Anita Luo
- Marketing top 2%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management
- Information Systems and Management top 10%
- Co-authors
- V. KumarKevin Lane KellerLeigh McAlisterVithala R. RaoRobert P. LeoneRajendra K. SrivastavaXi ZhangS. Sriram
- Topics
- Consumer Market Behavior and Pricing (5 papers)Customer churn and segmentation (4 papers)Customer Service Quality and Loyalty (2 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- United StatesUnited Kingdom
In The Last Decade
Anita Luo
5 papers receiving 403 citations
Peers
Comparison fields: 5 of 52
- Marketing 355
- Sociology and Political Science 204
- Organizational Behavior and Human Resource Management 178
- Strategy and Management 55
- Information Systems and Management 48
Countries citing papers authored by Anita Luo
This map shows the geographic impact of Anita Luo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anita Luo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anita Luo more than expected).
Fields of papers citing papers by Anita Luo
This network shows the impact of papers produced by Anita Luo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anita Luo. The network helps show where Anita Luo may publish in the future.
Co-authorship network of co-authors of Anita Luo
This figure shows the co-authorship network connecting the top 25 collaborators of Anita Luo. A scholar is included among the top collaborators of Anita Luo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anita Luo. Anita Luo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 22 | |
| 2 | 94 | |
| 3 | 40 | |
| 4 | 41 | |
| 5 | 261 |
About Anita Luo
Anita Luo is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, having authored 5 papers that have together received 458 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (5 papers), Customer churn and segmentation (4 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (355 citations), Organizational Behavior and Human Resource Management (178 citations) and Information Systems and Management (48 citations). Anita Luo has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include V. Kumar, Kevin Lane Keller, Leigh McAlister, Vithala R. Rao, Robert P. Leone, Rajendra K. Srivastava, Xi Zhang, S. Sriram, Pradeep K. Chintagunta and Andrew Baker. Their work appears in journals such as Journal of Marketing Research, Journal of Business Research and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.