Hyoryung Nam
- Marketing top 5%
- Sharing Economy and Platforms 2
- Consumer Behavior in Brand Consumption and Identification 2
- Computer Science Applications top 10%
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- Technology Adoption and User Behaviour 1
- Communication top 10%
- Sociology and Political Science top 10%
- Digital Marketing and Social Media 4
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- Customer Service Quality and Loyalty 2
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- Digital Platforms and Economics 2
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- Statistical Methods and Bayesian Inference 1
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- Experimental Behavioral Economics Studies 1
- Co-authors
- P.K. KannanYogesh V. JoshiStefan StremerschNuno CamachoJeonghye ChoiMichel WedelUlf BöckenholtPeter Ebbes
- Journals
- Journal of Marketing (3 papers)Journal of International Business Studies (1 paper)Industrial Marketing Management (1 paper)
- Partner nations
- United StatesNetherlandsSouth Korea
In The Last Decade
Hyoryung Nam
8 papers receiving 322 citations
Peers
Comparison fields: 5 of 56
- Marketing 167
- Computer Science Applications 48
- Information Systems and Management 55
- Communication 38
- Sociology and Political Science 204
Countries citing papers authored by Hyoryung Nam
This map shows the geographic impact of Hyoryung Nam's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyoryung Nam with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyoryung Nam more than expected).
Fields of papers citing papers by Hyoryung Nam
This network shows the impact of papers produced by Hyoryung Nam. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyoryung Nam. The network helps show where Hyoryung Nam may publish in the future.
Co-authorship network
The 8 scholars most cited alongside Hyoryung Nam, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2021 | 31 | |
| 3 | 2021 | 7 | |
| 4 | 2020 | 73 | |
| 5 | 2019 | 80 | |
| 6 | 2017 | 74 | |
| 7 | 2014 | 1 | |
| 8 | 2014 | 85 |
About Hyoryung Nam
Hyoryung Nam is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 8 papers that have together received 352 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Sharing Economy and Platforms (2 papers), Customer Service Quality and Loyalty (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Platforms and Economics (2 papers), Statistical Methods and Bayesian Inference (1 paper), Technology Adoption and User Behaviour (1 paper) and Experimental Behavioral Economics Studies (1 paper). The work is most often cited by research in Marketing (167 citations), Computer Science Applications (48 citations) and Information Systems and Management (55 citations). Hyoryung Nam has collaborated with scholars based in United States, Netherlands and South Korea. Frequent co-authors include P.K. Kannan, Yogesh V. Joshi, Stefan Stremersch, Nuno Camacho, Jeonghye Choi, Michel Wedel, Ulf Böckenholt and Peter Ebbes. Their work appears in journals such as Journal of Marketing, Journal of International Business Studies and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.