Chan Su Park

1.8k total citations · 1 hit paper
10 papers, 1.3k citations indexed

About

Chan Su Park is a scholar working on Marketing, Economics and Econometrics and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Chan Su Park has authored 10 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Economics and Econometrics and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Chan Su Park's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (5 papers) and Economic and Environmental Valuation (3 papers). Chan Su Park is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (5 papers) and Economic and Environmental Valuation (3 papers). Chan Su Park collaborates with scholars based in South Korea and United States. Chan Su Park's co-authors include V. Srinivasan, Dae Ryun Chang and Eun Young Lee and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Chan Su Park

10 papers receiving 1.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

1994 589 citations Chan Su Park, V. Srinivasan Journal of Marketing Research profile →

Peers

Chan Su Park

MARKE

SPS

OBHRM

EE

SM

Sung Youl Jun South Korea

Karen Gedenk Germany

Devon DelVecchio United States

Nicole Koschate Germany

Caroline Henderson United States

John Dawes Australia

Joseph W. Newman United States

Bernard Pras France

Mehmet I. Yagci Türkiye

Bruce L. Alford United States

Sung Youl Jun South Korea

Chan Su Park

1.0k ×1.0

MARKE

569 ×1.1

SPS

326 ×0.9

OBHRM

187 ×0.9

EE

175 ×1.0

SM

Citations per year, relative to Chan Su Park Chan Su Park (= 1×) peers Sung Youl Jun

Countries citing papers authored by Chan Su Park

Since Specialization

Citations

This map shows the geographic impact of Chan Su Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chan Su Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chan Su Park more than expected).

Fields of papers citing papers by Chan Su Park

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chan Su Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chan Su Park. The network helps show where Chan Su Park may publish in the future.

Co-authorship network of co-authors of Chan Su Park

This figure shows the co-authorship network connecting the top 25 collaborators of Chan Su Park. A scholar is included among the top collaborators of Chan Su Park based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chan Su Park. Chan Su Park is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

1.

Lee, Eun Young & Chan Su Park. (2014). Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?. Marketing Letters. 26(4). 513–523. 3 indexed citations

2.

Park, Chan Su, et al.. (2013). Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product. ASIA MARKETING JOURNAL. 15(3). 1 indexed citations

3.

Park, Chan Su, et al.. (2009). Real-Time Terrain Visualization with Hierarchical Structure. 29(2). 311–318. 1 indexed citations

4.

Srinivasan, V., Chan Su Park, & Dae Ryun Chang. (2005). An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources. Management Science. 51(9). 1433–1448. 183 indexed citations

5.

Park, Chan Su. (2003). The robustness of hierarchical Bayes conjoint analysis under alternative measurement scales. Journal of Business Research. 57(10). 1092–1097. 12 indexed citations

6.

Park, Chan Su, et al.. (2001). A comparative analysis of two royalty structures in franchising under demand uncertainty. Journal of Retailing and Consumer Services. 9(1). 37–43. 12 indexed citations

7.

Park, Chan Su, et al.. (1997). Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement. Journal of Marketing Research. 34(2). 286–286. 55 indexed citations

8.

Srinivasan, V. & Chan Su Park. (1997). Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement. Journal of Marketing Research. 34(2). 286–291. 112 indexed citations

9.

Park, Chan Su & V. Srinivasan. (1994). A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility. Journal of Marketing Research. 31(2). 271–288. 325 indexed citations

10.

Park, Chan Su & V. Srinivasan. (1994). A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility. Journal of Marketing Research. 31(2). 271–271. 589 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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