Paula C. Peter

1.3k total citations
29 papers, 906 citations indexed

About

Paula C. Peter is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Paula C. Peter has authored 29 papers receiving a total of 906 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 5 papers in Social Psychology and 5 papers in Sociology and Political Science. Recurrent topics in Paula C. Peter's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Culinary Culture and Tourism (3 papers). Paula C. Peter is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Culinary Culture and Tourism (3 papers). Paula C. Peter collaborates with scholars based in United States, Switzerland and France. Paula C. Peter's co-authors include Ning Tang, Wided Batat, Heather Honea, Andrew Baker, Iana A. Castro, Michael Gibbert, Jeremy Kees, David Brinberg, Elizabeth G. Miller and Sunaina Chugani and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing.

In The Last Decade

Paula C. Peter

27 papers receiving 860 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Paula C. Peter United States 18 345 209 200 159 133 29 906
Dominika Maison Poland 17 294 0.9× 357 1.7× 517 2.6× 44 0.3× 134 1.0× 70 1.4k
Eugene Y. Chan Australia 21 391 1.1× 309 1.5× 553 2.8× 24 0.2× 50 0.4× 91 1.3k
Eva M. Hyatt United States 19 523 1.5× 264 1.3× 341 1.7× 36 0.2× 181 1.4× 36 1.3k
Yuwei Jiang Hong Kong 19 697 2.0× 569 2.7× 509 2.5× 62 0.4× 46 0.3× 72 1.5k
Gergana Y. Nenkov United States 19 516 1.5× 273 1.3× 324 1.6× 109 0.7× 37 0.3× 39 1.2k
Wided Batat France 21 672 1.9× 149 0.7× 510 2.5× 15 0.1× 258 1.9× 70 1.3k
Yeon Ho Shin United States 20 819 2.4× 99 0.5× 410 2.0× 26 0.2× 298 2.2× 50 1.4k
Melissa A. Baker United States 23 782 2.3× 323 1.5× 841 4.2× 25 0.2× 105 0.8× 58 1.7k
Francesco La Barbera Italy 17 423 1.2× 578 2.8× 163 0.8× 16 0.1× 191 1.4× 33 1.3k
Caroline Roux Canada 9 398 1.2× 240 1.1× 241 1.2× 24 0.2× 57 0.4× 23 856

Countries citing papers authored by Paula C. Peter

Since Specialization
Citations

This map shows the geographic impact of Paula C. Peter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paula C. Peter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paula C. Peter more than expected).

Fields of papers citing papers by Paula C. Peter

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Paula C. Peter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paula C. Peter. The network helps show where Paula C. Peter may publish in the future.

Co-authorship network of co-authors of Paula C. Peter

This figure shows the co-authorship network connecting the top 25 collaborators of Paula C. Peter. A scholar is included among the top collaborators of Paula C. Peter based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paula C. Peter. Paula C. Peter is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Khodakarami, Farnoosh, et al.. (2026). The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers. Journal of Advertising. 55(1). 44–62.
2.
Peter, Paula C., et al.. (2024). An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences. RePEc: Research Papers in Economics. 2024(4). 395–417.
3.
Peter, Paula C., et al.. (2023). PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR). Global Fashion Management Conference. 559–559. 1 indexed citations
4.
Peter, Paula C., et al.. (2022). The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. Journal of Business Research. 143. 16–26. 20 indexed citations
5.
Addis, Michela, et al.. (2021). Food Experience Design to Prevent Unintended Consequences and Improve Well-being. Journal of Service Research. 25(1). 143–159. 16 indexed citations
6.
Zhao, Jing, et al.. (2020). Information and taste interventions for improving consumer acceptance of edible insects: a pilot study. Journal of Insects as Food and Feed. 7(2). 129–140. 39 indexed citations
7.
Pizzetti, Marta, et al.. (2019). Social food pleasure. Qualitative Market Research An International Journal. 22(4). 544–556. 17 indexed citations
8.
Peter, Paula C., et al.. (2018). “ARE HIGH-TECH CLASSROOM ALWAYS MORE ENGAGING?”: AN EXPLORATORY STUDY ON THE ROLE OF LOW-TECH VS. HIGH-TECH CLASSROOM DESIGN ON STUDENTS’ ENGAGEMENT. Global Fashion Management Conference. 2018. 51–51. 1 indexed citations
9.
10.
Peter, Paula C., et al.. (2017). The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images. Journal of Business Research. 77. 102–112. 50 indexed citations
11.
Batat, Wided, et al.. (2017). Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers. Journal of Marketing Management. 33(7-8). 580–601. 32 indexed citations
12.
Honea, Heather, Iana A. Castro, & Paula C. Peter. (2017). Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective. Journal of Marketing Education. 39(3). 145–161. 18 indexed citations
13.
14.
Tang, Ning & Paula C. Peter. (2015). Financial knowledge acquisition among the young. Financial Services Review. 24(2). 119–137. 34 indexed citations
15.
Tang, Ning & Paula C. Peter. (2015). Financial Knowledge Acquisition among the Young: The Role of Financial Education, Financial Experience, and Parents' Financial Experience. Financial Services Review. 24(2). 119. 37 indexed citations
16.
Peter, Paula C. & David Brinberg. (2012). Learning Emotional Intelligence: An Exploratory Study in the Domain of Health. Journal of Applied Social Psychology. 42(6). 1394–1414. 19 indexed citations
17.
Peter, Paula C. & Sukumarakurup Krishnakumar. (2010). Emotional Intelligence, Impulse Buying and Self-Esteem: the Predictive Validity of Two Ability Measures of Emotional Intelligence. ACR North American Advances. 11 indexed citations
18.
Brinberg, David, et al.. (2009). Integrating the Unified Theory and Stages of Change to Create Targeted Health Messages. Journal of Applied Social Psychology. 39(2). 449–471. 15 indexed citations
19.
Peter, Paula C.. (2007). An Experiment with Covert Ganzfeld Telepathy. 1 indexed citations
20.
Wiedenbeck, Jan, et al.. (2004). Key Attributes Associated with Veneer Quality Timber that may be Impacted by Forest Management Practices. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Dominika Maison Breakdown of academic impact, for papers by Eugene Y. Chan Breakdown of academic impact, for papers by Eva M. Hyatt Breakdown of academic impact, for papers by Yuwei Jiang Breakdown of academic impact, for papers by Gergana Y. Nenkov Breakdown of academic impact, for papers by Wided Batat Breakdown of academic impact, for papers by Yeon Ho Shin Breakdown of academic impact, for papers by Melissa A. Baker Breakdown of academic impact, for papers by Francesco La Barbera Breakdown of academic impact, for papers by Caroline Roux
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2026