César Zamudio

461 total citations · 1 hit paper
22 papers, 312 citations indexed

About

César Zamudio is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, César Zamudio has authored 22 papers receiving a total of 312 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in César Zamudio's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Market Behavior and Pricing (4 papers). César Zamudio is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Market Behavior and Pricing (4 papers). César Zamudio collaborates with scholars based in United States, Switzerland and Germany. César Zamudio's co-authors include Artur Baldauf, Robert D. Jewell, Sergey Anokhin, Paul C. Mills, Ernan Haruvy, Yu Wang, Franz W. Kellermanns, Yiru Wang, Christopher Groening and Yu Wang and has published in prestigious journals such as Strategic Management Journal, Journal of Business Venturing and Journal of the Academy of Marketing Science.

In The Last Decade

César Zamudio

20 papers receiving 300 citations

Hit Papers

Service ads in the era of generative AI: Disclosures, tru... 2025 2026 2025 4 8 12

Peers

César Zamudio
Comparison fields: 5 of 57
  • Marketing 117
  • Sociology and Political Science 110
  • Strategy and Management 82
  • Management of Technology and Innovation 74
  • Organizational Behavior and Human Resource Management 55
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Citations per field, relative to César Zamudio
César Zamudio · 1×
Citations per year, relative to César Zamudio
César Zamudio · 1×

Countries citing papers authored by César Zamudio

Since Specialization
Citations

This map shows the geographic impact of César Zamudio's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by César Zamudio with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites César Zamudio more than expected).

Fields of papers citing papers by César Zamudio

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by César Zamudio. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by César Zamudio. The network helps show where César Zamudio may publish in the future.

Co-authorship network of co-authors of César Zamudio

This figure shows the co-authorship network connecting the top 25 collaborators of César Zamudio. A scholar is included among the top collaborators of César Zamudio based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with César Zamudio. César Zamudio is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1
Service ads in the era of generative AI: Disclosures, trust, and intangibility breakdown →
13
2 6
3 0
4 5
5 12
6 0
7 1
8 21
9 2
10 2
11 8
12 96
13 27
14 5
15 30
16 39
17 14
18 2
19 25
20 2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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