Standout Papers
Immediate Impact
4 from Science/Nature 64 standout
Citing Papers
Quantifying the impact of misinformation and vaccine-skeptical content on Facebook
2024 StandoutScience
Misunderstanding the harms of online misinformation
2024 StandoutNature
Works of Robert E. Burnkrant being referenced
Effects of Repeating Varied Ad Executions or Brand Name Memory
1991
Attitude organization and the attitude–behavior relationship.
1979
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Robert E. Burnkrant | 2192 | 661 | 2290 | 801 | 40 | 4.1k | |
| Paul M. Herr | 2460 | 788 | 2204 | 837 | 46 | 4.3k | |
| David W. Schumann | 2752 | 649 | 3074 | 935 | 41 | 4.9k | |
| George E. Belch | 2504 | 518 | 3324 | 674 | 42 | 4.8k | |
| H. Rao Unnava | 1620 | 588 | 2165 | 662 | 48 | 3.3k | |
| Andrew A. Mitchell | 1979 | 540 | 2811 | 681 | 28 | 3.9k | |
| Margaret C. Campbell | 2270 | 554 | 3485 | 971 | 30 | 4.8k | |
| Lars Bergkvist | 1822 | 522 | 1847 | 925 | 36 | 3.8k | |
| Pamela M. Homer | 2453 | 990 | 3418 | 1096 | 43 | 5.2k | |
| Alice M. Tybout | 2320 | 883 | 3580 | 1277 | 54 | 5.8k | |
| S. Ratneshwar | 1494 | 608 | 2415 | 773 | 55 | 3.7k |
All Works
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