Sung Wook Shim
- Sociology and Political Science top 5%
- Marketing top 5%
- Information Systems and Management top 2%
- Organizational Behavior and Human Resource Management top 5%
- Communication top 5%
- Co-authors
- Jaemin JungSamsup JoJooyoung KimHanjun KoHyun Seung JinHyoungkoo KhangKeith DinnieJongmin Park
- Topics
- Consumer Perception and Purchasing Behavior (9 papers)Technology Adoption and User Behaviour (6 papers)Diverse Topics in Contemporary Research (6 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Public Relations ReviewInternational Journal of AdvertisingJournal of Interactive Advertising
- Partner nations
- South KoreaUnited StatesAustralia
In The Last Decade
Sung Wook Shim
17 papers receiving 418 citations
Peers
Comparison fields: 5 of 61
- Sociology and Political Science 262
- Marketing 238
- Information Systems and Management 178
- Organizational Behavior and Human Resource Management 132
- Communication 81
Countries citing papers authored by Sung Wook Shim
This map shows the geographic impact of Sung Wook Shim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sung Wook Shim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sung Wook Shim more than expected).
Fields of papers citing papers by Sung Wook Shim
This network shows the impact of papers produced by Sung Wook Shim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sung Wook Shim. The network helps show where Sung Wook Shim may publish in the future.
Co-authorship network of co-authors of Sung Wook Shim
This figure shows the co-authorship network connecting the top 25 collaborators of Sung Wook Shim. A scholar is included among the top collaborators of Sung Wook Shim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sung Wook Shim. Sung Wook Shim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 10 | |
| 3 | 127 | |
| 4 | 4 | |
| 5 | A Study on the Effect Measurement Model of In-store Digital Signage : Focused on Physical Feature of CVS Digital Signage | 1 |
| 6 | 1 | |
| 7 | A Study on Creativity Expressions of the Winners of International & Domestic Advertising Awards | 0 |
| 8 | 6 | |
| 9 | 28 | |
| 10 | The Study on the attitude toward contents and attitude toward the advertising through convenient store display | 2 |
| 11 | The Study on Application of QR code to Digital Signage | 4 |
| 12 | A Study on the Effects of College Students' Use Motives of Social Media on Advertisement Uses | 4 |
| 13 | The Study on Interactive Outdoor Advertising Acceptace : Digital Signage Stikus Wall Case | 4 |
| 14 | What Happens When the Apple Sponsors the Orange? : Congruent and Incongruent Matches of Brands with Events and Image Transfer Effect | 2 |
| 15 | An Approach on Drinking Reduction Campaign Strategic Establishment of Korean Women’s College Students : An Application of the Theory of Planned Behavior | 3 |
| 16 | Effect of Channel Brand Personality and Self-Image on Channel Brand Equity | 1 |
| 17 | 4 | |
| 18 | 112 | |
| 19 | The study on the advertisingeffectiveness of several mediaand lifestyles | 5 |
| 20 | 164 |
About Sung Wook Shim
Sung Wook Shim is a scholar working on Marketing, Information Systems and Management and Cultural Studies, having authored 22 papers that have together received 488 indexed citations. Recurring topics across this work include Consumer Perception and Purchasing Behavior (9 papers), Technology Adoption and User Behaviour (6 papers) and Diverse Topics in Contemporary Research (6 papers). The work is most often cited by research in Marketing (238 citations), Information Systems and Management (178 citations) and Organizational Behavior and Human Resource Management (132 citations). Sung Wook Shim has collaborated with scholars based in South Korea, United States and Australia. Frequent co-authors include Jaemin Jung, Samsup Jo, Jooyoung Kim, Hanjun Ko, Hyun Seung Jin, Hyoungkoo Khang, Keith Dinnie, Jongmin Park, Dae‐Hee Kim and Young Cho. Their work appears in journals such as Public Relations Review, International Journal of Advertising and Journal of Interactive Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.