Robin Croft

564 total citations
23 papers, 386 citations indexed

About

Robin Croft is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Robin Croft has authored 23 papers receiving a total of 386 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Strategy and Management. Recurrent topics in Robin Croft's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Securities Regulation and Market Practices (3 papers). Robin Croft is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Securities Regulation and Market Practices (3 papers). Robin Croft collaborates with scholars based in United Kingdom, Malta and United States. Robin Croft's co-authors include Ross Brennan, Dianne Dean, Krzysztof Kubacki, Clive R. Boddy, Nicole Ferdinand, Nigel Williams, Heather Skinner, Christopher Pich, Russell Spears and J. van der Pligt and has published in prestigious journals such as European Journal of Marketing, Journal of Marketing Management and Social Responsibility Journal.

In The Last Decade

Robin Croft

21 papers receiving 338 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Robin Croft United Kingdom	11	206	118	78	76	57	23	386
Marianela Fornerino France	14	164 0.8×	148 1.3×	100 1.3×	33 0.4×	48 0.8×	25	464
Nando Malmelin Finland	11	143 0.7×	80 0.7×	105 1.3×	14 0.2×	68 1.2×	25	342
Sheila L. Sasser United States	13	296 1.4×	412 3.5×	63 0.8×	36 0.5×	107 1.9×	18	742
Ian Grant United Kingdom	11	289 1.4×	204 1.7×	62 0.8×	131 1.7×	49 0.9×	19	442
Matthias Karmasin Austria	11	135 0.7×	45 0.4×	201 2.6×	28 0.4×	117 2.1×	60	488
Charles D. Bodkin United States	13	177 0.9×	187 1.6×	35 0.4×	181 2.4×	80 1.4×	24	460
Domen Bajde Denmark	13	213 1.0×	260 2.2×	20 0.3×	34 0.4×	62 1.1×	33	514
Haseeb Shabbir United Kingdom	12	268 1.3×	206 1.7×	35 0.4×	111 1.5×	78 1.4×	25	522
Shafig Al-Haddad Jordan	12	314 1.5×	209 1.8×	28 0.4×	181 2.4×	47 0.8×	45	536
Pekka Mattila Finland	12	278 1.3×	363 3.1×	21 0.3×	50 0.7×	56 1.0×	34	523

Countries citing papers authored by Robin Croft

Since Specialization

Citations

This map shows the geographic impact of Robin Croft's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robin Croft with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robin Croft more than expected).

Fields of papers citing papers by Robin Croft

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robin Croft. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robin Croft. The network helps show where Robin Croft may publish in the future.

Co-authorship network of co-authors of Robin Croft

This figure shows the co-authorship network connecting the top 25 collaborators of Robin Croft. A scholar is included among the top collaborators of Robin Croft based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robin Croft. Robin Croft is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Boddy, Clive R. & Robin Croft. (2016). Marketing in a time of toxic leadership. Qualitative Market Research An International Journal. 19(1). 44–64. 27 indexed citations

Williams, Nigel, Nicole Ferdinand, & Robin Croft. (2014). Project management maturity in the age of big data. International Journal of Managing Projects in Business. 7(2). 311–317. 28 indexed citations

Dean, Dianne, Robin Croft, & Christopher Pich. (2014). Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties. Journal of Political Marketing. 14(1-2). 19–34. 14 indexed citations

Croft, Robin. (2013). Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012. Journal of Marketing Management. 29(5-6). 545–561. 22 indexed citations

Brennan, Ross & Robin Croft. (2013). Using Social Media in Business-to-Business Marketing. University of Hertfordshire Research Archive (University of Hertfordshire). 2 indexed citations

Brennan, Ross & Robin Croft. (2012). The use of social media in B2B marketing and branding: An exploratory study. Journal of Customer Behaviour. 11(2). 101–115. 109 indexed citations

Skinner, Heather & Robin Croft. (2009). Neuro‐linguistic programming techniques to improve the self‐efficacy of undergraduate dissertation students. Journal of Applied Research in Higher Education. 1(1). 30–38. 10 indexed citations

Dean, Dianne & Robin Croft. (2009). Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior. Journal of Political Marketing. 8(2). 130–146. 23 indexed citations

Croft, Robin, et al.. (2008). And did those feet? Getting medieval England “on-message”. Journal of Communication Management. 12(4). 294–304. 6 indexed citations

10.

Croft, Robin, et al.. (2007). Say what you mean, mean what you say - an ethnographic approach to male and female conversations. International Journal of Market Research. 49(6). 715–734. 5 indexed citations

11.

Boddy, Clive R. & Robin Croft. (2007). Forum - The Strength of British Market Research is British Market Researchers: A Reply to Piercy. International Journal of Market Research. 49(3). 287–298. 7 indexed citations

12.

Croft, Robin. (2006). Folklore, Families and Fear: Exploring the Influence of the Oral Tradition on Consumer Decision-making. Journal of Marketing Management. 22(9-10). 1053–1076. 8 indexed citations

13.

Croft, Robin, et al.. (2006). Who is kidding whom? A study of complicity, seduction and deception in the marketplace. Social Responsibility Journal. 2(2). 207–215. 2 indexed citations

14.

Kubacki, Krzysztof & Robin Croft. (2005). Paying the piper: a study of musicians and the music business. International Journal of Nonprofit and Voluntary Sector Marketing. 10(4). 225–237. 8 indexed citations

15.

Kubacki, Krzysztof & Robin Croft. (2004). Mass Marketing, Music, and Morality. Journal of Marketing Management. 20(5-6). 577–590. 25 indexed citations

16.

Dean, Dianne & Robin Croft. (2001). Friends and relations: long‐term approaches to political campaigning. European Journal of Marketing. 35(11/12). 1197–1217. 46 indexed citations

17.

Croft, Robin, et al.. (2000). Shifting the Risk: "Buyback" Protection in Network Marketing Schemes. Journal of Consumer Policy. 23(2). 177–191. 1 indexed citations

18.

Croft, Robin, et al.. (1997). Pyramid Selling: A New Start. Business Law Review. 18(Issue 12). 283–286. 1 indexed citations

19.

Croft, Robin, et al.. (1996). Network marketing: The ultimate in international distribution?. Journal of Marketing Management. 12(1-3). 201–214. 19 indexed citations

20.

Postmes, Tom, et al.. (1995). Bipolarisatie in inter-groeps overleg: de invloed van groepsnormen op attitudes. UvA-DARE (University of Amsterdam). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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