Young Sook Moon

481 total citations
19 papers, 364 citations indexed

About

Young Sook Moon is a scholar working on Sociology and Political Science, Marketing and Public Health, Environmental and Occupational Health. According to data from OpenAlex, Young Sook Moon has authored 19 papers receiving a total of 364 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Public Health, Environmental and Occupational Health. Recurrent topics in Young Sook Moon's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Health and Wellbeing Research (3 papers). Young Sook Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Health and Wellbeing Research (3 papers). Young Sook Moon collaborates with scholars based in South Korea, United States and Hong Kong. Young Sook Moon's co-authors include George R. Franke, Kara Chan, Hae‐Kyong Bang, Mary Anne Raymond, Charles R. Taylor, Patricia A. Stout, Leonard N. Reid, Karen Whitehill King, Debra Jones Ringold and Jae‐Bum Jun and has published in prestigious journals such as Journal of Advertising, Journal of Services Marketing and International Marketing Review.

In The Last Decade

Young Sook Moon

17 papers receiving 317 citations

Peers

Young Sook Moon

MARKE

SPS

OBHRM

Hu Jing China

Risto Moisio United States

Sekar Raju United States

Jillian Hmurovic United States

Jessica Wyllie Australia

Emily Chung Canada

Alexandra Claudia Hess New Zealand

Jean Robitaille Canada

Po‐Lin Pan United States

Liudmila Tarabashkina Australia

Hu Jing China

Young Sook Moon

143 ×0.8

MARKE

170 ×1.4

SPS

46 ×0.7

OBHRM

25 ×0.4

91 ×1.7

Citations per year, relative to Young Sook Moon Young Sook Moon (= 1×) peers Hu Jing

Countries citing papers authored by Young Sook Moon

Since Specialization

Citations

This map shows the geographic impact of Young Sook Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Young Sook Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Young Sook Moon more than expected).

Fields of papers citing papers by Young Sook Moon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Young Sook Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Young Sook Moon. The network helps show where Young Sook Moon may publish in the future.

Co-authorship network of co-authors of Young Sook Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Young Sook Moon. A scholar is included among the top collaborators of Young Sook Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Young Sook Moon. Young Sook Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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19 of 19 papers shown

Lee, Byung‐Kwan, et al.. (2020). Influences of cute logo design on evaluations for public service institutions: Moderating roles of involvement. 17(1). 27–44. 1 indexed citations

Jung, Jiwon, et al.. (2017). Investigation of a nosocomial outbreak of fungemia caused by Candida pelliculosa (Pichia anomala) in a Korean tertiary care center. Journal of Microbiology Immunology and Infection. 51(6). 794–801. 17 indexed citations

Moon, Young Sook. (2013). Examination of Health Messages in Food Advertising: A Case of South Korea. Journal of Food Products Marketing. 19(5). 387–405. 1 indexed citations

Moon, Young Sook, et al.. (2012). Extracellular Prostaglandin E2 Upregulation Effect of the Methanol Extract of Artemisia argyi. Natural Product Sciences. 18(4). 211–214. 1 indexed citations

Moon, Young Sook. (2011). Effects of Perception of Marital Conflict and Child Rearing Attitude on Child Abuse and Emotional Maladjustment Behavior in Children. 17(1). 22–22. 8 indexed citations

Chun, Sechul, et al.. (2010). Effect of Bacterial Population from Rhizosphere of Various Foliage Plants on Removal of Indoor Volatile Organic Compounds. Horticultural Science and Technology. 28(3). 476–483. 16 indexed citations

Moon, Young Sook. (2010). How food ads communicate ‘health’ with children: a content analysis of Korean television commercials. Asian Journal of Communication. 20(4). 456–476. 18 indexed citations

Liu, Yang, In Sook Park, & Young Sook Moon. (2010). Effects of Perception of Parental Rearing Attitude and Social Support on Self-efficacy and Stress among School-aged Children -The Comparison of Korean and Chinese Children. Journal of Korean Academy of Child Health Nursing. 16(4). 334–334. 8 indexed citations

Moon, Young Sook, et al.. (2009). Factors Influencing Successful Aging in Elders. 21(4). 423–434. 8 indexed citations

10.

Moon, Young Sook, et al.. (2007). Influencing Factors on Family Stress, Family Meaning and Family Adaptation in Families with High Risk Neonates. Daehan ganho haghoeji. 37(4). 431–431. 7 indexed citations

11.

Moon, Young Sook & Kara Chan. (2005). Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea. International Marketing Review. 22(1). 48–66. 50 indexed citations

12.

Bang, Hae‐Kyong, Mary Anne Raymond, Charles R. Taylor, & Young Sook Moon. (2005). A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea. International Marketing Review. 22(3). 309–326. 70 indexed citations

13.

Moon, Young Sook & Kara Chan. (2003). A Cross-Cultural Analysis of Advertising Appeals in Hong Kong and Korean Television Commercials. ACR European Advances.

14.

Moon, Young Sook & Kara Chan. (2002). Gender portrayal in Hong Kong and Korean children's TV commercials: A cross‐cultural comparison. Asian Journal of Communication. 12(2). 100–119. 12 indexed citations

15.

Bang, Hae‐Kyong & Young Sook Moon. (2002). A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis. Journal of Services Marketing. 16(5). 443–459. 14 indexed citations

16.

Moon, Young Sook & George R. Franke. (2000). Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S.. Journal of Advertising. 29(1). 51–65. 79 indexed citations

17.

King, Karen Whitehill, Leonard N. Reid, Young Sook Moon, & Debra Jones Ringold. (1991). Changes in the Visual Imagery of Cigarette Ads, 1954–1986. Journal of Public Policy & Marketing. 10(1). 63–80. 31 indexed citations

18.

Stout, Patricia A. & Young Sook Moon. (1990). Use of Endorsers in Magazine Advertisements. Journalism Quarterly. 67(3). 536–546. 21 indexed citations

19.

Moon, Young Sook. (1980). A Study on Antenatal Education about the Normal Course of Labor in Last Trimester of Gestation Influencing the State: Anxiety of Primigravida. The Journal of Nurses Academic Society. 10(1). 11–11. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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