R. Dale Wilson

8.4k total citations · 1 hit paper
29 papers, 4.6k citations indexed

About

R. Dale Wilson is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, R. Dale Wilson has authored 29 papers receiving a total of 4.6k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in R. Dale Wilson's work include Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Market Behavior and Pricing (8 papers). R. Dale Wilson is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Market Behavior and Pricing (8 papers). R. Dale Wilson collaborates with scholars based in United States and Russia. R. Dale Wilson's co-authors include John W. Creswell, Karen A. Machleit, Charles R. Taylor, Gordon E. Miracle, Dale F. Duhan, David K. Smith, Thomas J. Page, Masaaki Kotabe, Wesley J. Johnston and Rebecca H. Holman and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

R. Dale Wilson

29 papers receiving 3.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Research Design: Qualitative and Quantitative Approaches

1996 3.7k citations R. Dale Wilson et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
R. Dale Wilson United States	16	1.2k	1.2k	722	523	484	29	4.6k
Robert Philip Weber United States	11	1.4k 1.2×	879 0.8×	487 0.7×	625 1.2×	481 1.0×	22	5.3k
Prem N. Shamdasani Singapore	14	1.6k 1.3×	722 0.6×	755 1.0×	439 0.8×	430 0.9×	19	5.0k
Yanyi K. Djamba United States	12	2.0k 1.7×	1.1k 0.9×	321 0.4×	389 0.7×	452 0.9×	34	6.0k
George W. Bohrnstedt United States	26	1.2k 1.0×	642 0.6×	296 0.4×	434 0.8×	684 1.4×	78	4.1k
Dennis Hocevar United States	27	1.1k 0.9×	1.1k 1.0×	488 0.7×	795 1.5×	1.4k 2.8×	67	5.7k
Colin Robson United Kingdom	12	944 0.8×	1.1k 1.0×	199 0.3×	276 0.5×	461 1.0×	30	5.0k
Rex Stockton United States	16	1.0k 0.9×	910 0.8×	328 0.5×	761 1.5×	1.2k 2.4×	56	5.8k
Kimberly A. Neuendorf United States	24	1.9k 1.6×	581 0.5×	442 0.6×	265 0.5×	547 1.1×	87	5.2k
Alan Neustadtl United States	12	2.4k 2.0×	1.6k 1.4×	369 0.5×	684 1.3×	750 1.5×	25	7.8k
Ella Louise Bell United States	11	1.2k 1.0×	645 0.6×	434 0.6×	697 1.3×	300 0.6×	15	5.4k

Countries citing papers authored by R. Dale Wilson

Since Specialization

Citations

This map shows the geographic impact of R. Dale Wilson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by R. Dale Wilson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites R. Dale Wilson more than expected).

Fields of papers citing papers by R. Dale Wilson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by R. Dale Wilson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by R. Dale Wilson. The network helps show where R. Dale Wilson may publish in the future.

Co-authorship network of co-authors of R. Dale Wilson

This figure shows the co-authorship network connecting the top 25 collaborators of R. Dale Wilson. A scholar is included among the top collaborators of R. Dale Wilson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with R. Dale Wilson. R. Dale Wilson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Wilson, R. Dale, et al.. (2022). The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption. Journal of Business and Industrial Marketing. 38(2). 290–302. 4 indexed citations

2.

Johnston, Wesley J., et al.. (2012). Using trade show information to enhance company success: an empirical investigation. Journal of Business and Industrial Marketing. 27(5). 384–391. 32 indexed citations

3.

Wilson, R. Dale. (2010). Using clickstream data to enhance business‐to‐business web site performance. Journal of Business and Industrial Marketing. 25(3). 177–187. 39 indexed citations

4.

Wilson, R. Dale. (2006). Developing new business strategies in B2B markets by combining CRM concepts and online databases. Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness. 16(1). 38–43. 5 indexed citations

5.

Wilson, R. Dale. (2006). Developing new business strategies in B2B markets by combining CRM concepts and online databases. Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness. 16(1). 38–43. 13 indexed citations

6.

Wilson, R. Dale. (2004). Using Web Traffic Analysis for Customer Acquisition and Retention Programs in Marketing. Services Marketing Quarterly. 26(2). 1–22. 6 indexed citations

7.

Taylor, Charles R., Gordon E. Miracle, & R. Dale Wilson. (1997). The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials. Journal of Advertising. 26(1). 1–18. 137 indexed citations

8.

Wilson, R. Dale. (1996). Book Review: Research Design: Qualitative and Quantitative Approaches. Journal of Marketing Research. 33(2). 252–255. 5 indexed citations

9.

Page, Thomas J., et al.. (1995). Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness. Journal of Advertising. 24(4). 45–54. 67 indexed citations

10.

Taylor, Charles R., R. Dale Wilson, & Gordon E. Miracle. (1994). The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising. Journal of International Marketing. 2(4). 31–52. 23 indexed citations

11.

Kotabe, Masaaki, Dale F. Duhan, David K. Smith, & R. Dale Wilson. (1991). The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry. Journal of Marketing. 55(1). 26–26. 30 indexed citations

12.

Kotabe, Masaaki, Dale F. Duhan, David K. Smith, & R. Dale Wilson. (1991). The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry. Journal of Marketing. 55(1). 26–41. 59 indexed citations

13.

Duhan, Dale F., et al.. (1989). How designers and buyers evaluate products. Industrial Marketing Management. 18(2). 81–89. 18 indexed citations

14.

Wilson, R. Dale. (1986). Segmentation and communication in the industrial marketplace. Journal of Business Research. 14(6). 487–500. 14 indexed citations

15.

Wilson, R. Dale & Karen A. Machleit. (1985). Advertising Decision Models: A Managerial Review. 8(2). 99–187. 4 indexed citations

16.

Wilson, R. Dale & Rebecca H. Holman. (1984). Time Allocation Dimensions of Shopping Behavior. ACR North American Advances. 8 indexed citations

17.

Holman, Rebecca H. & R. Dale Wilson. (1980). The Availability of Discretionary Time: Influences on Interactive Patterns of Consumer Shopping Behavior. ACR North American Advances. 1 indexed citations

18.

Wilson, R. Dale, et al.. (1980). An Analysis of Cognitive Responses to Comparative Advertising. ACR North American Advances. 32 indexed citations

19.

Wilson, R. Dale, et al.. (1979). The Role of Sexually-Oriented Stimuli in Advertising: Theory and Literature Review. ACR North American Advances. 16 indexed citations

20.

Wilson, R. Dale. (1976). An Empirical Evaluation of Comparative Advertising Messages: Subjects' Responses on Perceptual Dimensions. ACR North American Advances. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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