Standout Papers
Immediate Impact
75 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Human or virtual: How influencer type shapes brand attitudes
2023 Standout
Works of Michael A. Kamins being referenced
Congruence between spokesperson and product type: A matchup hypothesis perspective
1994 Standout
Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility
1989
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Michael A. Kamins | 2837 | 2181 | 563 | 675 | 64 | 4.0k | |
| Martin Eisend | 2977 | 2349 | 710 | 916 | 127 | 5.2k | |
| George E. Belch | 3324 | 2504 | 674 | 621 | 42 | 4.8k | |
| Andrew A. Mitchell | 2811 | 1979 | 681 | 367 | 28 | 3.9k | |
| Lars Bergkvist | 1847 | 1822 | 925 | 377 | 36 | 3.8k | |
| Robert E. Burnkrant | 2290 | 2192 | 801 | 266 | 40 | 4.1k | |
| David W. Schumann | 3074 | 2752 | 935 | 424 | 41 | 4.9k | |
| Margaret C. Campbell | 3485 | 2270 | 971 | 254 | 30 | 4.8k | |
| Pamela M. Homer | 3418 | 2453 | 1096 | 587 | 43 | 5.2k | |
| John Deighton | 2215 | 1482 | 1031 | 241 | 52 | 3.4k | |
| Surendra N. Singh | 1902 | 1816 | 587 | 274 | 52 | 3.4k |
All Works
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