Shun Cai
- Marketing top 2%
- Sociology and Political Science top 5%
- Information Systems and Management top 1%
- Strategy and Management top 5%
- Management Information Systems top 5%
- Co-authors
- Yunjie XuXi ChenIndranil BoseDi XuXin FuRobert de SouzaMark GohZhaowei Miao
- Topics
- Digital Marketing and Social Media (14 papers)Technology Adoption and User Behaviour (7 papers)Customer Service Quality and Loyalty (6 papers)
In The Last Decade
Shun Cai
40 papers receiving 970 citations
Peers
Comparison fields: 5 of 81
- Marketing 406
- Sociology and Political Science 387
- Information Systems and Management 294
- Strategy and Management 244
- Management Information Systems 188
Countries citing papers authored by Shun Cai
This map shows the geographic impact of Shun Cai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shun Cai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shun Cai more than expected).
Fields of papers citing papers by Shun Cai
This network shows the impact of papers produced by Shun Cai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shun Cai. The network helps show where Shun Cai may publish in the future.
Co-authorship network of co-authors of Shun Cai
This figure shows the co-authorship network connecting the top 25 collaborators of Shun Cai. A scholar is included among the top collaborators of Shun Cai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shun Cai. Shun Cai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 0 | |
| 3 | 0 | |
| 4 | 2 | |
| 5 | 48 | |
| 6 | 2 | |
| 7 | Paying for Knowledge: Why People Paying for Live Broadcasts in Online Knowledge Sharing Community? | 6 |
| 8 | WHAT KINDS OF FORUM ACTIVITIES ARE IMPORTANT FOR PROMOTING LEARNING CONTINUANCE IN MOOCS | 4 |
| 9 | Social Contagion and Diffusion: Modeling the Direct and Indirect Peer Influences on Repeat-Purchase in Online Freemium Games | 4 |
| 10 | Judging Online Peer-To-Peer Lending Behavior: An Integration of Dual System Framework and Two-Factor Theory | 3 |
| 11 | UNDERSTANDING SOCIAL NETWORK SITES CONTINUANCE INTENTION FROM A SELF-DISCLOSURE AND SOCIAL CAPITAL PERSPECTIVE | 2 |
| 12 | 6 | |
| 13 | A case study of healthcare information technology implementation: Agile-innovative capability development process | 1 |
| 14 | 3 | |
| 15 | Innovative capability development process: A Singapore IT healtcare case study | 2 |
| 16 | UNDERSTANDING AESTHETICS DESIGN FOR E-COMMERCE WEB SITES: A COGNITIVE-AFFECTIVE FRAMEWORK | 8 |
| 17 | VOLUNTARY KNOWLEDGE SHARING IN ORGANIZATIONS | 2 |
| 18 | Order effects on consumer product choices in online retailing | 2 |
| 19 | A conceptual model of customer value in e-commerce. | 8 |
| 20 | The Relationship of Online Customer Value, Satisfaction, and Loyalty: An Empirical Study | 1 |
About Shun Cai
Shun Cai is a scholar working on Marketing, Information Systems and Management and Management Information Systems, having authored 44 papers that have together received 1.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (7 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (406 citations), Information Systems and Management (294 citations) and Management Information Systems (188 citations). Shun Cai has collaborated with scholars based in China, Singapore and Australia. Frequent co-authors include Yunjie Xu, Xi Chen, Indranil Bose, Di Xu, Xin Fu, Robert de Souza, Mark Goh, Zhaowei Miao, Gang Li and Xusen Cheng. Their work appears in journals such as International Journal of Production Economics, IEEE Transactions on Industry Applications and International Journal of Production Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.