Rebecca Mardon
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 3
- Gender Studies top 10%
- Gender, Feminism, and Media 3
- Human-Computer Interaction top 10%
- Sociology and Political Science top 10%
- Digital Marketing and Social Media 4
- Impact of Technology on Adolescents 2
- Emotional Labor in Professions 1
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- Entrepreneurship Studies and Influences 1
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- Emotions and Moral Behavior 1
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- Evolutionary Psychology and Human Behavior 1
Rebecca Mardon
6 papers receiving 263 citations
Peers
Comparison fields: 5 of 55
- Marketing 124
- Gender Studies 47
- Human-Computer Interaction 25
- Sociology and Political Science 173
- Business and International Management 7
Countries citing papers authored by Rebecca Mardon
This map shows the geographic impact of Rebecca Mardon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rebecca Mardon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rebecca Mardon more than expected).
Fields of papers citing papers by Rebecca Mardon
This network shows the impact of papers produced by Rebecca Mardon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rebecca Mardon. The network helps show where Rebecca Mardon may publish in the future.
Co-authorship network
The 6 scholars most cited alongside Rebecca Mardon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 46 | |
| 2 | 2023 | 16 | |
| 3 | 2023 | 0 | |
| 4 | 2022 | 25 | |
| 5 | 2021 | 58 | |
| 6 | 2018 | 67 | |
| 7 | 2018 | 68 |
About Rebecca Mardon
Rebecca Mardon is a scholar working on Business and International Management, Marketing and Gender Studies, having authored 7 papers that have together received 280 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Gender, Feminism, and Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Impact of Technology on Adolescents (2 papers), Entrepreneurship Studies and Influences (1 paper), Emotions and Moral Behavior (1 paper), Evolutionary Psychology and Human Behavior (1 paper) and Emotional Labor in Professions (1 paper). The work is most often cited by research in Marketing (124 citations), Gender Studies (47 citations) and Human-Computer Interaction (25 citations). Rebecca Mardon has collaborated with scholars based in United Kingdom and Canada. Frequent co-authors include Hayley Cocker, Kate L. Daunt, Russell W. Belk, Mike Molesworth, Georgiana Grigore and Janice Denegri‐Knott. Their work appears in journals such as Journal of Consumer Research, Journal of Business Research and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.