William W. Keep

484 total citations
17 papers, 362 citations indexed

About

William W. Keep is a scholar working on Marketing, Strategy and Management and Management of Technology and Innovation. According to data from OpenAlex, William W. Keep has authored 17 papers receiving a total of 362 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Management of Technology and Innovation. Recurrent topics in William W. Keep's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Management and Marketing Education (3 papers). William W. Keep is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Management and Marketing Education (3 papers). William W. Keep collaborates with scholars based in United States. William W. Keep's co-authors include Stanley C. Hollander, Roger Dickinson, Chris Manolis, Mary L. Joyce, D.G. Brian Jones, David Lambert, Roger J. Calantone, Jule B. Gassenheimer, Glenn S. Omura and David J. Burns and has published in prestigious journals such as Journal of Marketing, Journal of Business Ethics and Industrial Marketing Management.

In The Last Decade

William W. Keep

15 papers receiving 299 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
William W. Keep United States	9	222	139	85	81	32	17	362
Antony Beckett United Kingdom	7	156 0.7×	148 1.1×	120 1.4×	42 0.5×	30 0.9×	8	338
Richard R. Dolphin United Kingdom	9	143 0.6×	122 0.9×	90 1.1×	218 2.7×	12 0.4×	13	419
Felipe Zambaldi Brazil	9	95 0.4×	67 0.5×	115 1.4×	50 0.6×	21 0.7×	41	285
Hayford Amegbe Ghana	11	94 0.4×	77 0.6×	110 1.3×	69 0.9×	16 0.5×	28	286
Ian Combe United Kingdom	8	82 0.4×	131 0.9×	63 0.7×	178 2.2×	9 0.3×	11	359
Tamilla Curtis United States	10	133 0.6×	124 0.9×	106 1.2×	102 1.3×	6 0.2×	24	344
Mushtaq Ahmad Darzi India	9	153 0.7×	186 1.3×	110 1.3×	51 0.6×	11 0.3×	24	363
Dennis J. Cahill United States	9	137 0.6×	160 1.2×	75 0.9×	110 1.4×	4 0.1×	30	369
Christiane Bode Italy	7	114 0.5×	100 0.7×	63 0.7×	192 2.4×	14 0.4×	9	305
Raimar Richers Brazil	5	133 0.6×	89 0.6×	59 0.7×	91 1.1×	6 0.2×	23	296

Countries citing papers authored by William W. Keep

Since Specialization

Citations

This map shows the geographic impact of William W. Keep's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William W. Keep with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William W. Keep more than expected).

Fields of papers citing papers by William W. Keep

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William W. Keep. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William W. Keep. The network helps show where William W. Keep may publish in the future.

Co-authorship network of co-authors of William W. Keep

This figure shows the co-authorship network connecting the top 25 collaborators of William W. Keep. A scholar is included among the top collaborators of William W. Keep based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William W. Keep. William W. Keep is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

1.

Keep, William W.. (2024). How to Co-opt Marketing Professors in 5 Easy Steps. Journal of Customer Behaviour. 23(1). 33–46.

2.

Keep, William W., et al.. (2014). Multilevel marketing and pyramid schemes in the United States. Journal of Historical Research in Marketing. 6(2). 188–210. 53 indexed citations

3.

Burns, David J., Chris Manolis, & William W. Keep. (2010). Fear of crime on shopping intentions: an examination. International Journal of Retail & Distribution Management. 38(1). 45–56. 8 indexed citations

4.

Jones, D.G. Brian & William W. Keep. (2009). Hollander's doctoral seminar in the history of marketing thought. Journal of Historical Research in Marketing. 1(1). 151–164. 13 indexed citations

5.

Keep, William W. & Gary P. Schneider. (2009). Deception and defection from ethical norms in market relationships: a general analytic framework. Business Ethics A European Review. 19(1). 64–80. 4 indexed citations

6.

Keep, William W.. (2008). Furthering Organizational Priorities with Less Than Truthful Behavior: A Call for Additional Tools. Journal of Business Ethics. 86(1). 81–90. 2 indexed citations

7.

Keep, William W.. (2003). Adam Smith's imperfect invisible hand: motivations to mislead. Business Ethics A European Review. 12(4). 343–353. 1 indexed citations

8.

Keep, William W., et al.. (2002). Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes. Journal of Public Policy & Marketing. 21(1). 139–151. 98 indexed citations

9.

Hollander, Stanley C., William W. Keep, & Roger Dickinson. (1999). Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective. Journal of Public Policy & Marketing. 18(2). 265–269. 11 indexed citations

10.

Keep, William W., Stanley C. Hollander, & Roger Dickinson. (1998). Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective. Journal of Marketing. 62(2). 31–45. 76 indexed citations

11.

Keep, William W., Stanley C. Hollander, & Roger Dickinson. (1998). Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective. Journal of Marketing. 62(2). 31–31. 39 indexed citations

12.

Gassenheimer, Jule B. & William W. Keep. (1998). Generalizing Diversification Theory across Economic Sectors: Theoretical and Empirical Considerations. The Journal of Marketing Theory and Practice. 6(1). 38–47. 5 indexed citations

13.

Keep, William W., Stanley C. Hollander, & Roger J. Calantone. (1996). Retail diversification in the USA. Journal of Retailing and Consumer Services. 3(1). 1–9. 7 indexed citations

14.

Gassenheimer, Jule B. & William W. Keep. (1995). The Effect of Diversification on Manufacturers, Wholesalers, and Retailers. Journal of managerial issues. 7(1). 13. 5 indexed citations

15.

Manolis, Chris, William W. Keep, Mary L. Joyce, & David Lambert. (1994). Testing the Underlying Structure of a Store Image Scale. Educational and Psychological Measurement. 54(3). 628–645. 29 indexed citations

16.

Keep, William W.. (1994). Structuring the Macromarket: Lessons from Alexander Hamilton. Journal of Macromarketing. 14(1). 23–30. 2 indexed citations

17.

Keep, William W., Glenn S. Omura, & Roger J. Calantone. (1994). What managers should know about their competitors' patented technologies. Industrial Marketing Management. 23(3). 257–264. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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