Bernard Cova
Impact in
- Marketing top 1%
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 11
- Service and Product Innovation 8
- Management, Economics, and Public Policy 4
-
- Innovation and Knowledge Management 7
- Business Strategy and Innovation 5
- Co-authors
- Robert Salle (9 shared papers)Tim D. White (1 shared paper)Antonella Carù (2 shared papers)Robert Spencer (4 shared papers)João F. Proença (3 shared papers)Olivier Badot (3 shared papers)Véronique Cova (1 shared paper)Björn Sven Ivens (2 shared papers)
In The Last Decade
Bernard Cova
28 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 78
- Marketing 712
- Organizational Behavior and Human Resource Management 429
- Strategy and Management 559
- Management Information Systems 248
- Tourism, Leisure and Hospitality Management 37
Countries citing papers authored by Bernard Cova
This map shows the geographic impact of Bernard Cova's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernard Cova with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernard Cova more than expected).
Fields of papers citing papers by Bernard Cova
This network shows the impact of papers produced by Bernard Cova. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernard Cova. The network helps show where Bernard Cova may publish in the future.
Co-authors
The 18 scholars most cited alongside Bernard Cova, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 30 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 303 | |
| 2 | 2010 | 163 | |
| 3 | 2013 | 87 | |
| 4 | 2008 | 83 | |
| 5 | 1997 | 73 | |
| 6 | 1996 | 70 | |
| 7 | 1993 | 63 | |
| 8 | 2009 | 55 | |
| 9 | 2009 | 54 | |
| 10 | 2016 | 47 | |
| 11 | 2009 | 40 | |
| 12 | 1994 | 37 | |
| 13 | 2021 | 31 | |
| 14 | 2009 | 29 | |
| 15 | 1993 | 25 | |
| 16 | Communauté et consommation: prospective pour un "marketing tribal" | 1995 | 24 |
| 17 | 2008 | 24 | |
| 18 | 2016 | 18 | |
| 19 | 2011 | 16 | |
| 20 | 2020 | 16 |
About Bernard Cova
Bernard Cova is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management and Management Information Systems, having authored 30 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Service and Product Innovation (8 papers), Innovation and Knowledge Management (7 papers), Digital Marketing and Social Media (6 papers), Business Strategy and Innovation (5 papers), Management, Economics, and Public Policy (4 papers), Customer Service Quality and Loyalty (4 papers) and Outsourcing and Supply Chain Management (2 papers). The work is most often cited by research in Marketing (712 citations), Organizational Behavior and Human Resource Management (429 citations), Strategy and Management (559 citations), Management Information Systems (248 citations) and Tourism, Leisure and Hospitality Management (37 citations). Bernard Cova has collaborated with scholars based in France, Italy and Poland. Frequent co-authors include Robert Salle, Tim D. White, Antonella Carù, Robert Spencer, João F. Proença, Olivier Badot, Véronique Cova, Björn Sven Ivens, Laurence Dessart and Anne Jalkala. Their work appears in journals such as Industrial Marketing Management, European Management Journal, Journal of Marketing Management, International Business Review and Journal of Consumer Affairs.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.