Immediate Impact
65 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Consumer Acceptance toward Functional Foods: A Scoping Review
2022 Standout
Works of Kevin E. Voss being referenced
An Alternative Approach to the Measurement of Emotional Attachment
2014
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
2003 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Kevin E. Voss | 1857 | 958 | 1294 | 39 | 2.8k | |
| Isabel Buil | 1676 | 1092 | 1591 | 64 | 3.6k | |
| Srinivas Durvasula | 2173 | 1068 | 1162 | 54 | 3.2k | |
| Ronald C. Goodstein | 1991 | 832 | 996 | 30 | 2.6k | |
| Rohini Ahluwalia | 1800 | 656 | 1502 | 32 | 2.8k | |
| Barbara Groß | 2398 | 1276 | 1584 | 43 | 4.1k | |
| Franziska Völckner | 1841 | 806 | 1457 | 48 | 3.0k | |
| Stephen J. Grove | 2149 | 1327 | 1183 | 58 | 3.1k | |
| Chris Pullig | 1708 | 833 | 1426 | 34 | 3.0k | |
| John Deighton | 2215 | 1031 | 1482 | 52 | 3.4k | |
| Dwight Merunka | 2246 | 1205 | 1623 | 61 | 3.3k |
All Works
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