Michael W. Kroff
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Strategy and Management top 5%
- Innovation and Knowledge Management
Papers in
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- Consumer Behavior in Brand Consumption and Identification 2
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- Technology Adoption and User Behaviour 3
- Co-authors
- Lisa C. Troy (1 shared paper)David M. Szymanski (1 shared paper)Youngtae Choi (2 shared papers)Julie Guidry Moulard (2 shared papers)Judith Anne Garretson Folse (1 shared paper)Sean D. Donevan (1 shared paper)Timothy R. Hylan (1 shared paper)Kathleen Saunders (1 shared paper)
- Journals
- Journal of Relationship Marketing (1 paper)Journal of Business Research (1 paper)Journal of Interactive Advertising (1 paper)Pain (1 paper)Journal of the Academy of Marketing Science (1 paper)
- Partner nations
- United States
In The Last Decade
Michael W. Kroff
7 papers receiving 374 citations
Peers
Comparison fields: 5 of 66
- Marketing 163
- Strategy and Management 154
- Business and International Management 20
- Management of Technology and Innovation 47
- Information Systems and Management 44
Countries citing papers authored by Michael W. Kroff
This map shows the geographic impact of Michael W. Kroff's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael W. Kroff with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael W. Kroff more than expected).
Fields of papers citing papers by Michael W. Kroff
This network shows the impact of papers produced by Michael W. Kroff. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael W. Kroff. The network helps show where Michael W. Kroff may publish in the future.
Co-authors
The 12 scholars most cited alongside Michael W. Kroff, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 257 | |
| 2 | 2015 | 48 | |
| 3 | 2021 | 37 | |
| 4 | 2018 | 24 | |
| 5 | 2011 | 21 | |
| 6 | 2019 | 8 | |
| 7 | Mutilating Data and Discarding Variance: The Dangers of Dichotomizing Continuous Variables. | 2002 | 1 |
About Michael W. Kroff
Michael W. Kroff is a scholar working on Marketing, Information Systems and Management, Sociology and Political Science, Human-Computer Interaction and Social Psychology, having authored 7 papers that have together received 396 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (2 papers), Water Quality and Resources Studies (1 paper), Opioid Use Disorder Treatment (1 paper), Psychology of Moral and Emotional Judgment (1 paper), Virtual Reality Applications and Impacts (1 paper) and Innovation and Knowledge Management (1 paper). The work is most often cited by research in Marketing (163 citations), Strategy and Management (154 citations), Business and International Management (20 citations), Management of Technology and Innovation (47 citations) and Information Systems and Management (44 citations). Michael W. Kroff has collaborated with scholars based in United States. Frequent co-authors include Lisa C. Troy, David M. Szymanski, Youngtae Choi, Julie Guidry Moulard, Judith Anne Garretson Folse, Sean D. Donevan, Timothy R. Hylan, Kathleen Saunders, Elizabeth T. Masters and David Carrell. Their work appears in journals such as Journal of Relationship Marketing, Journal of Business Research, Journal of Interactive Advertising, Pain and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.