Adrienne Muldrow

510 total citations
17 papers, 313 citations indexed

About

Adrienne Muldrow is a scholar working on Sociology and Political Science, Public Health, Environmental and Occupational Health and Communication. According to data from OpenAlex, Adrienne Muldrow has authored 17 papers receiving a total of 313 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 4 papers in Public Health, Environmental and Occupational Health and 3 papers in Communication. Recurrent topics in Adrienne Muldrow's work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Impact of Technology on Adolescents (3 papers). Adrienne Muldrow is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Impact of Technology on Adolescents (3 papers). Adrienne Muldrow collaborates with scholars based in United States, Australia and Lebanon. Adrienne Muldrow's co-authors include Sara Rosengren, Martin Eisend, Bruce Austin, Erica Weintraub Austin, Paula C. Peter, Wided Batat, Emily M. Moscato, Iana A. Castro, Sunaina Chugani and Steven S. Chan and has published in prestigious journals such as Journal of Business Research, Qualitative Health Research and Journal of Consumer Marketing.

In The Last Decade

Adrienne Muldrow

14 papers receiving 300 citations

Peers

Adrienne Muldrow

SPS

MARKE

PHEOH

Hojoon Choi United States

Liudmila Tarabashkina Australia

Marta Matos Portugal

Gina S. Mohr United States

Young Sook Moon South Korea

Roberta Crouch Australia

Jillian Hmurovic United States

Dorthe Brogård Kristensen Denmark

Yvette Morey United Kingdom

Anna Coates United Kingdom

Hojoon Choi United States

Adrienne Muldrow

132 ×1.0

SPS

229 ×1.7

MARKE

56 ×1.3

51 ×1.2

112 ×3.6

PHEOH

Citations per year, relative to Adrienne Muldrow Adrienne Muldrow (= 1×) peers Hojoon Choi

Countries citing papers authored by Adrienne Muldrow

Since Specialization

Citations

This map shows the geographic impact of Adrienne Muldrow's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Adrienne Muldrow with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Adrienne Muldrow more than expected).

Fields of papers citing papers by Adrienne Muldrow

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Adrienne Muldrow. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Adrienne Muldrow. The network helps show where Adrienne Muldrow may publish in the future.

Co-authorship network of co-authors of Adrienne Muldrow

This figure shows the co-authorship network connecting the top 25 collaborators of Adrienne Muldrow. A scholar is included among the top collaborators of Adrienne Muldrow based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Adrienne Muldrow. Adrienne Muldrow is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Shearman, Sachiyo M., et al.. (2025). Navigating Menstrual Stigma: Impact of Early Menstrual Conversation on Young Males’ and Females’ Attitudes Toward Menstruation. Women s Reproductive Health. 12(2). 521–537.

Muldrow, Adrienne & Sachiyo M. Shearman. (2024). How Political Identification and Individual Differences Influence Black Lives Matter Message Reactions. Howard Journal of Communications. 36(3). 193–208. 1 indexed citations

Tran, Trang P., et al.. (2022). Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective. Journal of Marketing Communications. 30(3). 318–343. 2 indexed citations

Ekpo, Akon E., Jenna Drenten, Pia A. Albinsson, et al.. (2022). The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being. Journal of Consumer Affairs. 56(3). 1062–1078. 7 indexed citations

Eisend, Martin, Adrienne Muldrow, & Sara Rosengren. (2022). Diversity and inclusion in advertising research. International Journal of Advertising. 42(1). 52–59. 69 indexed citations

Shearman, Sachiyo M., et al.. (2022). Campus Integration and Campus Climate at a Predominantly White Institution in the South. Howard Journal of Communications. 34(1). 92–111.

Kang, Jin‐Ae, et al.. (2021). News framing of e-cigarettes: A cross-national study of the US, UK, and Korea. Communication Studies. 72(5). 937–956. 6 indexed citations

McDonald, Samantha M., Carol A. Johnston, Christy Isler, et al.. (2021). The influence of exercise during pregnancy on racial/ethnic health disparities and birth outcomes. BMC Pregnancy and Childbirth. 21(1). 258–258. 10 indexed citations

Muldrow, Adrienne, et al.. (2021). Sharing pro-marijuana messaging on social media: The moderating role of legislation. Journal of American College Health. 70(8). 2318–2326.

10.

Tran, Trang P., et al.. (2020). Understanding drivers of brand love - the role of personalized ads on social media. Journal of Consumer Marketing. 38(1). 1–14. 30 indexed citations

11.

Muldrow, Adrienne. (2019). The Social Fact. Journal of Broadcasting & Electronic Media. 63(4). 743–744. 1 indexed citations

12.

Lee, Yoon-Joo, Jihye Choi, & Adrienne Muldrow. (2019). The Role of Interdependent Self-Construal in Increasing Donation Behavioral Intention: Underlying Processing Mechanism of Impression Motives. Journal of Current Issues & Research in Advertising. 41(1). 104–118. 10 indexed citations

13.

Muldrow, Adrienne, et al.. (2018). The Weight of Things: Understanding African American Women’s Perceptions of Health, Body Image, and Attractiveness. Qualitative Health Research. 28(8). 1242–1254. 18 indexed citations

14.

Bailey, Rachel L. & Adrienne Muldrow. (2018). Healthy Food Identification: Food Cues and Claims Affect Speeded and Thoughtful Evaluations of Food. Health Communication. 34(7). 735–746. 13 indexed citations

15.

Batat, Wided, Paula C. Peter, Emily M. Moscato, et al.. (2018). The experiential pleasure of food: A savoring journey to food well-being. Journal of Business Research. 100. 392–399. 92 indexed citations

16.

Willoughby, Jessica Fitts & Adrienne Muldrow. (2016). SMS for sexual health: A comparison of service types and recommendations for sexual health text message service providers. Health Education Journal. 76(2). 231–243. 6 indexed citations

17.

Austin, Erica Weintraub, Adrienne Muldrow, & Bruce Austin. (2016). Examining How Media Literacy and Personality Factors Predict Skepticism Toward Alcohol Advertising. Journal of Health Communication. 21(5). 600–609. 48 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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