Michael W. Kroff

439 total citations
6 papers, 339 citations indexed

About

Michael W. Kroff is a scholar working on Marketing, Information Systems and Management and Sociology and Political Science. According to data from OpenAlex, Michael W. Kroff has authored 6 papers receiving a total of 339 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 3 papers in Information Systems and Management and 2 papers in Sociology and Political Science. Recurrent topics in Michael W. Kroff's work include Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Michael W. Kroff is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Michael W. Kroff collaborates with scholars based in United States. Michael W. Kroff's co-authors include David M. Szymanski, Lisa C. Troy, Julie Guidry Moulard, Judith Anne Garretson Folse and Kathrynn Pounders and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Consumer Marketing.

In The Last Decade

Michael W. Kroff

6 papers receiving 314 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Michael W. Kroff United States	5	159	153	120	68	58	6	339
Ingmar Geiger Germany	10	91 0.6×	122 0.8×	143 1.2×	33 0.5×	144 2.5×	25	343
Pelin Bicen United States	9	104 0.7×	162 1.1×	60 0.5×	20 0.3×	51 0.9×	24	314
Antti Sihvonen Finland	9	108 0.7×	123 0.8×	63 0.5×	21 0.3×	49 0.8×	21	294
Susumu Ogawa Japan	9	131 0.8×	131 0.9×	125 1.0×	41 0.6×	24 0.4×	14	464
Sebastian Hohenberg Germany	10	133 0.8×	103 0.7×	83 0.7×	21 0.3×	139 2.4×	12	337
Qinghong Xie China	5	120 0.8×	113 0.7×	111 0.9×	20 0.3×	119 2.1×	9	359
Rachna Kumar United States	6	79 0.5×	139 0.9×	80 0.7×	20 0.3×	96 1.7×	8	341
Talia Rymon Israel	6	117 0.7×	172 1.1×	77 0.6×	142 2.1×	72 1.2×	7	411
César Zamudio United States	9	117 0.7×	82 0.5×	110 0.9×	14 0.2×	55 0.9×	22	312
Gary F. Gebhardt Canada	5	199 1.3×	277 1.8×	87 0.7×	34 0.5×	228 3.9×	6	506

Countries citing papers authored by Michael W. Kroff

Since Specialization

Citations

This map shows the geographic impact of Michael W. Kroff's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael W. Kroff with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael W. Kroff more than expected).

Fields of papers citing papers by Michael W. Kroff

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael W. Kroff. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael W. Kroff. The network helps show where Michael W. Kroff may publish in the future.

Co-authorship network of co-authors of Michael W. Kroff

This figure shows the co-authorship network connecting the top 25 collaborators of Michael W. Kroff. A scholar is included among the top collaborators of Michael W. Kroff based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael W. Kroff. Michael W. Kroff is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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6 of 6 papers shown

1.

Kroff, Michael W., et al.. (2021). Developing brand advocacy through brand activities on Facebook. Journal of Consumer Marketing. 38(3). 328–338. 34 indexed citations

2.

Moulard, Julie Guidry, et al.. (2019). The Role of Suspense in Gaming: Inducing Consumers’ Game Enjoyment. Journal of Interactive Advertising. 19(3). 219–235. 8 indexed citations

3.

Kroff, Michael W., et al.. (2018). Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity. Journal of Relationship Marketing. 17(1). 52–70. 23 indexed citations

4.

Moulard, Julie Guidry, Michael W. Kroff, & Judith Anne Garretson Folse. (2011). Unraveling consumer suspense: The role of hope, fear, and probability fluctuations. Journal of Business Research. 65(3). 340–346. 20 indexed citations

5.

Szymanski, David M., Michael W. Kroff, & Lisa C. Troy. (2007). Innovativeness and new product success: insights from the cumulative evidence. Journal of the Academy of Marketing Science. 35(1). 35–52. 253 indexed citations

6.

Kroff, Michael W.. (2002). Mutilating Data and Discarding Variance: The Dangers of Dichotomizing Continuous Variables.. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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