Walter McDowell

468 total citations
21 papers, 308 citations indexed

About

Walter McDowell is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Walter McDowell has authored 21 papers receiving a total of 308 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Gender Studies. Recurrent topics in Walter McDowell's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (8 papers) and Digital Marketing and Social Media (8 papers). Walter McDowell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (8 papers) and Digital Marketing and Social Media (8 papers). Walter McDowell collaborates with scholars based in United States. Walter McDowell's co-authors include Steven J. Dick, John Sutherland and Alan H. Batten and has published in prestigious journals such as Journal of Advertising Research, The International Journal on Media Management and Journal of Media Economics.

In The Last Decade

Walter McDowell

21 papers receiving 268 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Walter McDowell United States 10 191 176 72 49 42 21 308
Michael L. Wayne Netherlands 7 125 0.7× 50 0.3× 104 1.4× 48 1.0× 29 0.7× 25 284
Christopher Pich United Kingdom 13 180 0.9× 180 1.0× 86 1.2× 41 0.8× 85 2.0× 33 344
Lee McGuigan United States 10 184 1.0× 70 0.4× 32 0.4× 34 0.7× 23 0.5× 24 285
Alan Abitbol United States 8 161 0.8× 162 0.9× 124 1.7× 114 2.3× 131 3.1× 16 387
Doug Newsom United States 8 95 0.5× 65 0.4× 172 2.4× 13 0.3× 57 1.4× 21 297
Yuhmiin Chang Taiwan 7 300 1.6× 321 1.8× 42 0.6× 16 0.3× 39 0.9× 9 446
Esperanza García-Uceda Spain 8 155 0.8× 56 0.3× 69 1.0× 16 0.3× 15 0.4× 21 262
Oliver Schnittka Denmark 11 295 1.5× 251 1.4× 27 0.4× 48 1.0× 33 0.8× 33 434
Holly Overton United States 11 206 1.1× 114 0.6× 164 2.3× 40 0.8× 191 4.5× 32 398
Doori Song United States 10 245 1.3× 187 1.1× 95 1.3× 26 0.5× 91 2.2× 18 381

Countries citing papers authored by Walter McDowell

Since Specialization
Citations

This map shows the geographic impact of Walter McDowell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Walter McDowell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Walter McDowell more than expected).

Fields of papers citing papers by Walter McDowell

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Walter McDowell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Walter McDowell. The network helps show where Walter McDowell may publish in the future.

Co-authorship network of co-authors of Walter McDowell

This figure shows the co-authorship network connecting the top 25 collaborators of Walter McDowell. A scholar is included among the top collaborators of Walter McDowell based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Walter McDowell. Walter McDowell is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
McDowell, Walter, et al.. (2013). Sustaining Local Radio Journalism: A Case Study of the WLRN/Miami HeraldStrategic Alliance. Journal of Radio & Audio Media. 20(1). 17–34. 3 indexed citations
2.
McDowell, Walter & Steven J. Dick. (2013). The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients. Journal of Media Business Studies. 10(1). 25–40. 15 indexed citations
3.
McDowell, Walter. (2011). The Brand Management Crisis Facing the Business of Journalism. The International Journal on Media Management. 13(1). 37–51. 41 indexed citations
4.
McDowell, Walter. (2008). Why TV Cume Matters: An Exploratory Case Study of Four Local TV News Brands. Journal of Media Business Studies. 5(3). 1–15. 1 indexed citations
5.
McDowell, Walter. (2006). Confrontation or Conciliation? The Plight of Small Media Brands in a Zero Sum Marketplace. Journal of Media Business Studies. 3(2). 1–22. 9 indexed citations
6.
McDowell, Walter. (2006). Broadcast Television: A Complete Guide to the Industry. Medical Entomology and Zoology. 3 indexed citations
7.
McDowell, Walter & Steven J. Dick. (2005). Exploring the Dynamics of Power Ratios among U.S Radio Stations. Journal of Media Business Studies. 2(2). 1–15. 3 indexed citations
8.
McDowell, Walter & Alan H. Batten. (2005). Branding TV. 9 indexed citations
9.
McDowell, Walter & Steven J. Dick. (2005). Revealing a Double Jeopardy Effect in Radio Station Audience Behavior. Journal of Media Economics. 18(4). 271–284. 14 indexed citations
10.
McDowell, Walter. (2005). Issues in Marketing and Branding. 237–258. 40 indexed citations
11.
Dick, Steven J. & Walter McDowell. (2004). Estimating Relative Audience Loyalty Among Radio Stations Using Standard Arbitron Ratings. Journal of Radio Studies. 11(1). 26–39. 8 indexed citations
12.
McDowell, Walter. (2004). Selling the Niche: A Qualitative Content Analysis of Cable Network Business-to-Business Advertising. The International Journal on Media Management. 6(3-4). 217–225. 11 indexed citations
13.
McDowell, Walter. (2004). Selling the Niche: A Qualitative Content Analysis of Cable Network Business-to-Business Advertising. The International Journal on Media Management. 6(3&4). 217–225. 2 indexed citations
14.
McDowell, Walter. (2004). Exploring a Free Association Methodology to Capture and Differentiate Abstract Media Brand Associations: A Study of Three Cable News Networks. Journal of Media Economics. 17(4). 309–320. 43 indexed citations
15.
McDowell, Walter & Steven J. Dick. (2003). Has lead‐in lost its punch? An analysis of primetime inheritance effects: Comparing 1992 with 2002. The International Journal on Media Management. 5(4). 285–293. 8 indexed citations
16.
17.
McDowell, Walter & Steven J. Dick. (2001). Using TV Daypart ‘Double Jeopardy Effects’ to Boost Advertising Efficiency. Journal of Advertising Research. 41(6). 43–51. 19 indexed citations
18.
McDowell, Walter & John Sutherland. (2000). Choice Versus Chance: Using Brand Equity Theory to Explore TV Audience Lead-in Effects, A Case Study. Journal of Media Economics. 13(4). 233–247. 40 indexed citations
19.
Dick, Steven J. & Walter McDowell. (2000). Pirates, Pranksters, and Prophets: Understanding America's Unlicensed "Free" Radio Movement. Journal of Radio Studies. 7(2). 329–341. 8 indexed citations
20.
McDowell, Walter, et al.. (1999). Branding TV: Principles and Practices. Medical Entomology and Zoology. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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