Sergio Barta

1.7k total citations · 1 hit paper
12 papers, 584 citations indexed

About

Sergio Barta is a scholar working on Marketing, Information Systems and Management and Human-Computer Interaction. According to data from OpenAlex, Sergio Barta has authored 12 papers receiving a total of 584 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 7 papers in Information Systems and Management and 6 papers in Human-Computer Interaction. Recurrent topics in Sergio Barta's work include Technology Adoption and User Behaviour (7 papers), Virtual Reality Applications and Impacts (6 papers) and Consumer Retail Behavior Studies (5 papers). Sergio Barta is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Virtual Reality Applications and Impacts (6 papers) and Consumer Retail Behavior Studies (5 papers). Sergio Barta collaborates with scholars based in Spain. Sergio Barta's co-authors include Carlos Flavián, Raquel Gurrea, Marta Flavián, Daniel Belanche, Carlos Orús and Sergio Ibáñez‐Sánchez and has published in prestigious journals such as Computers in Human Behavior, Journal of Environmental Management and International Journal of Information Management.

In The Last Decade

Sergio Barta

12 papers receiving 558 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

2022 183 citations Sergio Barta, Daniel Belanche et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sergio Barta Spain	12	303	289	189	134	47	12	584
Quan Xie United States	15	420 1.4×	332 1.1×	145 0.8×	88 0.7×	53 1.1×	24	626
Ksenia Sergueeva Canada	7	282 0.9×	180 0.6×	305 1.6×	113 0.8×	65 1.4×	8	595
Nirma Sadamali Jayawardena India	13	238 0.8×	144 0.5×	108 0.6×	67 0.5×	55 1.2×	39	607
Jani Merikivi Finland	12	509 1.7×	237 0.8×	317 1.7×	98 0.7×	127 2.7×	28	808
Raoul V. Kübler Germany	11	362 1.2×	326 1.1×	106 0.6×	164 1.2×	57 1.2×	24	686
Cuauhtémoc Luna‐Nevarez United States	11	344 1.1×	217 0.8×	103 0.5×	88 0.7×	87 1.9×	17	662
Helen McCormick United Kingdom	14	395 1.3×	502 1.7×	188 1.0×	80 0.6×	91 1.9×	23	759
Daniela Langaro Portugal	9	285 0.9×	249 0.9×	114 0.6×	132 1.0×	58 1.2×	16	473
Xiaojun Fan China	10	415 1.4×	288 1.0×	203 1.1×	241 1.8×	56 1.2×	25	792
José Martí Parreño Spain	14	431 1.4×	181 0.6×	210 1.1×	66 0.5×	71 1.5×	56	841

Countries citing papers authored by Sergio Barta

Since Specialization

Citations

This map shows the geographic impact of Sergio Barta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sergio Barta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sergio Barta more than expected).

Fields of papers citing papers by Sergio Barta

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sergio Barta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sergio Barta. The network helps show where Sergio Barta may publish in the future.

Co-authorship network of co-authors of Sergio Barta

This figure shows the co-authorship network connecting the top 25 collaborators of Sergio Barta. A scholar is included among the top collaborators of Sergio Barta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sergio Barta. Sergio Barta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

12 of 12 papers shown

1.

Barta, Sergio, Raquel Gurrea, & Carlos Flavián. (2024). Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda. Psychology and Marketing. 42(2). 634–650. 12 indexed citations

2.

Barta, Sergio, Sergio Ibáñez‐Sánchez, Carlos Orús, & Carlos Flavián. (2024). Avatar creation in the metaverse: A focus on event expectations. Computers in Human Behavior. 156. 108192–108192. 20 indexed citations

3.

Barta, Sergio, Raquel Gurrea, & Carlos Flavián. (2023). Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. Electronic Markets. 33(1). 54 indexed citations

4.

Barta, Sergio, et al.. (2023). How implementing the UN sustainable development goals affects customers’ perceptions and loyalty. Journal of Environmental Management. 331. 117325–117325. 30 indexed citations

5.

Barta, Sergio, Raquel Gurrea, & Carlos Flavián. (2023). How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process. Cyberpsychology Behavior and Social Networking. 26(3). 177–187. 22 indexed citations

6.

Flavián, Carlos, Sergio Ibáñez‐Sánchez, Carlos Orús, & Sergio Barta. (2023). The dark side of the metaverse: The role of gamification in event virtualization. International Journal of Information Management. 75. 102726–102726. 38 indexed citations

7.

Barta, Sergio, Raquel Gurrea, & Carlos Flavián. (2023). The double side of flow in regret and product returns: Maximizers versus satisficers. International Journal of Information Management. 71. 102648–102648. 19 indexed citations

8.

Barta, Sergio, Raquel Gurrea, & Carlos Flavián. (2023). Consequences of consumer regret with online shopping. Journal of Retailing and Consumer Services. 73. 103332–103332. 29 indexed citations

9.

Barta, Sergio, Raquel Gurrea, & Carlos Flavián. (2022). Using augmented reality to reduce cognitive dissonance and increase purchase intention. Computers in Human Behavior. 140. 107564–107564. 99 indexed citations

10.

Barta, Sergio, et al.. (2022). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience. Journal of Retailing and Consumer Services. 70. 103149–103149. 183 indexed citations breakdown →

11.

Barta, Sergio, Raquel Gurrea, & Carlos Flavián. (2021). The role of flow consciousness in consumer regret. Internet Research. 32(3). 875–896. 32 indexed citations

12.

Barta, Sergio, Carlos Flavián, & Raquel Gurrea. (2021). Managing consumer experience and online flow: Differences in handheld devices vs PCs. Technology in Society. 64. 101525–101525. 46 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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