Ziying Mo

958 total citations · 1 hit paper
23 papers, 688 citations indexed

About

Ziying Mo is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Ziying Mo has authored 23 papers receiving a total of 688 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. Recurrent topics in Ziying Mo's work include Environmental Sustainability in Business (7 papers), Job Satisfaction and Organizational Behavior (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ziying Mo is often cited by papers focused on Environmental Sustainability in Business (7 papers), Job Satisfaction and Organizational Behavior (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ziying Mo collaborates with scholars based in China, Macao and Malaysia. Ziying Mo's co-authors include Matthew Tingchi Liu, Yongdan Liu, Zhidong Zhao, IpKin Anthony Wong, Wilco Chan, Jesús Collado Agudo, Andrea Pérez, Xiumei Xing, Daochuan Li and Zhengbao Zhang and has published in prestigious journals such as Environmental Pollution, Tourism Management and Psychology and Marketing.

In The Last Decade

Ziying Mo

22 papers receiving 669 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Moral norm is the key

2020 226 citations Matthew Tingchi Liu, Yongdan Liu et al. Asia Pacific Journal of Marketing and Logistics profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ziying Mo China	13	410	220	156	112	111	23	688
Yasser Moustafa Shehawy Saudi Arabia	13	320 0.8×	232 1.1×	127 0.8×	114 1.0×	181 1.6×	23	698
Alaa M. S. Azazz Egypt	16	376 0.9×	231 1.1×	157 1.0×	178 1.6×	152 1.4×	44	712
Morgan X. Yang Hong Kong	12	482 1.2×	282 1.3×	129 0.8×	250 2.2×	89 0.8×	25	749
Lay Peng Tan Australia	10	608 1.5×	255 1.2×	297 1.9×	168 1.5×	66 0.6×	17	957
Meqbel Aliedan Saudi Arabia	13	293 0.7×	153 0.7×	112 0.7×	186 1.7×	108 1.0×	19	580
Yung‐Chuan Huang Taiwan	14	251 0.6×	318 1.4×	78 0.5×	77 0.7×	138 1.2×	38	642
Tahseen Ahmed Bhutto China	6	556 1.4×	146 0.7×	238 1.5×	303 2.7×	189 1.7×	7	817
Vikas Tripathi India	16	427 1.0×	244 1.1×	117 0.8×	100 0.9×	133 1.2×	48	716
Lanita Winata Australia	9	298 0.7×	123 0.6×	120 0.8×	263 2.3×	153 1.4×	18	679

Countries citing papers authored by Ziying Mo

Since Specialization

Citations

This map shows the geographic impact of Ziying Mo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ziying Mo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ziying Mo more than expected).

Fields of papers citing papers by Ziying Mo

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ziying Mo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ziying Mo. The network helps show where Ziying Mo may publish in the future.

Co-authorship network of co-authors of Ziying Mo

This figure shows the co-authorship network connecting the top 25 collaborators of Ziying Mo. A scholar is included among the top collaborators of Ziying Mo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ziying Mo. Ziying Mo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Mo, Ziying, et al.. (2025). How AI adoption in human resource management practices can enhance tourism employees' organizational commitment. Journal of Hospitality and Tourism Management. 63. 54–67. 3 indexed citations

Liu, Matthew Tingchi, et al.. (2025). Recommendation agents (RAs) in interactive online retailing: an investigation on consumers’ shunning recommended products. Journal of Research in Interactive Marketing. 1–20.

Mo, Ziying, et al.. (2024). How AI awareness can prompt service performance adaptivity and technologically-environmental mastery. Tourism Management. 105. 104971–104971. 39 indexed citations

Mo, Ziying, et al.. (2024). The dynamic joint roles of green human resource management and environmentally specific transformational leadership on team green behavior. Tourism Management. 107. 105046–105046. 10 indexed citations

Liao, Yuan, Ziying Mo, Tianyi Zhu, et al.. (2024). Interleukin-25 as a Potential Biomarker in Lung Metastasis of Hepatocellular Carcinoma with HBV History in Chinese Patients: A Single Center, Case-control Study. International Journal of Medical Sciences. 21(7). 1337–1343. 2 indexed citations

Mo, Ziying, et al.. (2022). The role of (in)congruence modes between supervisor prescriptive and descriptive norms on employee green behavior. Tourism Management. 93. 104627–104627. 23 indexed citations

Cui, Ying, Ziying Mo, Zongxin Li, et al.. (2022). Benzene Exposure Leads to Lipodystrophy and Alters Endocrine Activity In Vivo and In Vitro. Frontiers in Endocrinology. 13. 937281–937281. 14 indexed citations

Mo, Ziying, et al.. (2021). How does leader conscientiousness influence frontline staff under conditions of serious anxiety? An empirical study from integrated resorts (IRs). Journal of Hospitality and Tourism Insights. 6(1). 90–109. 13 indexed citations

Mo, Ziying, et al.. (2021). Cooperator or supporter: how can cross-boundary Macau–Zhuhai metropolis promote regional tourism together?. Asia Pacific Journal of Marketing and Logistics. 34(10). 2207–2236. 12 indexed citations

10.

Mo, Ziying, Matthew Tingchi Liu, & IpKin Anthony Wong. (2021). More than lip service to internal market orientation: a multilevel investigation of the role of internal service quality. International Journal of Contemporary Hospitality Management. 33(8). 2559–2585. 16 indexed citations

11.

Mo, Ziying, et al.. (2021). Shaping employee green behavior: a multilevel approach with Pygmalion effect. Asia Pacific Journal of Marketing and Logistics. 34(2). 322–349. 16 indexed citations

12.

Tseng, Ting‐Hsiang, Matthew Tingchi Liu, & Ziying Mo. (2020). LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS. Global Fashion Management Conference. 2020. 1522–1522. 1 indexed citations

13.

Zhang, Zhengbao, Xiumei Xing, Chunfang Qiu, et al.. (2020). Global H3K79 di-methylation mediates DNA damage response to PAH exposure in Chinese coke oven workers. Environmental Pollution. 268(Pt B). 115956–115956. 17 indexed citations

14.

Liu, Matthew Tingchi, et al.. (2020). Using text mining to track changes in travel destination image: the case of Macau. Asia Pacific Journal of Marketing and Logistics. 33(2). 371–393. 51 indexed citations

15.

Liu, Matthew Tingchi, Yongdan Liu, & Ziying Mo. (2020). Moral norm is the key. Asia Pacific Journal of Marketing and Logistics. 32(8). 1823–1841. 226 indexed citations breakdown →

16.

Liu, Yongdan, Matthew Tingchi Liu, Andrea Pérez, et al.. (2020). The importance of knowledge and trust for ethical fashion consumption. Asia Pacific Journal of Marketing and Logistics. 33(5). 1175–1194. 45 indexed citations

17.

Liu, Matthew Tingchi, et al.. (2019). How CSR influences customer behavioural loyalty in the Chinese hotel industry. Asia Pacific Journal of Marketing and Logistics. 32(1). 1–22. 99 indexed citations

18.

Mo, Ziying, Matthew Tingchi Liu, & Yongdan Liu. (2018). Effects of functional green advertising on self and others. Psychology and Marketing. 35(5). 368–382. 70 indexed citations

19.

Mo, Ziying, et al.. (2016). Risk Propensity, Gambling Cognition and Gambling Behavior: The Role of Family and Peer Influences. Journal of Educational and Developmental Psychology. 6(1). 77–77. 7 indexed citations

20.

Mo, Ziying. (2015). Internationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara. International Journal of Business and Management. 10(3). 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact