Kathrynn Pounders

1.7k total citations · 1 hit paper
29 papers, 1.1k citations indexed

About

Kathrynn Pounders is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Kathrynn Pounders has authored 29 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Social Psychology. Recurrent topics in Kathrynn Pounders's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Behavioral Health and Interventions (8 papers) and Emotions and Moral Behavior (5 papers). Kathrynn Pounders is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Behavioral Health and Interventions (8 papers) and Emotions and Moral Behavior (5 papers). Kathrynn Pounders collaborates with scholars based in United States, Ireland and United Kingdom. Kathrynn Pounders's co-authors include Christine M. Kowalczyk, Amanda Mabry‐Flynn, Michael Mackert, Sara Champlin, Erin E. Donovan, Marla Royne Stafford, Barry J. Babin, Angeline G. Close, Julie Guidry Moulard and Lisa Peñaloza and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Kathrynn Pounders

28 papers receiving 1.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Health Literacy and Health Information Technology Adoption: The Potential for a New Digital Divide

2016 323 citations Michael Mackert, Amanda Mabry‐Flynn et al. Journal of Medical Internet Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kathrynn Pounders United States	14	465	438	250	170	135	29	1.1k
Ghee-Young Noh South Korea	13	597 1.3×	145 0.3×	163 0.7×	153 0.9×	92 0.7×	75	1.1k
Leanne Chang Singapore	14	615 1.3×	150 0.3×	199 0.8×	56 0.3×	77 0.6×	34	1.1k
Vivian C. Sheer Hong Kong	16	492 1.1×	74 0.2×	121 0.5×	137 0.8×	241 1.8×	30	1.1k
Jiyoung Chae South Korea	14	600 1.3×	101 0.2×	184 0.7×	104 0.6×	107 0.8×	23	939
Minh Hao Nguyen Switzerland	19	544 1.2×	64 0.1×	178 0.7×	109 0.6×	160 1.2×	39	1.2k
Ashraf Sadat Ahadzadeh Malaysia	13	294 0.6×	91 0.2×	220 0.9×	113 0.7×	77 0.6×	28	839
Yi-Ru Regina Chen Hong Kong	17	442 1.0×	157 0.4×	139 0.6×	55 0.3×	116 0.9×	31	1.2k
Nadine Henley Australia	19	193 0.4×	149 0.3×	300 1.2×	216 1.3×	129 1.0×	51	989
Qinghua Yang United States	18	452 1.0×	83 0.2×	212 0.8×	209 1.2×	78 0.6×	50	904
Sara Champlin United States	16	197 0.4×	211 0.5×	483 1.9×	92 0.5×	37 0.3×	42	1.1k

Countries citing papers authored by Kathrynn Pounders

Since Specialization

Citations

This map shows the geographic impact of Kathrynn Pounders's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kathrynn Pounders with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kathrynn Pounders more than expected).

Fields of papers citing papers by Kathrynn Pounders

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kathrynn Pounders. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kathrynn Pounders. The network helps show where Kathrynn Pounders may publish in the future.

Co-authorship network of co-authors of Kathrynn Pounders

This figure shows the co-authorship network connecting the top 25 collaborators of Kathrynn Pounders. A scholar is included among the top collaborators of Kathrynn Pounders based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kathrynn Pounders. Kathrynn Pounders is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Pounders, Kathrynn, et al.. (2025). Interpersonal guilt and shame appeals in health advertising: the role of self-construal and autonomous motivation. Journal of Business Research. 200. 115578–115578.

Pounders, Kathrynn, et al.. (2024). Pride Appeals and Temporal Framing Compatibility Effects In Green Advertising. Journal of Advertising Research. 64(1). 103–116. 1 indexed citations

Mackert, Michael, et al.. (2024). Evidence-Based Health Communication in Practice: Driving Funding, Research, and Training Through the University of Texas at Austin Center for Health Communication. Health Communication. 39(14). 3553–3560. 1 indexed citations

Pounders, Kathrynn, et al.. (2023). We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising. Journal of Current Issues & Research in Advertising. 45(1). 71–87. 4 indexed citations

Peñaloza, Lisa, Andrea Prothero, Pierre McDonagh, & Kathrynn Pounders. (2023). The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments. Journal of Marketing. 87(6). 847–868. 36 indexed citations

Stafford, Marla Royne, et al.. (2021). The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020). International Journal of Advertising. 40(4). 491–528. 25 indexed citations

Mackert, Michael, Kathrynn Pounders, Laura E. Brown, et al.. (2020). Development of a health communication campaign to promote the Texas prescription monitoring program. Health Marketing Quarterly. 37(3). 222–231. 3 indexed citations

Stafford, Marla Royne, et al.. (2019). Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements. Journal of Advertising. 49(1). 34–60. 66 indexed citations

Mackert, Michael, Amanda Mabry‐Flynn, Erin E. Donovan, Sara Champlin, & Kathrynn Pounders. (2019). Health Literacy and Perceptions of Stigma. Journal of Health Communication. 24(11). 856–864. 16 indexed citations

10.

Pounders, Kathrynn & Amanda Mabry‐Flynn. (2019). Consumer Response toward Plus‐Size Models Featured in the Mainstream Media. Journal of Consumer Affairs. 53(4). 1355–1379. 10 indexed citations

11.

Lewis, Robert, Ronald Anderson, & Kathrynn Pounders. (2016). Morality Shifting: How Consumer Preferences Influence Moral Judgments of Corporate Misconduct. Journal of Promotion Management. 22(1). 1–15. 3 indexed citations

12.

Mackert, Michael, Amanda Mabry‐Flynn, Sara Champlin, Erin E. Donovan, & Kathrynn Pounders. (2016). Health Literacy and Health Information Technology Adoption: The Potential for a New Digital Divide. Journal of Medical Internet Research. 18(10). e264–e264. 323 indexed citations breakdown →

13.

Mackert, Michael, et al.. (2016). Improving gestational weight gain and breastfeeding promotion: Visual communication to overcome health literacy barriers. Journal of Communications In Healthcare. 9(2). 90–97. 6 indexed citations

14.

Pounders, Kathrynn, et al.. (2016). Insight into the motivation of selfie postings: impression management and self-esteem. European Journal of Marketing. 50(9/10). 1879–1892. 117 indexed citations

15.

Kowalczyk, Christine M. & Kathrynn Pounders. (2016). Transforming celebrities through social media: the role of authenticity and emotional attachment. Journal of Product & Brand Management. 25(4). 345–356. 183 indexed citations

16.

Pounders, Kathrynn, et al.. (2015). Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications. Journal of Advertising. 44(4). 388–402. 60 indexed citations

17.

Pounders, Kathrynn, et al.. (2015). Exploring gender and identity issues among female adolescent and young adults who connect in an anonymous platform. Journal of Health Psychology. 22(5). 548–560. 6 indexed citations

18.

Pounders, Kathrynn, et al.. (2014). Guilt Versus Shame Appeals: the Role of Regulatory Focus and Efficacy in the Understanding the Effectiveness of Distracted Driving Messages. ACR North American Advances. 1 indexed citations

19.

Pounders, Kathrynn, Barry J. Babin, & Angeline G. Close. (2014). All the same to me: outcomes of aesthetic labor performed by frontline service providers. Journal of the Academy of Marketing Science. 43(6). 670–693. 56 indexed citations

20.

Folse, Judith Anne Garretson, Stacy Landreth Grau, Julie Guidry Moulard, & Kathrynn Pounders. (2014). Cause-Related Marketing: Factors Promoting Campaign Evaluations. Journal of Current Issues & Research in Advertising. 35(1). 50–70. 23 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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