George Baltas

2.9k total citations
54 papers, 2.1k citations indexed

About

George Baltas is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, George Baltas has authored 54 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 17 papers in Economics and Econometrics and 9 papers in Sociology and Political Science. Recurrent topics in George Baltas's work include Consumer Market Behavior and Pricing (29 papers), Consumer Retail Behavior Studies (14 papers) and Economic and Environmental Valuation (13 papers). George Baltas is often cited by papers focused on Consumer Market Behavior and Pricing (29 papers), Consumer Retail Behavior Studies (14 papers) and Economic and Environmental Valuation (13 papers). George Baltas collaborates with scholars based in Greece, United Kingdom and United States. George Baltas's co-authors include Paraskevas C. Argouslidis, Marc Prieto, Valentina Stan, Peter Doyle, Helen Salavou, Spyros Lioukas, Charalampos Saridakis, Dionysis Skarmeas, Paulina Papastathopoulou and Flora Kokkinaki and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Polymer.

In The Last Decade

George Baltas

53 papers receiving 1.9k citations

Peers

George Baltas

MARKE

SPS

OBHRM

Anuj Sharma India

Thomas Reutterer Austria

Florian Zettelmeyer United States

Sheryl E. Kimes United States

Santiago Gallino United States

Antonio Moreno United States

Karan Girotra United States

Lee G. Cooper United States

Madeleine Pullman United States

Markus Böhm Germany

Anuj Sharma India

George Baltas

408 ×0.3

MARKE

452 ×1.1

SPS

289 ×0.8

149 ×0.4

169 ×0.6

OBHRM

Citations per year, relative to George Baltas George Baltas (= 1×) peers Anuj Sharma

Countries citing papers authored by George Baltas

Since Specialization

Citations

This map shows the geographic impact of George Baltas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George Baltas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George Baltas more than expected).

Fields of papers citing papers by George Baltas

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by George Baltas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George Baltas. The network helps show where George Baltas may publish in the future.

Co-authorship network of co-authors of George Baltas

This figure shows the co-authorship network connecting the top 25 collaborators of George Baltas. A scholar is included among the top collaborators of George Baltas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with George Baltas. George Baltas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Baltas, George, et al.. (2025). Chatbot marketing efforts in the era of artificial intelligence: The moderating role of individualism. International Marketing Review. 42(4). 788–816. 1 indexed citations

Baltas, George, et al.. (2025). An Analysis of Polling Performance in the 2024 US Presidential Election. Presidential Studies Quarterly. 55(2). 127–135.

Baltas, George, et al.. (2024). Self-service technologies in retail stores: how phygital retailing creates customer value and drives choice confidence. Information Technology and People. 39(1). 354–374. 1 indexed citations

Prieto, Marc, Valentina Stan, & George Baltas. (2021). New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective. Journal of Retailing and Consumer Services. 64. 102795–102795. 29 indexed citations

Prieto, Marc, George Baltas, & Valentina Stan. (2017). Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?. Transportation Research Part A Policy and Practice. 101. 218–227. 194 indexed citations

Saridakis, Charalampos, Stelios Tsafarakis, Pavlos Delias, George Baltas, & Nikolaos Matsatsinis. (2014). Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism. Expert Systems with Applications. 42(5). 2323–2335. 11 indexed citations

Saridakis, Charalampos & George Baltas. (2014). Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market. Marketing Letters. 27(1). 77–87. 9 indexed citations

Prieto, Marc, Barbara Caemmerer, & George Baltas. (2014). Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices. Journal of Retailing and Consumer Services. 22. 206–212. 23 indexed citations

Baltas, George, Stelios Tsafarakis, Charalampos Saridakis, & Nikolaos Matsatsinis. (2012). Biologically Inspired Approaches to Strategic Service Design. Journal of Service Research. 16(2). 186–201. 9 indexed citations

10.

Baltas, George, Paraskevas C. Argouslidis, & Dionysis Skarmeas. (2010). The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach. Journal of Retailing. 86(1). 37–50. 73 indexed citations

11.

Baltas, George. (2007). Econometric Models for Discrete Choice Analysis of Travel and Tourism Demand. Journal of Travel & Tourism Marketing. 21(4). 25–40. 22 indexed citations

12.

Argouslidis, Paraskevas C. & George Baltas. (2007). Structure in product line management: The role of formalization in service elimination decisions. Journal of the Academy of Marketing Science. 35(4). 475–491. 27 indexed citations

13.

Baltas, George & Paulina Papastathopoulou. (2003). Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector. International Journal of Retail & Distribution Management. 31(10). 498–507. 59 indexed citations

14.

Baourakis, George & George Baltas. (2003). Comparative behavioural analysis in selected EU countries: A brand modelling approach. Operational Research. 3(2). 165–182. 8 indexed citations

15.

Baltas, George. (2002). An applied analysis of brand demand structure. Applied Economics. 34(9). 1171–1175. 6 indexed citations

16.

Baltas, George & Jonathan Freeman. (2001). Hedonic Price Methods and the Structure of High-Technology Industrial Markets. Industrial Marketing Management. 30(7). 599–607. 25 indexed citations

17.

Baltas, George. (2001). Nutrition labelling: issues and policies. European Journal of Marketing. 35(5/6). 708–721. 92 indexed citations

18.

Baltas, George. (2001). Utility‐consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications*. Decision Sciences. 32(3). 399–422. 12 indexed citations

19.

Baltas, George & Peter Doyle. (1998). An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics. Journal of the Operational Research Society. 49(8). 790–798. 25 indexed citations

20.

Baltas, George. (1997). Determinants of store brand choice: a behavioral analysis. Journal of Product & Brand Management. 6(5). 315–324. 190 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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