Standout Papers

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude 2003 2026 2010 2018 1.5k
  1. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)
    Kevin E. Voss, Eric R. Spangenberg et al. Journal of Marketing Research

Immediate Impact

65 standout
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Citing Papers

The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Consumer Acceptance toward Functional Foods: A Scoping Review
2022 Standout

Works of Kevin E. Voss being referenced

An Alternative Approach to the Measurement of Emotional Attachment
2014
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
2003 Standout

Author Peers

Author Last Decade Papers Cites
Kevin E. Voss 1857 958 1294 39 2.8k
Isabel Buil 1676 1092 1591 64 3.6k
Srinivas Durvasula 2173 1068 1162 54 3.2k
Ronald C. Goodstein 1991 832 996 30 2.6k
Rohini Ahluwalia 1800 656 1502 32 2.8k
Barbara Groß 2398 1276 1584 43 4.1k
Franziska Völckner 1841 806 1457 48 3.0k
Stephen J. Grove 2149 1327 1183 58 3.1k
Chris Pullig 1708 833 1426 34 3.0k
John Deighton 2215 1031 1482 52 3.4k
Dwight Merunka 2246 1205 1623 61 3.3k

All Works

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2026