Marilyn S. Roberts
- Sociology and Political Science top 1%
- Communication top 1%
- Information Systems and Management top 1%
- Marketing top 2%
- Organizational Behavior and Human Resource Management top 5%
- Co-authors
- Hanjun KoChang-Hoan ChoMaxwell McCombsWayne WantaMatthew W. RagasJuan‐Carlos MolledaPhilemon BantimaroudisThomas R. Post
- Topics
- Digital Marketing and Social Media (5 papers)Consumer Behavior in Brand Consumption and Identification (5 papers)Media Studies and Communication (5 papers)
- Partner nations
- United StatesSouth KoreaUnited Arab Emirates
In The Last Decade
Marilyn S. Roberts
15 papers receiving 1.2k citations
Hit Papers
Peers
Comparison fields: 5 of 86
- Sociology and Political Science 939
- Communication 575
- Information Systems and Management 368
- Marketing 305
- Organizational Behavior and Human Resource Management 135
Countries citing papers authored by Marilyn S. Roberts
This map shows the geographic impact of Marilyn S. Roberts's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marilyn S. Roberts with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marilyn S. Roberts more than expected).
Fields of papers citing papers by Marilyn S. Roberts
This network shows the impact of papers produced by Marilyn S. Roberts. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marilyn S. Roberts. The network helps show where Marilyn S. Roberts may publish in the future.
Co-authorship network of co-authors of Marilyn S. Roberts
This figure shows the co-authorship network connecting the top 25 collaborators of Marilyn S. Roberts. A scholar is included among the top collaborators of Marilyn S. Roberts based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marilyn S. Roberts. Marilyn S. Roberts is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 30 | |
| 3 | 42 | |
| 4 | 31 | |
| 5 | Animal Use in Award-Winning TV Commercials in China versus the U.S. | 1 |
| 6 | 3 | |
| 7 | 45 | |
| 8 | INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertisingbreakdown → | 714 |
| 9 | 224 | |
| 10 | 32 | |
| 11 | 0 | |
| 12 | Proceedings of the 1999 conference of the American Academy of Advertising | 6 |
| 13 | 10 | |
| 14 | 173 | |
| 15 | 34 | |
| 16 | Proceedings of the Third Annual Meeting of the North American Chapter of the International Group for the Psychology of Mathematics Education | 2 |
About Marilyn S. Roberts
Marilyn S. Roberts is a scholar working on Communication, Marketing and Gender Studies, having authored 16 papers that have together received 1.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Media Studies and Communication (5 papers). The work is most often cited by research in Communication (575 citations), Information Systems and Management (368 citations) and Marketing (305 citations). Marilyn S. Roberts has collaborated with scholars based in United States, South Korea and United Arab Emirates. Frequent co-authors include Hanjun Ko, Chang-Hoan Cho, Maxwell McCombs, Wayne Wanta, Matthew W. Ragas, Juan‐Carlos Molleda, Philemon Bantimaroudis, Thomas R. Post, John C. Sutherland and Shannon L. Bichard. Their work appears in journals such as Journal of Advertising, Communication Research and Political Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.