Amy Wong

3.2k total citations
56 papers, 2.3k citations indexed

About

Amy Wong is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Amy Wong has authored 56 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 26 papers in Organizational Behavior and Human Resource Management and 20 papers in Sociology and Political Science. Recurrent topics in Amy Wong's work include Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (18 papers). Amy Wong is often cited by papers focused on Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (18 papers). Amy Wong collaborates with scholars based in Singapore, Australia and Austria. Amy Wong's co-authors include Amrik S. Sohal, Lianxi Zhou, Alison Dean, Christopher White, Jeremy B. Williams, Carmen Kar Hang Lee, Y. Y. Hung, Lee M, Sonja Yrjo Olavi Petrovic-Lazarevic and Kevin Kam Fung Yuen and has published in prestigious journals such as Molecular Pharmacology, Journal of Retailing and Consumer Services and Journal of Services Marketing.

In The Last Decade

Amy Wong

52 papers receiving 2.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Amy Wong Singapore 21 1.4k 1.4k 881 385 251 56 2.3k
Riza Casidy Australia 26 713 0.5× 1.2k 0.9× 1.0k 1.2× 251 0.7× 337 1.3× 67 2.1k
Anne Martensen Denmark 21 1.0k 0.7× 875 0.6× 626 0.7× 387 1.0× 327 1.3× 49 1.9k
Shun Yin Lam Singapore 12 1.3k 1.0× 1.3k 0.9× 764 0.9× 590 1.5× 311 1.2× 15 2.2k
Víctor Iglesias Argüelles Spain 23 972 0.7× 1.1k 0.8× 733 0.8× 180 0.5× 359 1.4× 63 2.0k
Inger Roos Sweden 17 1.9k 1.4× 1.6k 1.2× 945 1.1× 579 1.5× 404 1.6× 30 2.7k
Sonia San Martín Gutiérrez Spain 29 763 0.5× 1.2k 0.9× 1.2k 1.4× 870 2.3× 244 1.0× 111 2.3k
Celso Augusto de Matos Brazil 20 1.1k 0.8× 1.3k 0.9× 1.0k 1.2× 535 1.4× 279 1.1× 65 2.2k
L. Jean Harrison‐Walker United States 16 1.1k 0.8× 1.1k 0.8× 1.2k 1.4× 463 1.2× 259 1.0× 32 2.1k
Roger Marshall New Zealand 25 941 0.7× 1.5k 1.1× 1.1k 1.3× 345 0.9× 310 1.2× 70 2.5k
Phillip Samouel United Kingdom 9 643 0.5× 798 0.6× 683 0.8× 513 1.3× 227 0.9× 15 1.6k

Countries citing papers authored by Amy Wong

Since Specialization
Citations

This map shows the geographic impact of Amy Wong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Amy Wong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Amy Wong more than expected).

Fields of papers citing papers by Amy Wong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Amy Wong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Amy Wong. The network helps show where Amy Wong may publish in the future.

Co-authorship network of co-authors of Amy Wong

This figure shows the co-authorship network connecting the top 25 collaborators of Amy Wong. A scholar is included among the top collaborators of Amy Wong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Amy Wong. Amy Wong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Wong, Amy, et al.. (2025). Technology in luxury brands: always a bridesmaid, never a bride. Asia Pacific Journal of Marketing and Logistics. 38(3). 764–779.
2.
Wong, Amy, et al.. (2025). Examining the Positive and Negative Effects of Smartness and Humanness in Human‐Robot Interactions. Journal of Consumer Behaviour. 24(4). 1894–1914. 1 indexed citations
3.
Wong, Amy, et al.. (2024). Service robot acceptance in museums: an empirical study using the service robot acceptance model (sRAM). Journal of Services Marketing. 38(5). 619–635. 20 indexed citations
4.
Wong, Amy. (2023). Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty. Journal of Relationship Marketing. 22(2). 87–114. 14 indexed citations
5.
Wong, Amy, et al.. (2023). Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. Journal of Retailing and Consumer Services. 75. 103507–103507. 22 indexed citations
6.
Wong, Amy. (2023). How green sustainability efforts affect brand-related outcomes. Asia-Pacific Journal of Business Administration. 16(5). 1182–1201. 4 indexed citations
7.
Wong, Amy. (2022). How social capital builds online brand advocacy in luxury social media brand communities. Journal of Retailing and Consumer Services. 70. 103143–103143. 69 indexed citations
8.
Wong, Amy, et al.. (2022). Retaining consumer engagement in online retail brand communities. International Journal of Retail & Distribution Management. 51(8). 1010–1026. 6 indexed citations
9.
Yuen, Kevin Kam Fung & Amy Wong. (2021). Designing an Effective Hackathon via University-Industry Collaboration for Data Science Education. PolyU Institutional Research Archive (Hong Kong Polytechnic University). 1–6. 7 indexed citations
10.
Wong, Amy, et al.. (2021). Understanding the brand and website effects of online loyalty: a mediation perspective. Journal of Marketing Management. 38(3-4). 333–368. 43 indexed citations
11.
Wong, Amy & Lee M. (2021). Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital. Journal of Retailing and Consumer Services. 65. 102866–102866. 26 indexed citations
12.
Wong, Amy. (2021). The nature of peer‐initiated brand communities on social media platforms. Journal of Consumer Behaviour. 20(6). 1629–1647. 9 indexed citations
13.
Wong, Amy. (2020). Consumer Perceptions of Service Convenience in Hedonic and Utilitarian Retail Settings in China. Journal of International Consumer Marketing. 33(4). 452–470. 21 indexed citations
14.
Wong, Amy, et al.. (2020). Customer perceptions of shared autonomous vehicle usage: an empirical study. International Journal of Automotive Technology and Management. 20(1). 108–108. 4 indexed citations
15.
16.
Wong, Amy, et al.. (2014). Online Executive Education for Women Leaders. International journal of business and economics. 9(2).
17.
Wong, Amy, et al.. (2011). Brand India: Destination Marketing through Country Branding. SSRN Electronic Journal. 1 indexed citations
18.
Wong, Amy & Lianxi Zhou. (2006). Determinants and Outcomes of Relationship Quality. Journal of International Consumer Marketing. 18(3). 81–105. 64 indexed citations
19.
Williams, Jeremy B., et al.. (2006). A Quality Assurance Framework for Recruiting, Training (and Retaining) Virtual Adjunct Faculty. Molecular Pharmacology. 9(1). 8 indexed citations
20.
Williams, Jeremy B., et al.. (2004). The virtual university and the quality assuranceprocess: Recruiting and retaining the right faculty. QUT Business School. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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