Abhishek Borah

619 total citations
11 papers, 433 citations indexed

About

Abhishek Borah is a scholar working on Sociology and Political Science, Marketing and Finance. According to data from OpenAlex, Abhishek Borah has authored 11 papers receiving a total of 433 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Finance. Recurrent topics in Abhishek Borah's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Financial Markets and Investment Strategies (3 papers). Abhishek Borah is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Financial Markets and Investment Strategies (3 papers). Abhishek Borah collaborates with scholars based in France, United States and United Kingdom. Abhishek Borah's co-authors include Gerard J. Tellis, Hannes Datta, Johannes Boegershausen, Andrew T. Stephen, Sourindra Banerjee, Yu‐Ting Lin, Apurv Jain, Andreas B. Eisingerich, Jonathan Z. Zhang and Jifeng Mu and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Abhishek Borah

11 papers receiving 403 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Abhishek Borah France	7	234	204	78	59	48	11	433
Jurui Zhang United States	8	339 1.4×	246 1.2×	32 0.4×	55 0.9×	34 0.7×	16	465
Hang T. Nguyen United States	10	123 0.5×	106 0.5×	80 1.0×	48 0.8×	27 0.6×	16	340
Hyoryung Nam United States	6	204 0.9×	167 0.8×	46 0.6×	46 0.8×	38 0.8×	8	352
Benjamin Lawrence United States	13	218 0.9×	228 1.1×	214 2.7×	126 2.1×	42 0.9×	28	536
Pei-yu Chen United States	10	166 0.7×	201 1.0×	124 1.6×	64 1.1×	14 0.3×	24	472
Waseem Bahadur China	8	145 0.6×	106 0.5×	77 1.0×	150 2.5×	82 1.7×	20	413
Arti D. Kalro India	13	294 1.3×	283 1.4×	56 0.7×	52 0.9×	33 0.7×	26	510
Kelley O’Reilly United States	9	230 1.0×	151 0.7×	63 0.8×	133 2.3×	32 0.7×	21	434
Nan Cui China	10	174 0.7×	136 0.7×	74 0.9×	81 1.4×	26 0.5×	29	376
Abhishek Borah United States	6	284 1.2×	166 0.8×	85 1.1×	81 1.4×	15 0.3×	11	583

Countries citing papers authored by Abhishek Borah

Since Specialization

Citations

This map shows the geographic impact of Abhishek Borah's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Abhishek Borah with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Abhishek Borah more than expected).

Fields of papers citing papers by Abhishek Borah

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Abhishek Borah. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Abhishek Borah. The network helps show where Abhishek Borah may publish in the future.

Co-authorship network of co-authors of Abhishek Borah

This figure shows the co-authorship network connecting the top 25 collaborators of Abhishek Borah. A scholar is included among the top collaborators of Abhishek Borah based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Abhishek Borah. Abhishek Borah is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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11 of 11 papers shown

Uhrich, Sebastian, et al.. (2024). The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement. Journal of Marketing Research. 61(6). 1058–1078. 4 indexed citations

Borah, Abhishek & Oliver J. Rutz. (2024). Enhanced sales forecasting model using textual search data: Fusing dynamics with big data. International Journal of Research in Marketing. 41(4). 632–647. 5 indexed citations

Boegershausen, Johannes, Hannes Datta, Abhishek Borah, & Andrew T. Stephen. (2022). Fields of Gold: Scraping Web Data for Marketing Insights. Journal of Marketing. 86(5). 1–20. 80 indexed citations

Borah, Abhishek, Francesca Bonetti, Angelito Calma, & José Martí Parreño. (2022). The Journal of the Academy of Marketing Science at 50: A historical analysis. Journal of the Academy of Marketing Science. 51(1). 222–243. 9 indexed citations

Borah, Abhishek, S. Cem Bahadir, Anatoli Colicev, & Gerard J. Tellis. (2021). It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value. International Journal of Research in Marketing. 39(1). 227–246. 8 indexed citations

Borah, Abhishek & Bernd Skiera. (2021). Marketing and investor behavior: Insights, introspections, and indications. International Journal of Research in Marketing. 38(4). 811–816. 5 indexed citations

Mu, Jifeng, Jonathan Z. Zhang, Abhishek Borah, & Jiayin Qi. (2021). Creative Appeals in Firm-Generated Content and Product Performance. Information Systems Research. 33(1). 18–42. 15 indexed citations

Borah, Abhishek, Sourindra Banerjee, Yu‐Ting Lin, Apurv Jain, & Andreas B. Eisingerich. (2020). Improvised Marketing Interventions in Social Media. Journal of Marketing. 84(2). 69–91. 77 indexed citations

Borah, Abhishek, et al.. (2019). Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Markets. Industrial Marketing Management. 88. 465–484. 17 indexed citations

10.

Borah, Abhishek & Gerard J. Tellis. (2015). Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?. Journal of Marketing Research. 53(2). 143–160. 212 indexed citations

11.

Borah, Abhishek & Gerard J. Tellis. (2015). Halo Effects in Social Media: Do Product Recalls Hurt or Help Rival Brands. SSRN Electronic Journal. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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