Yiru Wang

588 total citations
26 papers, 384 citations indexed

About

Yiru Wang is a scholar working on Sociology and Political Science, Economics and Econometrics and Marketing. According to data from OpenAlex, Yiru Wang has authored 26 papers receiving a total of 384 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 10 papers in Economics and Econometrics and 7 papers in Marketing. Recurrent topics in Yiru Wang's work include Digital Marketing and Social Media (11 papers), Sentiment Analysis and Opinion Mining (6 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Yiru Wang is often cited by papers focused on Digital Marketing and Social Media (11 papers), Sentiment Analysis and Opinion Mining (6 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Yiru Wang collaborates with scholars based in United States, China and Sweden. Yiru Wang's co-authors include Ping Zhang, Barbara Rossi, Yezhou Sha, Ran Xu, Debarchana Ghosh, Xiang Chen, Marlene B. Schwartz, Ruyan Wang, Qingyun Zhu and Xun Xu and has published in prestigious journals such as PLoS ONE, Energy Economics and International Journal of Information Management.

In The Last Decade

Yiru Wang

22 papers receiving 368 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yiru Wang United States 9 201 114 83 67 62 26 384
Abdelrhman Meero Bahrain 13 124 0.6× 79 0.7× 109 1.3× 33 0.5× 124 2.0× 33 405
Kui Wang China 9 178 0.9× 141 1.2× 195 2.3× 30 0.4× 56 0.9× 16 382
KiHoon Hong South Korea 11 265 1.3× 67 0.6× 107 1.3× 36 0.5× 94 1.5× 41 491
Sergei Koulayev United States 10 172 0.9× 310 2.7× 154 1.9× 86 1.3× 50 0.8× 23 474
Alexander Rasch Germany 11 249 1.2× 122 1.1× 148 1.8× 48 0.7× 42 0.7× 34 416
Chun-Teck Lye Malaysia 9 120 0.6× 49 0.4× 66 0.8× 40 0.6× 66 1.1× 26 293
José Willer do Prado Brazil 7 99 0.5× 29 0.3× 58 0.7× 51 0.8× 105 1.7× 32 375
Ratna Achuta Paluri India 9 88 0.4× 86 0.8× 108 1.3× 29 0.4× 126 2.0× 18 335

Countries citing papers authored by Yiru Wang

Since Specialization
Citations

This map shows the geographic impact of Yiru Wang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yiru Wang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yiru Wang more than expected).

Fields of papers citing papers by Yiru Wang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yiru Wang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yiru Wang. The network helps show where Yiru Wang may publish in the future.

Co-authorship network of co-authors of Yiru Wang

This figure shows the co-authorship network connecting the top 25 collaborators of Yiru Wang. A scholar is included among the top collaborators of Yiru Wang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yiru Wang. Yiru Wang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Wang, Yiru, et al.. (2025). Drunk Texts: Insights on Consumer Drinking Behavior from Online Reviews of Alcoholic Beverage Products. Journal of Interactive Marketing. 60(4). 351–361. 1 indexed citations
2.
Zhang, Ping & Yiru Wang. (2025). Digital finance and stock price crash: Evidence from China. Emerging Markets Review. 66. 101287–101287.
3.
4.
Xu, Xun, et al.. (2024). From Consumption to Online Review Posting: Examining the Influential Factors of Conversion Rate. International Journal of Electronic Commerce. 28(4). 481–509. 1 indexed citations
5.
Zhu, Qingyun, Yiru Wang, Xun Xu, & Joseph Sarkis. (2024). How loud is consumer voice in product deletion decisions? Retail analytic insights. Journal of Retailing and Consumer Services. 82. 104110–104110. 1 indexed citations
6.
Wang, Yiru, Xun Xu, & Qingyun Zhu. (2024). Investigating the Signaling Mechanism of Consumer Reviews Toward Online Grocery Shopping. IEEE Transactions on Engineering Management. 71. 10727–10739. 2 indexed citations
7.
Zhang, Ping, et al.. (2023). Going public and innovation: Evidence from the ChiNext stock market. Economic Analysis and Policy. 80. 586–613. 4 indexed citations
8.
Wang, Yiru, César Zamudio, & Robert D. Jewell. (2023). The more they know: Using transparent online communication to combat fake online reviews. Business Horizons. 66(6). 753–764. 12 indexed citations
9.
Zhang, Ping, et al.. (2023). Digital finance and corporate innovation: evidence from China. Applied Economics. 56(5). 615–638. 42 indexed citations
10.
Wang, Yiru, et al.. (2023). Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness. Journal of Global Scholars of Marketing Science. 34(2). 143–162.
11.
Wang, Yiru, et al.. (2023). The Impact of Discrepancies between Offerors’ Self-Disclosure and Customers’ Reviews on Online Sales of Experiences in Sharing Economy. International Journal of Electronic Commerce. 27(4). 469–499. 3 indexed citations
12.
Wang, Yiru, et al.. (2023). Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship. The Journal of Marketing Theory and Practice. 32(3). 346–361. 6 indexed citations
13.
14.
Xu, Xun, et al.. (2023). Time matters: Investigating the asymmetric reflection of online reviews on customer satisfaction and recommendation across temporal lenses. International Journal of Information Management. 75. 102733–102733. 14 indexed citations
15.
Wang, Yiru, et al.. (2022). Strategic positioning of projects in crowdfunding platforms: do advanced technology terms referencing, signaling and articulation matter?. International Journal of Entrepreneurial Behaviour & Research. 31(2/3). 751–780. 5 indexed citations
16.
Wang, Yiru, et al.. (2021). Does the risk of major customer need to be balanced? The role of customer concentration in corporate governance. PLoS ONE. 16(11). e0259689–e0259689. 3 indexed citations
17.
Plangger, Kirk, et al.. (2021). Exploring the Value Of Shoppable Live Advertising. Journal of Advertising Research. 61(2). 129–132. 9 indexed citations
18.
Liu, Kairui, et al.. (2021). A personal credit forecasting method based on Stacking ensemble learning. 37 7. 62–66. 1 indexed citations
19.
Wang, Yiru & Qingyun Zhu. (2020). How Do You Manage Online Delivery Package Waste?. IEEE Engineering Management Review. 48(2). 184–192. 7 indexed citations
20.
Wang, Yiru, et al.. (2019). The Slowdown of the Chinese Economy. American Journal of Industrial and Business Management. 9(8). 1653–1665. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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