Jurui Zhang

622 total citations
16 papers, 465 citations indexed

About

Jurui Zhang is a scholar working on Sociology and Political Science, Marketing and Artificial Intelligence. According to data from OpenAlex, Jurui Zhang has authored 16 papers receiving a total of 465 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 7 papers in Marketing and 2 papers in Artificial Intelligence. Recurrent topics in Jurui Zhang's work include Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (4 papers) and Media Influence and Politics (3 papers). Jurui Zhang is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (4 papers) and Media Influence and Politics (3 papers). Jurui Zhang collaborates with scholars based in United States and China. Jurui Zhang's co-authors include Yubo Chen, Yong Liu, Angela Xia Liu, Liu Yong, Ying Xie, Jan‐Benedict E.M. Steenkamp, Raymond Liu, Menglin Li, Raymond Liu and Yubo Chen and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.

In The Last Decade

Jurui Zhang

15 papers receiving 446 citations

Peers

Jurui Zhang

SPS

MARKE

ISM

OBHRM

Hyoryung Nam United States

Chunyu Li China

Aneela Malik Saudi Arabia

Alexis Mavrommatis Spain

Bikramjit Rishi India

Nathalie Peña-García Colombia

Naveen Amblee India

Mohammad Hamdi Al Khasawneh Jordan

Rahul Bodhi India

Brian I. Spaid United States

Hyoryung Nam United States

Jurui Zhang

204 ×0.6

SPS

167 ×0.7

MARKE

38 ×0.6

55 ×0.8

ISM

46 ×0.8

OBHRM

Citations per year, relative to Jurui Zhang Jurui Zhang (= 1×) peers Hyoryung Nam

Countries citing papers authored by Jurui Zhang

Since Specialization

Citations

This map shows the geographic impact of Jurui Zhang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jurui Zhang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jurui Zhang more than expected).

Fields of papers citing papers by Jurui Zhang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jurui Zhang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jurui Zhang. The network helps show where Jurui Zhang may publish in the future.

Co-authorship network of co-authors of Jurui Zhang

This figure shows the co-authorship network connecting the top 25 collaborators of Jurui Zhang. A scholar is included among the top collaborators of Jurui Zhang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jurui Zhang. Jurui Zhang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Zhang, Jurui, et al.. (2025). When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions. Journal of Retailing.

Chen, Yubo, Qi Wang, & Jurui Zhang. (2025). The role of cross-border E-commerce platforms in the digital economy: empower firms to gain global market insights to increase global competitiveness. 1(1). 1 indexed citations

Liu, Angela Xia, Yinglei Wang, & Jurui Zhang. (2023). The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective. Journal of Interactive Marketing. 58(4). 361–379. 4 indexed citations

Li, Menglin, et al.. (2022). Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations. Journal of Retailing and Consumer Services. 67. 102990–102990. 12 indexed citations

Zhang, Jurui, et al.. (2019). The more the better? Exploring the effects of reviewer social networks on online reviews. Journal of Marketing Management. 35(17-18). 1667–1688. 8 indexed citations

Liu, Angela Xia, Ying Xie, & Jurui Zhang. (2019). It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews. Journal of Interactive Marketing. 46(1). 70–86. 71 indexed citations

Zhang, Jurui. (2019). Listening to the Consumer: Exploring Review Topics on Airbnb and Their Impact on Listing Performance. The Journal of Marketing Theory and Practice. 27(4). 371–389. 29 indexed citations

Zhang, Jurui. (2019). What’s yours is mine: exploring customer voice on Airbnb using text-mining approaches. Journal of Consumer Marketing. 36(5). 655–665. 78 indexed citations

Liu, Angela Xia, Jan‐Benedict E.M. Steenkamp, & Jurui Zhang. (2018). Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry. Journal of Marketing Research. 55(4). 507–523. 31 indexed citations

10.

Liu, Yong, Robert F. Lusch, Yubo Chen, & Jurui Zhang. (2018). The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation. WORLD SCIENTIFIC eBooks. 163–194. 2 indexed citations

11.

Zhang, Jurui, et al.. (2017). An Empirical Study of the Impact of Social Media on Consumer Music Advocacy. Journal of the Association for Information Systems. 1 indexed citations

12.

Zhang, Jurui & Raymond Liu. (2016). Popularity of digital products in online social tagging systems. Journal of Brand Management. 24(1). 105–127. 2 indexed citations

13.

Zhang, Jurui, Liu Yong, & Yubo Chen. (2015). Social Learning in Networks of Friends versus Strangers. Marketing Science. 34(4). 573–589. 74 indexed citations

14.

Zhang, Jurui, Yong Liu, & Yubo Chen. (2014). Social Learning in Networks of Friends versus Strangers. 1 indexed citations

15.

Chen, Yubo, Liu Yong, & Jurui Zhang. (2012). When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews. 3 indexed citations

16.

Chen, Yubo, Yong Liu, & Jurui Zhang. (2012). When do Third-Party Product Reviews Affect Firm Value and what can Firms Do? The Case of Media Critics and Professional Movie Reviews. Journal of Marketing. 76(2). 116–134. 148 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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