William J. Gonzenbach

696 total citations
18 papers, 513 citations indexed

About

William J. Gonzenbach is a scholar working on Communication, Sociology and Political Science and Statistical and Nonlinear Physics. According to data from OpenAlex, William J. Gonzenbach has authored 18 papers receiving a total of 513 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Communication, 9 papers in Sociology and Political Science and 3 papers in Statistical and Nonlinear Physics. Recurrent topics in William J. Gonzenbach's work include Social Media and Politics (8 papers), Public Relations and Crisis Communication (4 papers) and Media Influence and Politics (3 papers). William J. Gonzenbach is often cited by papers focused on Social Media and Politics (8 papers), Public Relations and Crisis Communication (4 papers) and Media Influence and Politics (3 papers). William J. Gonzenbach collaborates with scholars based in United States, South Korea and Singapore. William J. Gonzenbach's co-authors include Brandi Watkins, Jing Xu, Stephen D. Perry, Elmie Nekmat, Robert Louis Stevenson, Andrew J. Flanagin, Karla K. Gower, Joseph E. Phelps, Chris J. Vargo and Young-Ju Kim and has published in prestigious journals such as Information Communication & Society, Political Communication and Journal of Broadcasting & Electronic Media.

In The Last Decade

William J. Gonzenbach

18 papers receiving 463 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
William J. Gonzenbach United States 13 293 239 88 74 66 18 513
Colleen Connolly-Ahern United States 12 226 0.8× 236 1.0× 33 0.4× 58 0.8× 57 0.9× 24 460
Elmie Nekmat Singapore 17 435 1.5× 376 1.6× 30 0.3× 42 0.6× 76 1.2× 25 674
Peter Clarke United States 5 262 0.9× 168 0.7× 107 1.2× 12 0.2× 112 1.7× 11 524
Joe Bob Hester United States 10 238 0.8× 268 1.1× 55 0.6× 40 0.5× 59 0.9× 15 497
Yoonhyeung Choi South Korea 8 297 1.0× 300 1.3× 86 1.0× 69 0.9× 70 1.1× 17 526
Brenda Wrigley United States 6 221 0.8× 261 1.1× 26 0.3× 64 0.9× 17 0.3× 9 464
Brandon Boatwright United States 10 345 1.2× 268 1.1× 45 0.5× 24 0.3× 31 0.5× 32 566
Shin-Il Moon United States 9 257 0.9× 161 0.7× 39 0.4× 12 0.2× 48 0.7× 21 436
So‐Hyang Yoon United States 3 327 1.1× 369 1.5× 43 0.5× 15 0.2× 26 0.4× 5 510
Richard T. Cole United States 7 255 0.9× 172 0.7× 102 1.2× 26 0.4× 72 1.1× 11 442

Countries citing papers authored by William J. Gonzenbach

Since Specialization
Citations

This map shows the geographic impact of William J. Gonzenbach's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William J. Gonzenbach with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William J. Gonzenbach more than expected).

Fields of papers citing papers by William J. Gonzenbach

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William J. Gonzenbach. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William J. Gonzenbach. The network helps show where William J. Gonzenbach may publish in the future.

Co-authorship network of co-authors of William J. Gonzenbach

This figure shows the co-authorship network connecting the top 25 collaborators of William J. Gonzenbach. A scholar is included among the top collaborators of William J. Gonzenbach based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William J. Gonzenbach. William J. Gonzenbach is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Gonzenbach, William J., et al.. (2016). First and Second Levels of Intermedia Agenda Setting: Political Advertising, Newspapers, and Twitter during the 2012 U.S. Presidential Election. International journal of communication. 10. 20. 15 indexed citations
2.
Nekmat, Elmie, Karla K. Gower, William J. Gonzenbach, & Andrew J. Flanagin. (2015). Source effects in the micro-mobilization of collective action via social media. Information Communication & Society. 18(9). 1076–1091. 31 indexed citations
3.
Meng, Juan, William J. Gonzenbach, & Po‐Lin Pan. (2014). Third-person perception of cosmeceutical product advertising: The moderating role of body esteem. Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing. 14(2-3). 163–171. 3 indexed citations
4.
Nekmat, Elmie & William J. Gonzenbach. (2013). Multiple Opinion Climates in Online Forums. Journalism & Mass Communication Quarterly. 90(4). 736–756. 40 indexed citations
5.
Gonzenbach, William J.. (2013). The Media, the President, and Public Opinion. 2 indexed citations
6.
Watkins, Brandi & William J. Gonzenbach. (2013). Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. Journal of Marketing for HIGHER EDUCATION. 23(1). 15–33. 102 indexed citations
7.
Ki, Eyun‐Jung, et al.. (2012). Determinants of ethical practices of public relations practitioners in Korea. Asian Journal of Communication. 22(2). 140–159. 1 indexed citations
8.
Xu, Jing & William J. Gonzenbach. (2008). Does a Perceptual Discrepancy Lead to Action? A Meta-analysis of the Behavioral Component of the Third-Person Effect. International Journal of Public Opinion Research. 20(3). 375–385. 84 indexed citations
9.
Gonzenbach, William J., et al.. (2007). Communications with Management in Times of Difficulty and Crisis: Silence Explained. International Journal of Strategic Communication. 1(3). 139–150. 6 indexed citations
10.
Perry, Stephen D. & William J. Gonzenbach. (2000). Inhibiting Speech through Exemplar Distribution: Can We Predict a Spiral of Silence?. Journal of Broadcasting & Electronic Media. 44(2). 268–281. 23 indexed citations
11.
Perry, Stephen D. & William J. Gonzenbach. (1997). Effects of news exemplification extended: Considerations of controversiality and perceived future opinion. Journal of Broadcasting & Electronic Media. 41(2). 229–244. 42 indexed citations
12.
Gonzenbach, William J.. (1995). The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991. Medical Entomology and Zoology. 43 indexed citations
13.
Phelps, Joseph E., et al.. (1994). Press coverage and public perception of direct marketing and consumer privacy. Journal of Direct Marketing. 8(2). 9–22. 22 indexed citations
14.
Gonzenbach, William J. & Robert Louis Stevenson. (1994). Children with AIDS Attending Public School: An Analysis of the Spiral of Silence. Political Communication. 11(1). 3–18. 20 indexed citations
15.
Gonzenbach, William J.. (1993). The media's language of the drug issue, 1984–1991: Considerations for the cultural definition of an issue over time. Howard Journal of Communications. 5(1-2). 46–68. 7 indexed citations
16.
Gonzenbach, William J., et al.. (1992). The world of U.S. network television news: Eighteen years of international and foreign news coverage. Gazette (Leiden Netherlands). 50(1). 53–72. 24 indexed citations
17.
Gonzenbach, William J.. (1992). A TIME-SERIES ANALYSIS OF THE DRUG ISSUE, 1985–1990: THE PRESS, THE PRESIDENT AND PUBLIC OPINIO. International Journal of Public Opinion Research. 4(2). 126–147. 34 indexed citations
18.
Gonzenbach, William J.. (1992). The Conformity Hypothesis: Empirical Considerations for the Spiral of Silence's First Link. Journalism Quarterly. 69(3). 633–645. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026