.1×	508 1.1×	368 1.0×	344 1.9×	356 2.2×	19	1.1k

Countries citing papers authored by Hanjun Ko

Since Specialization

Citations

This map shows the geographic impact of Hanjun Ko's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hanjun Ko with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hanjun Ko more than expected).

Fields of papers citing papers by Hanjun Ko

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hanjun Ko. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hanjun Ko. The network helps show where Hanjun Ko may publish in the future.

Co-authorship network of co-authors of Hanjun Ko

This figure shows the co-authorship network connecting the top 25 collaborators of Hanjun Ko. A scholar is included among the top collaborators of Hanjun Ko based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hanjun Ko. Hanjun Ko is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

12 of 12 papers shown

1.

Ko, Hanjun, et al.. (2018). An Exploratory Study on the Acceptability of Shared Bicycle Digital Signage as an Advertising Medium. 15(4). 58–78.

2.

Ko, Hanjun, et al.. (2018). A Study on Applicability of Programmatic Advertising in Digital Signage - Focused on Media Context Information -. 20(4). 274–303.

3.

Ko, Hanjun, et al.. (2015). An Exploratory Study of Out of Home Advertising Effects in China: a Comparison between Korean and Chinese Consumers. 12(1). 5–32.

4.

Moon, Sun‐Young, et al.. (2015). Study on the Advertising Effects and Usage Behavior according to the Mobile Messenger User’s Lifestyle Types. Gwanggohak yeon-gu. 26(1). 275–297. 1 indexed citations

5.

Lee, Taejun, Chong M. Lee, & Hanjun Ko. (2014). A Qualitative Study of the Role and the Effects of Bus Exterior Advertising: Based on Industry Perspectives. Gwanggohak yeon-gu. 25(3). 33–58. 1 indexed citations

6.

Ko, Hanjun, et al.. (2014). A Qualitative Study of the Role and the Effects of Bus Exterior Advertising : Based on Industry Perspectives. Gwanggohak yeon-gu. 25(3). 33–58. 2 indexed citations

7.

Ko, Hanjun, et al.. (2013). The Impact of Ad’s Visual on the Advertising Effect: In Terms of Visual Incongruity. 26(1). 39–73.

8.

Ko, Hanjun, Marilyn S. Roberts, & Chang-Hoan Cho. (2006). Cross-Cultural Differences in Motivations and Perceived Interactivity: A Comparative Study of American and Korean Internet Users. Journal of Current Issues & Research in Advertising. 28(2). 93–104. 45 indexed citations

9.

Ko, Hanjun, Chang-Hoan Cho, & Marilyn S. Roberts. (2005). INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising. Journal of Advertising. 34(2). 57–70. 714 indexed citations breakdown →

10.

Ko, Hanjun, Jaemin Jung, Jooyoung Kim, & Sung Wook Shim. (2004). Cross-Cultural Differences in Perceived Risk of Online Shopping. Journal of Interactive Advertising. 4(2). 20–29. 164 indexed citations

11.

Roberts, Marilyn S. & Hanjun Ko. (2001). Global Interactive Advertising. Journal of Interactive Advertising. 1(2). 18–27. 32 indexed citations

12.

Ko, Hanjun. (2000). Internet Uses and Gratifications: Understanding Motivations for Using the Internet. 2000(1). 19 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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